This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for adverti...

"Ronald Reagan: His Life and Times" offers a comprehensive examination of the life, presidency, and lasting impact of one of the most transformative figures in American history. The book spans Reagan's early years, his rise in Hollywood, political awakening, and eventual ascent to the presidency, where he reshaped American politics, economics, and global strategy. The narrative explores Reagan's core principles — his belief in free-market capitalism, limited government, and a strong nation...

Revised and updated, this long-awaited second edition provides a comprehensive introduction to what the most thoughtful Americans have said about the American experience from the colonial period to the present. The book examines the political thought of the most important American statesmen, activists, and writers across era and ideologies, helping another generation of students, scholars, and citizens to understand more fully the meaning of America.This new second edition of the b...

Liberation and Education brings together a collection of essays about Black educators’ and organizations’ quests to cultivate and employ educational strategies for the liberation of Black people. The contributions examine the enduring nature of Black people’s thinking about education prior to and through enslavement to the present. It documents a variety of critical accounts of how Black people have developed ways to free themselves mentally from the legacies of slavery, the view ...

Wondering what he was going to do with his retirement, Ronald Taylor need not have worried. Discovering one morning a Brownie releaving himself in the hedge next to his bungalow.will lead him to a world of adventure. His wife, Evelyn, on the other hand thinks he may well be suffering from early onset dementia and, therefore, perhaps a visit to the local sanitarium is more in order.

The Political Theology of Paul Tillich explores the political theology of one of the foremost thinkers of the 20th century, Paul Tillich, whose life and scholarship were decisively shaped by his experiences during World War I, his resistance to the rising scourge of Nazism in Germany, and his subsequent immigration to the United States. Tillich’s discerning analysis of fascism, grounded in his socialist commitments, and his continuing efforts to write theology in correlation with ...

This book on black churches and urban politics uses case studies from various cities to examine the strategies and tactics of activist clergy and congregations. These case studies illustrate how black activist clergy and congregations negotiate the political terrains of their respective cities. The cases show that the political culture of a city-whether that culture is shaped by machine politics, a legacy of political protest, racial and ethnic factionalism, or a city whose power resides i...

In "The Devil's Elixirs," E. T. A. Hoffmann masterfully weaves a narrative that explores the boundaries of madness and morality through the lens of gothic fantasy. The novel is presented in a rich, baroque style, interlaced with elements of surrealism that capture the melancholic and at times absurd nature of the human condition. Set against the backdrop of early 19th-century Europe, the story follows the tormented protagonist, Medardus, as he grapples with his descent into madness, cataly...

"... a diverse and fascinating array of perspectives on the history of Canada's national parks, illuminating many less well-understood aspects of the evolving place of people in and near these parks." - Stephen Bocking, Professor and Chair, Environmental and Resource Studies Program, Trent University When Canada created a Dominion Parks Branch in 1911, it became the first country in the world to establish an agency devoted to managing its national parks. Over the past century this agency, ...

The New Mexico State Police traces its beginnings to the New Mexico Mounted Police, a statewide law-enforcement agency that was disbanded in 1921. No state law enforcement existed until the formation of the New Mexico Motor Patrol in 1933. A year and a half later, the governor of the state of New Mexico and the chief of the patrol saw the need to expand their forces to better serve the citizens of New Mexico. The New Mexico State Police formed in 1935, marking the beginning of what has bec...

"The book is especially useful for researchers, policymakers, public health practitioners, and community leaders who have limited experience in both health coalition building, and working with the African American community in particular."CONTEMPORARY SOCIOLOGY"An important book for African Americans nationwide; I believe it will make a real impact on the way we view comprehensive health care for communities of color in this country."Kweisi Mfume, Presi...

Introduction to Industrial/Organizational Psychology provides a complete overview of the psychological study of the world of work. Written with the student in mind, this engaging book explores the connection between psychological theory and application, utilizing real-life examples from across all areas of the working world.Thoroughly updated to include the latest research on each key topic, this edition features:• An increase in global and international perspectiv...