Caleb Bernacchio and Robert Couch present an integrative account of business ethics from a neo-Aristotelian perspective. Engaging the Markets Failures Approach in Part I, they introduce the concept of 'eudaimonic efficiency' as a more realistic alternative to Pareto efficiency, before identifying several market virtues that promote human flourishing through mutually beneficial transactions. Turning to the firm in Part II, they identify a number of virtues that foster collaboration, support...