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eBooks Vente au détail

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  • The Design of Everyday Things

    par Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... En savoir plus

    CHF 11.00

  • Sam Walton

    Made In America

    par Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... En savoir plus

    CHF 5.02

  • The Everything Store: Jeff Bezos and the Age of Amazon

    par Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... En savoir plus

    CHF 12.00

  • The Psychology of Fashion

    par Carolyn Mair ...
    Collection series The Psychology of Everything
    How is fashion linked to our identity? How are we influenced to buy into fashion trends? How can we make the fashion industry more ethical and sustainable?The Psychology of Fashion offers an up-to-date insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour. It explores consumer motivations, how fashion influences our thoughts and feelings, and why we ... En savoir plus

    CHF 15.00

  • Something New at the Borrow a Bookshop

    A warm-hearted, romantic and uplifting read

    par Kiley Dunbar ...
    Collection Livre 3 - Borrow a Bookshop
    A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... En savoir plus

    CHF 2.50

  • Daring to succed

    Couche-tard & Circle K convenience store empire

    par Guy Gendron ...
    Collection series NON CLASSE
    The exceptional, winding path of a man who is inseparable from the empire he builtCombining a tobacconist, newstand, food mart, beer shop and general store, the convenience store has undergone many transformations over the last 35 years, ever since a man decided to turn it into his life's business. That man is Alain Bouchard. Strangely, few people know his name, even in Quebec, where he lives. He ... En savoir plus

    CHF 18.00

  • Deluxe

    How Luxury Lost its Lustre

    par Dana Thomas ...
    Fashion may be fabulous, but what price true luxury? With incredible access to the glamorous world of the luxury brand, Deluxe goes deep inside the workings of today's world of profit margins and market share to discover the fate of real luxury. From the importance of fashion owners, to red carpet stars and the seasonal 'must-have' handbags, Dana Thomas shows how far illustrious houses have moved ... En savoir plus

    CHF 10.00

  • Konzepte und Strategien für Omnichannel-Exzellenz

    Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen

    Modifié par Ingo Böckenholt, Audrey Mehn, Arne Westermann ...
    Collection series Business and Economics (German Language)
    Omnichannel-Konzepte verändern den Handel und bieten Unternehmen große Chancen: Sie ermöglichen es, den Kundenanforderungen gerecht zu werden, vor allem auch neue Zielgruppen zu erschließen und somit für entsprechendes Wachstum zu sorgen. Auf diese Weise wird der Fortbestand des Unternehmens sichergestellt. Gleichzeitig sind jedoch auch Anpassungen auf Managementebene erforderlich, welche mit ... En savoir plus

    CHF 55.80

  • The Strategy-Driven Supply Chain

    Integrating Strategy, Finance and Supply Chain for a Competitive Edge

    par Dr BRAM DESMET ...
    Different strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to tactical-strategic.Building on the fundamentals of the author's previous bestselling book, Supply Chain Strategy and Financial Metrics, this new ... En savoir plus

    CHF 48.52

  • The Subscription Boom

    Why an Old Business Model is the Future of Commerce

    par Levinter ...
    In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from ... En savoir plus

    CHF 10.35

  • The Revenge of Analog

    Real Things and Why They Matter

    par David Sax ...
    A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... En savoir plus

    CHF 9.00

  • Fashion Marketing

    par Tony Hines ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... En savoir plus

    CHF 209.38

  • When Business Is Love

    The Spirit of Hästens—At Work, At Play, and Everywhere in Your Life

    par Jan Ryde ...
    When Business Is Love tells the story of Jan Ryde’s mission to create the world’s finest beds and to operate his fifth-generation business, Hästens Sangar, on the basis of love.Love.It isn’t everything. It’s the only thing.Despite the world being such a rich and abundant place, love is one thing that all the world is longing for, yet (as the old song goes) just can’t seem to get enough of.In When ... En savoir plus

    CHF 13.55

  • The Secret Life of Groceries

    The Dark Miracle of the American Supermarket

    par Benjamin Lorr ...
    In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... En savoir plus

    CHF 7.68

  • Priceless

    The Hidden Psychology of Value

    par William Poundstone ...
    **The first book to reveal how everday pricing strategies manipulate usWhy do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do department stores have a few extortionate goods that no one will buy? Why do so many prices end in 9?**Discover how everyday pricing strategies are designed to manipulate us – and how to fight back'An instructive and ... En savoir plus

    CHF 7.75

  • Praxis der Personalisierung im Handel

    Mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern

    Modifié par Kai Hudetz, Eva Stüber ...
    Collection series Business and Economics (German Language)
    Personalisierung gilt im Handel als wichtiger Wettbewerbsvorteil. Dieses Buch zeigt, wie der Handel mittels zeitgemäßer E-Commerce-Technologie kundenindividuelle Angebote erzeugen kann, um Umsätze und den Kundenwert zu steigern. Autoren aus der Forschung, Beratung und Praxis erklären die Möglichkeiten und Wirkungen der Personalisierung und geben einen Ausblick auf zukünftige Entwicklungen. ... En savoir plus

    CHF 30.15

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    par Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... En savoir plus

    CHF 10.35

  • Retail4G: Relationships

    par J. C. Williams Group ...
    Collection series Retial4G
    Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in. ... En savoir plus

    Gratuit

  • Sales!

    11 Erfolgsfaktoren im B2B-Vertrieb

    par Andreas Goldmann, Hartmut Sieck ...
    Stellen Sie Ihren B2B-Vertrieb auf den Prüfstand!Der Einkauf hat sich in den letzten 15 Jahren radikal professionalisiert. In vielen Branchen ist der klassische Flächenvertrieb massiv vom Aussterben bedroht. Auch mittelständische Unternehmen sind heute fast ausnahmslos international aufgestellt und machen auch genauso Geschäfte mit ihren Lieferanten. Transparente Preise, vergleichbare Produkte und ... En savoir plus

    CHF 17.00

  • Der neue Online-Handel

    Geschäftsmodelle, Geschäftssysteme und Benchmarks im E-Commerce

    par Gerrit Heinemann ...
    Collection series Business and Economics (German Language)
    Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und die mit dem Online ... En savoir plus

    CHF 26.15

  • What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

    par Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... En savoir plus

    CHF 10.24

  • The Checkout Girl

    par Tazeen Ahmad ...
    How much do you know about what really goes on at your local supermarket?We see them every week and they are privy to some of our most intimate secrets – those we wouldn't even share with our closest friends. To us they are the anonymous helpers for whom nothing is too much trouble. But for them, every customer has a part in a gripping soap-opera of lovers' tiffs, family feuds and extraordinary ... En savoir plus

    CHF 8.87

  • The Heart of Business

    Leadership Principles for the Next Era of Capitalism

    par Hubert Joly ...
    A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... En savoir plus

    CHF 18.25 ou Gratuit avec Kobo Plus

  • Shopped

    The Shocking Power of British Supermarkets

    par Joanna Blythman ...
    An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…Almost 50% of supermarket fruit and vegetables contain pesticide residues?UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?Supermarkets instill a climate of fear amongst their suppliers?Every ... En savoir plus

    CHF 10.24