This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthc...

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to com...

The Rohingya Crisis is now in its fifth year with no end in sight. While the international community has supported the displaced Rohingyas in Bangladesh by providing humanitarian assistance, what is needed now is to investigate the short-and long-term implications of the crisis from the host country's perspective. Also, it is imperative to examine the current political situation, which was caused by the Myanmar military coup in February 2021. It has cast a dark shadow on the possibility of...

Master AWS data engineering services and techniques for orchestrating pipelines, building layers, and managing migrationsKey FeaturesGet up to speed with the different AWS technologies for data engineeringLearn the different aspects and considerations of building data lakes, such as security, storage, and operationsGet hands on with key AWS services such as Glue, EMR, Redshift, QuickSight, and Athena for practical learningPurchase of t...