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eBooks Commerce électronique

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  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    par Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... En savoir plus

    CHF 10.25

  • Blockchain Revolution

    How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World

    par Don Tapscott, Alex Tapscott ...
    'This book has had an enormous impact'Satya Nadella, CEO, Microsoft'Spectacular. Mind-blowing in its expansiveness and profundity'Steve Wozniak, co-founder of Apple'Iconic'Clay Christensen, author of The Innovator's DilemmaCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.<... ... En savoir plus

    CHF 10.00

  • Who Owns the Future?

    par Jaron Lanier ...
    The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy.Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic ... En savoir plus

    CHF 15.45

  • surveillance://

    Les libertés au défi du numérique : comprendre et agir

    par Tristan Nitot, Adrienne Charmet ...
    Collection series Blogollection
    Tous nos pas dans le cyberespace sont suivis, enregistrés, analysés, et nos profils se monnayent en permanence. Comment en est-on arrivé là ? Les évolutions techniques ont permis à plus de quatre milliards d'internautes de communiquer, de rechercher de l'information ou de se distraire. Dans le même temps, la concentration des acteurs et les intérêts commerciaux ont développé une industrie mondiale ... En savoir plus

    CHF 12.00

  • The Practice

    par Seth Godin ...
    From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.Based on the ... En savoir plus

    CHF 13.00

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    par Robert R. Updegraff ...
    Collection series Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... En savoir plus

    Gratuit

  • Comment gagner sa vie sur Internet en 12 leçons ?

    par Aurélien Lucas ...
    Découvrir les véritables secrets des gens ordinaires qui gagnent leur vie sur Internet, ça vous intéresse ? Dans ce cas, téléchargez ce guide qui vous expliquera : Quelles sont les méthodes dépassées, risquées ou fortement déconseillées ? Quels sont les véritables avantages du commerce en ligne ? Comment gagner et écono... ... En savoir plus

    Gratuit

  • Bitcoin Billionaires

    A True Story of Genius, Betrayal, and Redemption

    par Ben Mezrich ...
    From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy ... En savoir plus

    CHF 8.10

  • Chaos Monkeys

    Inside the Silicon Valley Money Machine

    par Antonio Garcia Martinez ...
    NEW YORK TIMES BESTSELLERAn adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network.Computer ... En savoir plus

    CHF 14.00

  • Digital Vortex

    How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game

    par Michael Wade, Jeff Loucks, James Macaulay ...
    WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD“Digital disruption” sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from ... En savoir plus

    CHF 6.86

  • The Bitcoin Standard

    The Decentralized Alternative to Central Banking

    par Saifedean Ammous ...
    A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... En savoir plus

    CHF 28.00

  • #Girlboss

    par Sophia Amoruso ...
    *UPDATED WITH A NEW INTRODUCTION. #GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.'#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham'A millennial alternative to ... ... En savoir plus

    CHF 10.00

  • Le trading en ligne facile à apprendre

    Comment devenir un trader en ligne et apprendre à investir avec succès

    par Stefano Calicchio ...
    Êtes-vous fascinés par le trading, mais vous ne savez pas par où commencer? Voulez-vous devenir un investisseur professionnel et connaître le fonctionnement des marchés financiers? Voulez-vous créer une activité différente sans horaires de travail, patrons ou directeurs qui vous supervisent? Alors, le trading en ligne est la solution que vous cherchez! Mais faites attention parce que le trading n ... En savoir plus

    CHF 1.00 ou Gratuit avec Kobo Plus

  • In the Plex

    How Google Thinks, Works, and Shapes Our Lives

    par Steven Levy ...
    “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... En savoir plus

    CHF 15.45

  • Invent and Wander

    The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson

    par Jeff Bezos ...
    In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view ... En savoir plus

    CHF 18.25 ou Gratuit avec Kobo Plus

  • Webseiten erstellen ohne Rechts.Stress

    Was Sie über Datenschutz, Urheberrecht, Haftung & Co wissen sollten

    par Christiane Tischer ...
    Collection Livre 1 - Online-Business ohne Rechts-Stress
    Wer online Geschäfte machen oder für sein Unternehmen werben will, begibt sich in einen rechtlich geregelten Raum – rechtsfrei ist im Internet so gut wie nichts (mehr). Jedenfalls wenn man ein Online-Business in Deutschland und/oder für deutsche Kunden betreibt oder solche per Online-Werbung erreichen will. Insbesondere für Solo-Selbständige und Existenzgründer, aber auch für kleine und mittlere ... En savoir plus

    Gratuit

  • Orchestrating Transformation

    How to Deliver Winning Performance with a Connected Approach to Change

    par Michael Wade, James Macaulay, Andy Noronha ...
    Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents’ value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.For large and midsized companies, the imperative to transform is clear. How to transform is ... En savoir plus

    CHF 6.86

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    par Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...
    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... En savoir plus

    CHF 18.65

  • Die Wahrheit über Facebook

    Warum ich zur Whistleblowerin wurde und was die größte Social-Media-Plattform der Welt so gefährlich macht | Der Insiderbericht einer mutigen Frau

    par Frances Haugen ...
    Traduit par Karsten Petersen, Anja Lerz ...
    Die Frau, die Facebook vor den US-Kongress brachteFrances Haugen ist die Whistleblowerin, die Facebook vor den US-Kongress brachte. Hier erzählt sie die ganze Geschichte und bietet einen einzigartigen Blick hinter die Kulissen eines der mächtigsten Konzerne der Welt: Sie beschreibt, wie sie zu Facebook kam, wie sie aufgrund der unethischen Praktiken zunehmend ihre Werte und Integrität verletzt sah ... En savoir plus

    CHF 24.00

  • Programming Bitcoin

    Learn How to Program Bitcoin from Scratch

    par Jimmy Song ...
    Dive into Bitcoin technology with this hands-on guide from one of the leading teachers on Bitcoin and Bitcoin programming. Author Jimmy Song shows Python programmers and developers how to program a Bitcoin library from scratch. You’ll learn how to work with the basics, including the math, blocks, network, and transactions behind this popular cryptocurrency and its blockchain payment system.By the ... En savoir plus

    CHF 38.67

  • Principe 80/20

    par Richard Koch ...
    Collection series NON CLASSE
    Faire plus avec moinsDepuis sa publication il y a 20 ans, Le principe 80/20 est devenu un classique en gestion et un best-seller mondial. Il est désormais plus puissant et essentiel que jamais. En se basant sur le fait que 20% des efforts génèrent 80% des bénéfices, Le principe 80/20 démontre que l'on peut accomplir davantage en fournissant moins de temps, d'efforts et de ressources simplement en ... En savoir plus

    CHF 16.00

  • Decentralized Finance (DeFi) 2023 A Beginners Guide On Investing, Blockchain, Smart Contracts, Peer To Peer, Borrow, Save, Trade, Cryptocurrency, Bitcoin, Ethereum, Altcoin & Yield Farming

    par Dave Shamrock ...
    Cryptocurrency's promise is to make money and payments all around accessible to anyone, regardless of where they are on the planet. The Decentralized Finance (DeFi) or Open Finance development makes that promise a stride further.Imagine a global, open option in contrast to each financial service you use today — investment funds, loans, trading, insurance and more are accessible to anybody in the ... En savoir plus

    CHF 9.00

  • Blog: come scrivere un post perfetto

    par Giovanni Ronci ...
    Collection series Follie Letterarie
    Scopri come scrivere contenuti meravigliosi per i tuoi lettori e i motori di ricercaQualsiasi sia la tua idea, per avere successo dovrai passare dal Web. E parlare di web, credimi, significa imparare a scrivere contenuti, che siano perfetti e invitanti per affezionare i tuoi lettori e piacere anche ai motori di ricerca.- Scrivere- Coinvolgere- PosizionareQuesti sono i primi tre passi fondamentali ... En savoir plus

    CHF 2.74

  • The Startup Way

    How Entrepreneurial Management Transforms Culture and Drives Growth

    par Eric Ries ...
    Winner of the Business Book Awards 'Thought Leader' category-----The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companie... ... En savoir plus

    CHF 12.00