20 consultants in the field of SMB from 17 countries tell about their carrier and their daily business - an entertaining book, rich with ideas and examples for the successful usage of "interculturality". And a striking description of todays IT-industry and the world of Small and Medium Size Businesses worldwide. How to place for instance a German product in the bilingual market of Canada, which is used to the American markets but "culturally European"? How to found a foreign company's depe...