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Object Lessons Série de Livres électroniques

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  • Magazine

    par Prof Jeff Jarvis ...
    Collections series Object Lessons
    Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - ... En savoir plus

    $15.99 CAD

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  • The Age of Persuasion

    How Marketing Ate Our Culture

    par Terry O'Reilly, Mike Tennant ...
    The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising ... En savoir plus

    $12.99 CAD

  • The Attention Merchants

    The Epic Scramble to Get Inside Our Heads

    par Tim Wu ...
    **From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... En savoir plus

    $10.99 CAD

  • Ripley's Believe It or Not! The Cartoons 02

    Longest Running Cartoon Ever

    par Ripley's Believe It Or Not! ...
    The Ripley’s Believe It or Not! cartoon is the longest running cartoon strip in the world. It has been published since 1918, when Robert Ripley himself was the cartoonist.By 1933, the Ripley's Believe It or Not! Cartoon was read daily by millions of people in 17 languages across 300 publications around the world. Selections from this rich treasure trove of unbelievable stories make up our ... En savoir plus

    $4.99 CAD

  • Hit Makers

    How to Succeed in an Age of Distraction

    par Derek Thompson ...
    **From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie ... En savoir plus

    Prix courant $15.99 CAD Maintenant $12.99 CAD

  • Cubed

    A Secret History of the Workplace

    par Nikil Saval ...
    You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it ... En savoir plus

    $13.99 CAD

  • The Pixar Touch

    par David A. Price ...
    A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all ... En savoir plus

    $14.99 CAD

  • Writing For a Good Cause

    The Complete Guide to Crafting Proposals and Other Persuasive Pieces for NonProfits

    par Danielle Furlich, Joseph Barbato ...
    Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:Write the perfect proposal—from the initial ... En savoir plus

    $22.50 CAD

  • This Book Is Overdue!

    How Librarians and Cybrarians Can Save Us All

    par Marilyn Johnson ...
    "[A] marvelous book about the vital importance of librarians in the cyber age. . . . Move over, Google—make way for the . . . all-knowing lady behind the desk." —Christopher Buckley, New York Times– bestselling author of Losing Mum and PupIn a world of streaming media, digital archives, and Google Everything, some think librarians are as obsolete as print on a page. Marilyn Johnson, acclaimed au ... En savoir plus

    $17.59 CAD ou Gratuit avec Kobo Plus

  • The Fact Checker's Bible

    A Guide to Getting It Right

    par Sarah Harrison Smith ...
    These days fact-checking can seem like a lost art. The Fact Checker's Bible arrives not a moment too soon: it is the first—and essential—guide to the important but increasingly neglected task of checking facts, whatever their source.We are all overwhelmed with information that claims to be factual, but even the most punctilious researcher, writer, and journalist can sometimes get it wrong, so ... En savoir plus

    $14.99 CAD

  • Sold! How America's Greatest Sales And Marketing Titans Pulled It Off.

    par Daniel Alef ...
    Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the ... En savoir plus

    $16.99 CAD

  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    par Grant McCracken ...
    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... En savoir plus

    $15.99 CAD