Comportement du consommateur dans Marketing et ventes et Commerce et finance eBooks

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

par Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... En savoir plus

$11.99 CAD

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... En savoir plus
The Day the World Stops Shopping

par J.B. Mackinnon ...

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma. ... En savoir plus

$11.99 CAD

**A FINALIST FOR THE 2021 GOVERNOR GENERAL'S AWARD FOR NONFICTIONIn a brilliant work of imaginative non-fiction, prize-winning author J.B. MacKinnon asks what would happen--to our economy, our ecology, our products, our selves--if we stopped consuming so much? Is that alternative world one we might actually want to live in?**"We can't stop shopping. And yet we must. This is the consumer dilemma.
... En savoir plus
The Paradox of Choice

Why More Is Less, Revised Edition

par Barry Schwartz, Nathan N. Cheek ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... En savoir plus

$11.99 CAD

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... En savoir plus
This Is Marketing

You Can't Be Seen Until You Learn to See

par Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... En savoir plus

$12.99 CAD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... En savoir plus
The Inner Lives of Markets

How People Shape Them-And They Shape Us

par Ray Fisman, Tim Sullivan ...

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the ... En savoir plus

$22.99 CAD

America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the
... En savoir plus
The Choice Factory

The award-winning guide to behavioural science and marketing

par Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... En savoir plus

$21.59 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... En savoir plus
Influence, New and Expanded

The Psychology of Persuasion

par Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... En savoir plus

$21.99 CAD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... En savoir plus
Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

par Joey Coleman ...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... En savoir plus

$17.99 CAD

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... En savoir plus
The JOLT Effect

How High Performers Overcome Customer Indecision

par Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... En savoir plus

$14.99 CAD

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... En savoir plus
Big-Box Swindle

The True Cost of Mega-Retailers and the Fight for America's Independent Businesses

par Stacy Mitchell ...

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from ... En savoir plus

$18.39 CAD

Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from
... En savoir plus
Buyology

Truth and Lies About Why We Buy

par Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... En savoir plus

$13.99 CAD

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... En savoir plus
Storytelling for User Experience

Crafting Stories for Better Design

par Whitney Quesenbery, Kevin Brooks ...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and ... En savoir plus

$49.99 CAD

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and
... En savoir plus
The Happiness Industry

How the Government and Big Business Sold us Well-Being

par William Davies ...

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... En savoir plus

$19.19 CAD

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ...
... En savoir plus
Engaged

Designing for Behavior Change

par Amy Bucher ...

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... En savoir plus

$48.89 CAD

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
... En savoir plus
The Millionaire Next Door

par Thomas J. Stanley, William D. Danko ...

Collections Livre 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... En savoir plus

$19.19 CAD ou Gratuit avec Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
... En savoir plus
The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

par Robert Wachter ...

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... En savoir plus

$24.49 CAD

The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted
... En savoir plus
The Thank You Economy

par Gary Vaynerchuk ...

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... En savoir plus

$16.99 CAD

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer,
... En savoir plus
Emotional Design

Why We Love (or Hate) Everyday Things

par Don Norman ...

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his ... En savoir plus

$15.99 CAD

Why attractive things work better—and other crucial insights into human-centered design.**“You'll never see housewares the same way again.”—**WiredEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his
... En savoir plus
FutureShop

How to Trade Up to a Luxury Lifestyle Today

par Daniel Nissanoff ...

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers ... En savoir plus

Prix courant $7.99 CAD Maintenant $5.99 CAD

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers
... En savoir plus
The Unintended Consequences of Technology

Solutions, Breakthroughs, and the Restart We Need

par Chris Ategeka ...

Discover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, togetherIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and ... En savoir plus

$22.99 CAD

Discover the technologies and trends that threaten humanity and our planet--- and how we can rein them back in, togetherIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society and
... En savoir plus
Stuck Monkey

The Deadly Planetary Cost of the Things We Love

par James Hamilton-Paterson ...

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online ... En savoir plus

$20.79 CAD

People hunting monkeys in the jungle once devised a simple yet effective trap: When the creature found a banana in a large jar with a narrow neck, it would plunge its paw in to retrieve it. But it couldn't let go. And unless the monkey released the banana, it was stuck.We are, of course, the stuck monkey, paralysed by our modern lifestyles and consumer habits: our constant stream of online
... En savoir plus
Effective SEO and Content Marketing

The Ultimate Guide for Maximizing Free Web Traffic

par Nicholas Papagiannis ...

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive ... En savoir plus

$35.99 CAD

Get beyond the basics and see how modern-day users are reimaging the SEO processSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive
... En savoir plus
UX Skills for Business Strategy

Articulating Impact for Product, User, and Business Outcomes

par Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats ...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats ... En savoir plus

$47.19 CAD

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats
... En savoir plus
The Myth of American Inequality

How Government Biases Policy Debate (With a New Preface)

par Phil Gramm, Robert Ekelund, John Early ...

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator, ... En savoir plus

$21.29 CAD

A Wall Street Journal Best Book of 2022: Politics • Winner of the 2024 Hayek Book Prize, Manhattan InstituteHailed by the Wall Street Journal as one of the best books of 2022, The Myth of American Inequality demonstrates that the federal government egregiously overstates the degree of inequality and poverty in the world’s wealthiest nation. In doing so, the authors--a former United States senator,
... En savoir plus

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