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  • The E-Myth Accountant

    Why Most Accounting Practices Don't Work and What to Do About It

    Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, ... En savoir plus

    $21.99 CAD

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

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  • Livre audio

    The E-Myth Accountant

    Why Most Accounting Practices Don’t Work and What to Do about It

    Collections Livre audio : 0 - The E-Myth Series

    Version Longue

    5 heure 49 min

    By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key ... En savoir plus

    $18.93 CAD

  • Livre audio

    Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling

    Lu par Jay Baer, Darren Root ...

    Version Longue

    1 heures 18 min

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... En savoir plus

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    The E-Myth Attorney

    Why Most Legal Practices Don’t Work and What to Do about It

    Collections Livre audio : 0 - The E-Myth Series

    Version Longue

    6 heure 35 min

    Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series withThe E-Myth Attorney, a one-of-a-kind system for transforming an attorney's practice into a business positioned for long-term growth.Many attorneys in small and mid-size practices are experts on the law but may not have considered their practice as much from a business ... En savoir plus

    $19.55 CAD

  • The Strangest Secret

    Six short and simple words.They are the "strangest secret."There are more than six hundred thousand words in the English language.And yet just six words...six short and simple words explain:* How one person with identical skills can earn hundreds of thousands and even millions more than another* How some people shoot to the top of the company while others are fired* Why some people live happy ... En savoir plus

    $4.99 CAD ou Gratuit avec Kobo Plus

  • Deluxe

    How Luxury Lost Its Luster

    par Dana Thomas ...
    **NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for ... En savoir plus

    $13.99 CAD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... En savoir plus

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  • The Happiness Industry

    How the Government and Big Business Sold us Well-Being

    par William Davies ...
    “Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ... ... En savoir plus

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  • No-Fail Retail

    Merchandising Techniques for Stores

    par Regina Blessa ...
    This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many ... En savoir plus

    $10.99 CAD

  • Neuroscience for Leadership

    Harnessing the Brain Gain Advantage

    Collections series Business and Management (R0)
    Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... En savoir plus

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