This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a po...

Rowan Petty est un escroc à bout de souffle. Quand il n’arnaque pas des veuves esseulées, il triche au poker. Sa femme l’a quitté pour un autre escroc, sa fille ne lui parle plus depuis sept ans, et même sa voiture l’a planté... Jusqu’au jour où une vieille connaissance lui propose une dernière chance : filer à L.A. où des soldats en poste en Afghanistan auraient planqué deux millions dollars détournés. En compagnie de Tinafey, une sublime prostituée lasse de tapiner et avide d’aventures, ...

At the Hollywood Bowl, California, on 25 September 2017, the final song of the final concert of the Tom Petty & The Heartbreakers 40th Anniversary tour was, almost inevitably, ‘American Girl’, the classic from the bands 1976 debut album. Seven days later, Thomas Earl Petty was dead.When Petty died, we lost one of the great singer-songwriters of our era. His songs touch people of all ages and possess a timeless quality that will ensure they will live on for years to come. Petty’s mus...

"I'd rather be called King than other things I've been called.” – Richard PettyA person may not know anything about baseball, but they still likely know the name Babe Ruth. Others may not watch football, but they still likely know who Tom Brady is. And most people have never been to a stock car race, but they’ve likely heard of Richard Petty, along with his simple but fitting nickname: “The King.”Of course, there are plenty of reasons why Petty is so legendary, and why “The...

Petty's savvy promotional and media persona has helped make him one of America's most quoted sports champions.

Wohin werden die technologischen Quantensprünge unserer Zeit die Gesellschaft führen? Werden konservative Regierungen in einer immer stärker automatisierten Welt mit hoher Arbeitslosigkeit die resultierenden sozialen Unruhen bekämpfen? Oder lassen sie sich doch auf das Schreckgespenst eines universellen Grundeinkommens ein? Welche Macht dürfen Lobbyisten noch haben, wenn es um Energie und Nahrung und somit letztlich ums Überleben geht? Werden Wahlen abgeschafft und wir gehen zur Echtzeit-D...

In this in-depth overview of Australia's economy, Michael Enright and Richard Petty — leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The book compares Australia with other similarly sized OECD economies as well as other Asia-Pacific economies and looks at fifteen international sources of data on competitiveness. It features a large-scale survey on Australian companies and offers deep...

The Petty Officer's Guide is written and edited by petty officers for petty officers. It is designed to ensure Navy Petty Officers are ready to fight and win wars at sea, under the sea, in the air, on land, and in outer space and cyberspace by exposing junior Petty Officers to innovative and modern leadership methodologies. Serving as the premiere leadership guide to junior Navy Petty Officers, it enhances development processes and tools such as the Navy Leader Development Framework, Educa...

The life of many combatants in The Great War was often short and brutish. But there were choices for some. Taking to the air was an attractive alternative to the slime, stench and gore of the trenches. The prospect of flying in the Royal Navy, the Senior Service, Nelson's Navy, must have been irresistible to any adventurous teenager the best aeroplanes on the best ships with the best sailors that ever existed or so he might have been led to believe. The Royal Naval Air Service was sorely t...

The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing ...

In his Gettysburg Address, Abraham Lincoln promised that the nation’s sacrifices during the Civil War would lead to a “new birth of freedom.” Lincoln’s Unfinished Work analyzes how the United States has attempted to realize—or subvert—that promise over the past century and a half. The volume is not solely about Lincoln, or the immediate unfinished work of Reconstruction, or the broader unfinished work of America coming to terms with its tangled history of race; it investigates all...