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Engineering (R0) Série de Livres électroniques

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  • Multi-Level Decision Making

    Models, Methods and Applications

    par Guangquan Zhang, Jie Lu, Ya Gao ...
    Collections series Engineering (R0)
    This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It especially presents how a decision support system can support managers in reaching a solution to a multi-level decision problem in practice.This monograph combines decision theories, methods, algorithms and applications effectively. It discusses in detail ... En savoir plus

    $115.29 CAD

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  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    par Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... En savoir plus

    $29.69 CAD

  • Power Branding

    Leveraging the Success of the World's Best Brands

    par Steve McKee ...
    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter ... En savoir plus

    $17.59 CAD

  • Global and Regional Leadership of BRICS Countries

    Modifié par Stephen Kingah, Cintia Quiliconi ...
    Collections series Political Science and International Studies (R0)
    This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... En savoir plus

    $64.09 CAD

  • Chinese Business

    Rethinking Guanxi and Trust in Chinese Business Networks

    Modifié par Chee-Kiong Tong ...
    Collections series Business and Management (R0)
    The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. A significant amount of literature has been devoted to the study of Chinese business, and it largely ... En savoir plus

    $115.29 CAD

  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    par Geoffrey Paul Lantos ...
    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... En savoir plus

    $126.41 CAD

  • Data Mining for Managers

    How to Use Data (Big and Small) to Solve Business Challenges

    par R. Boire ...
    Collections series Business and Management (R0)
    Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. ... En savoir plus

    $70.49 CAD

  • The Marketing Research Guide

    par Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood ...
    Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. ... En savoir plus

    $130.53 CAD

  • The Superpromoter

    The Power of Enthusiasm

    par R. Vogelaar ...
    Collections series Business and Management (R0)
    With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. ... En savoir plus

    $64.09 CAD

  • Management in the Digital Age

    Will China Surpass Silicon Valley?

    par Annika Steiber ...
    Collections series Business and Management (R0)
    In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley´s ... En savoir plus

    $83.29 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Creating Shared Value – Concepts, Experience, Criticism

    Modifié par Josef Wieland ...
    Collections series Philosophy and Religion (R0)
    Over the last years, “Creating Shared Value” has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility. This book offers a contribution to the current academic discussions on the well-received article of Michael Porter and Marc Kramer in Harvard Business Review in 2011. In the light of the increasing ... En savoir plus

    $166.49 CAD

  • Industrial Districts in History and the Developing World

    Modifié par Tomoko Hashino, Keijiro Otsuka ...
    Collections series Economics and Finance (R0)
    This book sheds new light on the role of industrial districts in the industrial development of the past and present. Industrial districts, which refer to the geographical concentration of enterprises producing similar or closely related commodities in a small area, play a significant role in the development of manufacturing industries not only historically in Europe and Japan but also at present ... En savoir plus

    $140.89 CAD