Comportement du consommateur dans Marketing et ventes et Commerce et finance eBooks

The Art of Choosing

par Sheena Iyengar ...

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture ... En savoir plus

Prix courant $13.99 CAD Maintenant $2.99 CAD

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday.Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture
... En savoir plus
Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

par Christopher Mims ...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail ... En savoir plus

$18.99 CAD

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail
... En savoir plus
Laws of UX

Using Psychology to Design Better Products & Services

par Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... En savoir plus

$47.19 CAD

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
... En savoir plus
Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... En savoir plus
Crap

A History of Cheap Stuff in America

par Wendy A. Woloson ...

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't ... En savoir plus

$19.99 CAD ou Gratuit avec Kobo Plus

"Part history, part sociology, with some firecracker economic insights to boot . . . a much-needed etymology for everyday goods that we take for granted." ― Literary HubIn Crap: A History of Cheap Stuff in America, Wendy A. Woloson takes seriously the history of objects that are often cynically-made and easy to dismiss: things not made to last; things we don't really need; things we often don't
... En savoir plus
The Millionaire Next Door

par Thomas J. Stanley, William D. Danko ...

Collections Livre 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... En savoir plus

$19.99 CAD ou Gratuit avec Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... En savoir plus
Transport for Humans

Are We Nearly There Yet?

par Pete Dyson, Rory Sutherland ...

Collections series Perspectives
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... En savoir plus

$14.39 CAD

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at
... En savoir plus
Society and Economy

Framework and Principles

par Mark Granovetter ...

Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and ... En savoir plus

$49.49 CAD

Society and Economy—a work of exceptional ambition by the founder of modern economic sociology—is the first full account of Mark Granovetter’s ideas about the diverse ways in which society and economy are intertwined.The economy is not a sphere separate from other human activities, Granovetter writes. It is deeply embedded in social relations and subject to the same emotions, ideas, and
... En savoir plus
Exactly What to Say: The Magic Words for Influence and Impact

par Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... En savoir plus

$10.99 CAD ou Gratuit avec Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... En savoir plus
The Inner Lives of Markets

How People Shape Them-And They Shape Us

par Ray Fisman, Tim Sullivan ...

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... En savoir plus

$22.99 CAD

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the
... En savoir plus
Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

par Gad Saad ...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more ... En savoir plus

$24.99 CAD

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more
... En savoir plus
Everybody Lies

What the Internet Can Tell Us About Who We Really Are

par Seth Stephens-Davidowitz ...

THE NEW YORK TIMES BESTSELLERAN ECONOMIST BOOK OF THE YEARA NEW STATESMAN BOOK OF THE YEAR'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker'A whirlwind tour of the modern human psyche' EconomistEverybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searc... ... En savoir plus

$16.29 CAD

THE NEW YORK TIMES BESTSELLERAN ECONOMIST BOOK OF THE YEARA NEW STATESMAN BOOK OF THE YEAR'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker'A whirlwind tour of the modern human psyche' EconomistEverybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searc...
... En savoir plus
Storytelling for User Experience

Crafting Stories for Better Design

par Whitney Quesenbery, Kevin Brooks ...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... En savoir plus

$50.59 CAD

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and
... En savoir plus
Engaged

Designing for Behavior Change

par Amy Bucher ...

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... En savoir plus

$49.49 CAD

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
... En savoir plus
The $12 Million Stuffed Shark

The Curious Economics of Contemporary Art

par Don Thompson ...

Why would a New York investment banker pay $12 million for the decaying carcass of a shark? By what alchemy does a Jackson Pollock “drip painting” sell for $140 million?In the first book to explore and explain the economics of the modern art world, Don Thompson talks to auction houses, dealers, and collectors to uncover the strategies that power the market to make or break an artist’s reputation ... En savoir plus

Prix courant $12.99 CAD Maintenant $10.99 CAD

Why would a New York investment banker pay $12 million for the decaying carcass of a shark? By what alchemy does a Jackson Pollock “drip painting” sell for $140 million?In the first book to explore and explain the economics of the modern art world, Don Thompson talks to auction houses, dealers, and collectors to uncover the strategies that power the market to make or break an artist’s reputation
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus
FutureShop

How to Trade Up to a Luxury Lifestyle Today

par Daniel Nissanoff ...

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers ... En savoir plus

Prix courant $7.99 CAD Maintenant $5.99 CAD

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers
... En savoir plus
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

par Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... En savoir plus

$11.99 CAD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... En savoir plus
This Is Marketing

You Can't Be Seen Until You Learn to See

par Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

$12.99 CAD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... En savoir plus
The Day the World Stops Shopping

par J.B. Mackinnon ...

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma. ... En savoir plus

Prix courant $11.99 CAD Maintenant $7.99 CAD

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma.
... En savoir plus
UX Skills for Business Strategy

Articulating Impact for Product, User, and Business Outcomes

par Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats ...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats ... En savoir plus

$47.19 CAD

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats
... En savoir plus
The Myth of American Inequality

How Government Biases Policy Debate (With a New Preface)

par Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator, ... En savoir plus

$21.29 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator,
... En savoir plus
The Myth of American Inequality

How Government Biases Policy Debate

par Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteEverything you know about income inequality, poverty, and other measures of economic well-being in America is wrong. In this provocative book, a former United States senator, eminent economist, and a former senior leader at the Bureau of Labor Statistics challenge the prevailing consensus ... En savoir plus

$31.69 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteEverything you know about income inequality, poverty, and other measures of economic well-being in America is wrong. In this provocative book, a former United States senator, eminent economist, and a former senior leader at the Bureau of Labor Statistics challenge the prevailing consensus
... En savoir plus
Unleash Your Primal Brain

Demystifying how we think and why we act

par Tim Ash ...

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The ... En savoir plus

$13.99 CAD ou Gratuit avec Kobo Plus

Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The
... En savoir plus

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