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Verbraucherverhalten Hörbücher

Interessieren Sie sich für Hörbücher aus der Kategorie Verbraucherverhalten? Dann werden Ihnen unsere Empfehlungen sicherlich gefallen.
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  • Hörbuch

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    von Kate Raworth …
    Erzählt von Kate Raworth …

    Ungekürzt

    10 Stunden 49 Min.

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all … Lesen Sie mehr

    12,64 €

  • Hörbuch

    50 Perspectivas De Economía Conductual Para Transformar Tus Decisiones En 7 Minutos Cada Una

    Descubre cómo aplicar principios de economía conductual para tomar decisiones más inteligentes y efectivas en solo 7 minutos

    von Nietsnie Trebla …
    Erzählt von Voz Digital Sara G …

    Ungekürzt

    8 Stunden 51 Min.

    Este audiolibro está narrado por una voz digital.Descubre el poder transformador de la economía conductual con '50 Perspectivas de Economía Conductual para Transformar tus Decisiones en 7 Minutos Cada Una'. Este libro ofrece un enfoque práctico y accesible a las complejidades de la toma de decisiones, desglosando 50 conceptos clave en breves capítulos que te permitirán comprender y aplicar … Lesen Sie mehr

    2,69 €

  • Hörbuch

    How Confidence Works

    The new science of self-belief

    von Ian Robertson …
    Erzählt von Ian Robertson …

    Ungekürzt

    9 Stunden 46 Min.

    Brought to you by Penguin.Why do boys instinctively bullshit more than girls?How do economic recessions shape a generation's confidence?Can we have too much confidence and, if so, what are the consequences?Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say... What is th... … Lesen Sie mehr

    14,93 €

  • Hörbuch

    Reimagining Capitalism

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    von Rebecca Henderson …
    Erzählt von Lucinda Clare …

    Ungekürzt

    10 Stunden 39 Min.

    Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one … Lesen Sie mehr

    14,93 €

  • Hörbuch

    High-Tech, High-Touch Customer Service

    Inspire Timeless Loyalty in the Demanding New World of Social Commerce

    von Micah Solomon …
    Erzählt von Micah Solomon, Sean Pratt …

    Ungekürzt

    6 Stunden 7 Min.

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of … Lesen Sie mehr

    25,20 €

  • Hörbuch

    Rockonomics

    What the Music Industry Can Teach Us About Economics (and Our Future)

    von Alan Krueger …
    Erzählt von Fred Berman …

    Ungekürzt

    9 Stunden 6 Min.

    'An entertaining guide to economics by a former adviser to Barack Obama that uses the lessons of the music business to explain what is happening in the rest of the world' The Times, Books of the YearAlan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the … Lesen Sie mehr

    28,81 €

  • Hörbuch

    Choose

    The Single Most Important Decision Before Starting Your Business

    von Ryan Levesque …
    Erzählt von Ryan Levesque …

    Ungekürzt

    4 Stunden 32 Min.

    For the past 1 years, Inc. 5 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--hasguided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional … Lesen Sie mehr

    9,01 €

  • Hörbuch

    What Americans Really Want...Really

    The Truth About Our Hopes, Dreams, and Fears

    von Dr. Frank Luntz …
    Erzählt von Dr. Frank Luntz, L.J. Ganser …

    Ungekürzt

    11 Stunden 43 Min.

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market … Lesen Sie mehr

    Zuvor 27,99 € Jetzt 24,99 €

  • Hörbuch

    Позитивная иррациональность. Как извлекать выгоду из своих нелогичных поступков

    von Дэн Ариели, Дэн Ариели …
    Erzählt von Ivan Искусственный Интеллект …

    Ungekürzt

    8 Stunden 45 Min.

    Книга озвучена искусственным интеллектом. Он был разработан специально для чтения текста, умеет учиться и постоянно становится лучше. Захватывающее исследование Дэна Ариели, эксперта в области поведенческой экономики и автора бестселлера «Предсказуемая иррациональность», о неожиданной пользе нелогичных поступков на работе и в личной жизни. Почему высокие бонусы не мотивируют и что на самом деле … Lesen Sie mehr

    10,99 €

  • Hörbuch

    HUMAN BEHAVIOR: Learn how to Read People through Body Language and to Manipulate them with the Art of Persuasion

    von Matthew Varner …
    Erzählt von dms …

    Ungekürzt

    7 Stunden 9 Min.

    Human behavior is the response of individuals or groups of humans internal and external stimuli. It refers to the array of every physical action and observable associated with individuals, as well as the human race.This book is a complete guide written to be heard, designed to teach you more about human behavior. In this book you'll get proven techniques for reading human behavior, tips for … Lesen Sie mehr

    13,46 €

  • Hörbuch

    Tilt

    Shifting Your Strategy from Products to Customers

    von Niraj Dawar …
    Erzählt von Walter Dixon …

    Ungekürzt

    6 Stunden 1 Min.

    Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Lesen Sie mehr

    25,20 €

  • Hörbuch

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller

    von M.V. Milan …
    Erzählt von Marcus Mulenga …

    Ungekürzt

    28 Min.

    Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a BestsellerIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business … Lesen Sie mehr

    4,49 €

  • Hörbuch

    Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    von Morten Münster, Helle Harder …
    Erzählt von Morten Rønnelund …
    Serien Hörbuch 1 - Jytte-serien

    Ungekürzt

    7 Stunden 29 Min.

    Barack Obama brugte det som sin hemmelige konkurrencefordel til at vinde to valg. Virksomheder som Google, Amazon og Novo Nordisk bruger det til at skabe innovation, øge compliance, forbedre arbejdsmiljøet og sælge flere produkter. Og succesfulde ledergrupper i C20-indekset er begyndt at bruge det som deres foretrukne strategiske greb.Men hvad er det for en indsigt, der her er tale om? Svaret er … Lesen Sie mehr

    16,06 €

  • Hörbuch

    Customer Acquisition Bundle, 2 in 1 Bundle

    von Hazel Cary, Arin Marlowe …
    Erzählt von Marcus Mulenga …

    Ungekürzt

    15 Min.

    Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything. Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look … Lesen Sie mehr

    7,37 €

  • Hörbuch

    Redefining Retail

    10 Guiding Principles for a Post-Digital World

    von Philip Kotler, Giuseppe Stigliano …
    Erzählt von Steve Menasche …

    Ungekürzt

    9 Stunden 53 Min.

    In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value … Lesen Sie mehr

    18,00 €

  • Hörbuch

    Decoding Consumer Choices: Advanced Strategies for Analyzing and Influencing Buying Patterns

    von Jewell Mcfarland …
    Erzählt von Digital Voice Matt G …

    Ungekürzt

    3 Stunden 19 Min.

    This audiobook is narrated by a digital voice.Unveil the intricate world of consumer behavior with this comprehensive guide. Discover advanced strategies for analyzing and influencing buying patterns. Understand the psychological, social, and cultural factors that drive consumer choices, empowering you to craft effective marketing campaigns.Explore a wealth of research-backed insights, including … Lesen Sie mehr

    4,08 €

  • Hörbuch

    This Is Marketing

    You Can't Be Seen Until You Learn to See

    von Seth Godin …
    Erzählt von Seth Godin …

    Ungekürzt

    7 Stunden 2 Min.

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business … Lesen Sie mehr

    15,76 €

  • Hörbuch

    Make me not me

    Product stories as sales driver and identity builder

    von Ingemar Fredriksson …
    Erzählt von Richard Kemp …
    Serien Hörbuch 3 - A few percent more

    Ungekürzt

    8 Stunden 29 Min.

    Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you … Lesen Sie mehr

    16,99 €

  • Hörbuch

    Winning on Purpose

    The Unbeatable Strategy of Loving Customers

    von Fred Reichheld …
    Erzählt von Walter Dixon …

    Ungekürzt

    8 Stunden 37 Min.

    Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital … Lesen Sie mehr

    18,00 €

  • Hörbuch

    Hoodwinked

    How Marketers Use the Same Tactics as Cults

    von Mara Einstein, PhD …
    Erzählt von Mara Einstein …

    Ungekürzt

    10 Stunden 43 Min.

    From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This … Lesen Sie mehr

    18,00 €

  • Hörbuch

    Consumer Experiences and Emotion Management

    von Avinash Kapoor …
    Erzählt von Adam Lofbomm …

    Ungekürzt

    4 Stunden 41 Min.

    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global … Lesen Sie mehr

    11,70 €

  • Hörbuch

    Art of Psychological Warfare, The

    Discover How to Defend Yourself from Mental Manipulation and Learn Dark Techniques to Mislead, Intimidate, Demoralise and Influence the Thinking or Behaviour of Your Enemies

    von Christopher Kingler …
    Erzählt von Russell Newton …

    Ungekürzt

    3 Stunden 3 Min.

    Is it really possible to invade an enemy's mind and win without a fight?Have you ever wondered why politicians, speakers and performers get everything they want?Are you tired of others always getting the better of you at work or in the rest of your life?Do modern life-hack tips always seem repetitive to you?If you ask yourself these questions, the answer is: The Art of Psychological Warfare … Lesen Sie mehr

    5,39 €

  • Hörbuch

    The Complete Strategy Guide to Day Trading for a Living in 2019: Revealing the Best Up-to-Date Forex, Options, Stock and Swing Trading Strategies of 2019 (Beginners Guide)

    von Mark Vogel …
    Erzählt von Jason Belvill …

    Ungekürzt

    3 Stunden 16 Min.

    Do you want to start Trading and live your best life? Are you looking to make money fast? Then this book is for you!This book will give you the potential to take a small sum of money and turn it into a larger sum of money within the same day! What more could you possibly want? It doesn’t get much better than that. After reading this book, it’s safe to say that you’ll never want to work a normal … Lesen Sie mehr

    11,12 €

  • Hörbuch

    Clean

    The New Science of Skin

    von James Hamblin …
    Erzählt von Barrett Leddy …

    Ungekürzt

    7 Stunden 11 Min.

    **Named a Best Book of 2020 by NPR and Vanity FairOne of Smithsonian's Ten Best Science Books of 2020“A searching and vital explication of germ theory, social norms, and what the modern era is really doing to our bodies and our psyches.” —Vanity FairA preventative medicine physician and staff writer for The Atlantic explains the surprising and unintended effects of our hygiene practices in this … Lesen Sie mehr

    15,76 €