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Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

von Rob Fitzpatrick …

Erzählt von Rob Fitzpatrick …

Ungekürzt

3 Stunden 50 Min.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of … Lesen Sie mehr

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
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Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

von Mark Goulston …

Erzählt von Arthur Morey …

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7 Stunden 53 Min.

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his … Lesen Sie mehr

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Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered.Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his
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Systems Thinking: A Guide to Strategic Planning, Problem Solving, and Creating Lasting Results for Your Business

von Martin J. Brockman …

Erzählt von Nick Dolle …

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27 Min.

Rapidly grow your business while staying sane, focused and fulfilledToday only, get this audio bestseller for a special price.What if you could generate rapid, profitable growth to fund your desired lifestyle?Imagine making your business run without you, so you're free to choose how to spend your time?Would you like to stay sane, focused & fulfilled despite the challenges of life in business?Here … Lesen Sie mehr

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Rapidly grow your business while staying sane, focused and fulfilledToday only, get this audio bestseller for a special price.What if you could generate rapid, profitable growth to fund your desired lifestyle?Imagine making your business run without you, so you're free to choose how to spend your time?Would you like to stay sane, focused & fulfilled despite the challenges of life in business?Here
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AI First

The Playbook for a Future-Proof Business and Brand

von Adam Brotman, Andy Sack …

Erzählt von Asa Siegel …

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5 Stunden 42 Min.

AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, … Lesen Sie mehr

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AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily,
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Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности

von Илья Балахнин …

Erzählt von Илья Балахнин …

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3 Stunden 29 Min.

Аудиокнига озвучена автором. Для создания успешного бизнеса недостаточно иметь хороший продукт и вкладывать средства в его продвижение. Нужно "встречать" потребителя в каждой "точке контакта" с вашим предложением — от возникновения потребности до оценки состоявшегося опыта — и выстраивать маркетинговую стратегию, учитывая особенности поведения клиента в каждой такой точке. В книге Ильи Балахнина … Lesen Sie mehr

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Аудиокнига озвучена автором. Для создания успешного бизнеса недостаточно иметь хороший продукт и вкладывать средства в его продвижение. Нужно "встречать" потребителя в каждой "точке контакта" с вашим предложением — от возникновения потребности до оценки состоявшегося опыта — и выстраивать маркетинговую стратегию, учитывая особенности поведения клиента в каждой такой точке. В книге Ильи Балахнина
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Public Relations For Dummies, 3rd Edition

von Eric Yaverbaum …

Erzählt von Kent Klineman …

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13 Stunden 13 Min.

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly … Lesen Sie mehr

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Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly
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Managing Difficult Customers

Turning Complaints into Opportunities

von Ajah Excel …

Erzählt von Digital Voice Archie G …

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2 Stunden 51 Min.

This audiobook is narrated by a digital voice.Managing Difficult Customers: Turning Complaints into Opportunities is a must-read for any business owner, manager, or customer service professional who wants to master the art of handling challenging customer interactions with grace and effectiveness. In today’s customer-driven world, complaints and negative feedback are inevitable, but they don’t … Lesen Sie mehr

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This audiobook is narrated by a digital voice.Managing Difficult Customers: Turning Complaints into Opportunities is a must-read for any business owner, manager, or customer service professional who wants to master the art of handling challenging customer interactions with grace and effectiveness. In today’s customer-driven world, complaints and negative feedback are inevitable, but they don’t
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Forging An Ironclad Brand

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von Lindsay Pedersen …

Erzählt von Lindsay Pedersen …

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Good brand is just good business.Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily … Lesen Sie mehr

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Good brand is just good business.Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily
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The Hidden Psychology of Social Networks

How Brands Create Authentic Engagement by Understanding What Motivates Us

von Joe Federer …

Erzählt von Alex Knox …

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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he … Lesen Sie mehr

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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he
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A Guide to Success on Your Own Terms

von Andy Paul …

Erzählt von Andy Paul …

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Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by … Lesen Sie mehr

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Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by
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Customer Innovation

Customer-centric Strategy for Enduring Growth

von Marion Debruyne …

Erzählt von Teri Schnaubelt …

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A new set of organizations has combined customer centricity with innovative power to create an outside-in approach to the market. These organizations are not driven by what they're good at. They start with the market and design their strategy around it, which enables them to be ahead of the curve in discovering new market opportunities and develop new products and services faster than ever before … Lesen Sie mehr

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A new set of organizations has combined customer centricity with innovative power to create an outside-in approach to the market. These organizations are not driven by what they're good at. They start with the market and design their strategy around it, which enables them to be ahead of the curve in discovering new market opportunities and develop new products and services faster than ever before
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Отели и их секреты. Управляющие, горничные и бармены о настоящей жизни в отелях (краткое изложение)

von Вим Дэгравэ …

Erzählt von Николай Блинов …

Ungekürzt

25 Min.

В мире гостиничного бизнеса существует жёсткое разграничение между тем, что показывают клиентам, и тем, что происходит за кулисами. Бельгиец Вим Дэгравэ отправился в путешествие по отелям с мировым именем Hilton, Ritz, Marriot, Metropole и разузнал многие их секреты. Например, как убираются в номерах, как сотрудникам предписано общаться с неадекватными постояльцами, какие страсти разгораются на … Lesen Sie mehr

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В мире гостиничного бизнеса существует жёсткое разграничение между тем, что показывают клиентам, и тем, что происходит за кулисами. Бельгиец Вим Дэгравэ отправился в путешествие по отелям с мировым именем Hilton, Ritz, Marriot, Metropole и разузнал многие их секреты. Например, как убираются в номерах, как сотрудникам предписано общаться с неадекватными постояльцами, какие страсти разгораются на
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A Complaint Is a Gift, 3rd Edition

How to Learn from Critical Feedback and Recover Customer Loyalty

von Janelle Barlow …

Erzählt von Anna Crowe …

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6 Stunden 28 Min.

The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of … Lesen Sie mehr

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The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of
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Фиолетовая корова. Сделайте свой бизнес выдающимся! (краткое изложение)

von Сет Годин …

Erzählt von Николай Блинов …

Ungekürzt

4 Min.

Большинство рекламных объявлений, как мычащие бурёнки на лугу, никому не интересны. Совсем другое дело – фиолетовая корова. Это – цепляющее предложение, на которое клиенты обязательно обратят внимание. Мы знаем немало примеров того, как при плохом маркетинге даже хороший продукт оказывается невостребованным. В наш век достучаться до потребителя стало сложно – слишком много товарных предложений и … Lesen Sie mehr

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Большинство рекламных объявлений, как мычащие бурёнки на лугу, никому не интересны. Совсем другое дело – фиолетовая корова. Это – цепляющее предложение, на которое клиенты обязательно обратят внимание. Мы знаем немало примеров того, как при плохом маркетинге даже хороший продукт оказывается невостребованным. В наш век достучаться до потребителя стало сложно – слишком много товарных предложений и
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The Experience Business

Why Price-Focused Businesses Fail and What winners Do Instead

von James Sinclair …

Ungekürzt

3 Stunden 6 Min.

How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?The answer lies in The Experience Business.When you read this book you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses Why … Lesen Sie mehr

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How is it that some companies seem to be able to charge sky-high prices and 'get away with it' while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?The answer lies in The Experience Business.When you read this book you'll understand: The KEY DIFFERENCES between experience businesses and price-led businesses Why
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Psychologie der Neugier - Hör mir zu!

Wie du mit Storytelling im Business sofort Kunden gewinnst.

von David Gil Cristobal …

Erzählt von Alexander (AI) …

Ungekürzt

3 Stunden 50 Min.

Weißt du, warum die meisten Posts, E-Mails und Verkaufsgespräche heute ignoriert werden? Die Antwort ist simpel: Wir leben in einer brutalen Attention Economy. Deine potenziellen Kunden werden täglich mit tausenden Informationen überflutet. Nur wer die Psychologie der Neugier wirklich beherrscht, dringt durch diesen Lärm. Dieses Hörbuch ist dein Schlüssel, um genau das zu erreichen und aus der … Lesen Sie mehr

3,99 €

Weißt du, warum die meisten Posts, E-Mails und Verkaufsgespräche heute ignoriert werden? Die Antwort ist simpel: Wir leben in einer brutalen Attention Economy. Deine potenziellen Kunden werden täglich mit tausenden Informationen überflutet. Nur wer die Psychologie der Neugier wirklich beherrscht, dringt durch diesen Lärm. Dieses Hörbuch ist dein Schlüssel, um genau das zu erreichen und aus der
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The Unstoppable Sales Machine

How to Connect, Convert, and Close New Customers

von Shawn Casemore …

Erzählt von Lyle Blaker …

Ungekürzt

5 Stunden 54 Min.

Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results.This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.In a review of … Lesen Sie mehr

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Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results.This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.In a review of
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Pharma Customer Experience

20 Secrets to 10X Your CX & Boost Patient Outcomes

von Sean McDade …

Erzählt von Assaf Cohen …

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3 Stunden 41 Min.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric … Lesen Sie mehr

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Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric
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Relationship Economy, The

Building Stronger Customer Connections in the Digital Age

von John R. DiJulius III …

Erzählt von Joel Richards …

Ungekürzt

5 Stunden 22 Min.

Creating Authentic Customer Connections in a High-Tech WorldIn The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building … Lesen Sie mehr

22,91 €

Creating Authentic Customer Connections in a High-Tech WorldIn The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building
... Lesen Sie mehr
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Sandler Enterprise Selling

Winning, Growing, and Retaining Major Accounts

von David Mattson, Brian W. Sullivan …

Erzählt von Sean Pratt …

Ungekürzt

4 Stunden 44 Min.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. The program's powerful six stages will guide you to:1. Set a baseline for success for each territory and account2. Identify opportunities with the highest probability of success3. Engage with buyers to qualify enterprise opportunities4. Craft solutions tha... … Lesen Sie mehr

Zuvor 18,36 € Jetzt 14,69 €

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. The program's powerful six stages will guide you to:1. Set a baseline for success for each territory and account2. Identify opportunities with the highest probability of success3. Engage with buyers to qualify enterprise opportunities4. Craft solutions tha...
... Lesen Sie mehr
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Crack the Code: Winning Over Doubtful Customers

"Crack the Code: Unlock customer trust with captivating audio strategies for ultimate sales success!"

von Cyrus Larkwood …

Erzählt von Nick Porter …

Ungekürzt

2 Stunden 32 Min.

Crack the Code: Winning Over Doubtful Customers⭐⭐ Simplified Insights & Explanations Included ⭐⭐Are you aiming to enhance your sales career and strengthen your understanding by effectively transforming doubt into trust?Looking for a thorough guide that equips you with all the tools necessary to boost your sales and convert skeptical customers?Your search ends here!Th... … Lesen Sie mehr

5,71 €

Crack the Code: Winning Over Doubtful Customers⭐⭐ Simplified Insights & Explanations Included ⭐⭐Are you aiming to enhance your sales career and strengthen your understanding by effectively transforming doubt into trust?Looking for a thorough guide that equips you with all the tools necessary to boost your sales and convert skeptical customers?Your search ends here!Th...
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Customer Service Revolution: A Comprehensive Approach to Building an Employee Culture Focused on Service Excellence

von Mia Gibbs …

Erzählt von Digital Voice Maxwell G …

Ungekürzt

2 Stunden 41 Min.

This audiobook is narrated by a digital voice.Are you ready to transform your customer service from good to exceptional? This book is your comprehensive guide to building a thriving company culture that prioritizes and celebrates service excellence. Inside, you'll discover a practical, step-by-step approach to revolutionizing your customer service. Learn how to define your unique service vision, … Lesen Sie mehr

4,18 €

This audiobook is narrated by a digital voice.Are you ready to transform your customer service from good to exceptional? This book is your comprehensive guide to building a thriving company culture that prioritizes and celebrates service excellence. Inside, you'll discover a practical, step-by-step approach to revolutionizing your customer service. Learn how to define your unique service vision,
... Lesen Sie mehr
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Win Hearts, Build Legacy, Make Millions: Your Guide to Grand Slam Offers

von Sachin Naha …

Erzählt von Anonymous …

Ungekürzt

2 Stunden 3 Min.

Embark on a transformative journey with "Win Hearts, Build Legacy, Make Millions: Your Guide to Grand Slam Offers," unlocking the secrets to crafting deals that deeply resonate with your audience's desires. Beyond a mere money-making guide, this book is a blueprint for constructing a lasting legacy. In this audio book author serves as your guide through a captivating exploration of the "Grand Slam … Lesen Sie mehr

7,35 €

Embark on a transformative journey with "Win Hearts, Build Legacy, Make Millions: Your Guide to Grand Slam Offers," unlocking the secrets to crafting deals that deeply resonate with your audience's desires. Beyond a mere money-making guide, this book is a blueprint for constructing a lasting legacy. In this audio book author serves as your guide through a captivating exploration of the "Grand Slam
... Lesen Sie mehr
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They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

von Marcus Sheridan …

Erzählt von Marcus Sheridan …

Ungekürzt

9 Stunden 32 Min.

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the … Lesen Sie mehr

19,28 €

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the
... Lesen Sie mehr

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AI First

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Public Relations For Dummies, 3rd Edition

Managing Difficult Customers

Forging An Ironclad Brand

The Hidden Psychology of Social Networks

Sell Without Selling Out

Customer Innovation

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A Complaint Is a Gift, 3rd Edition

Фиолетовая корова. Сделайте свой бизнес выдающимся! (краткое изложение)

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Win Hearts, Build Legacy, Make Millions: Your Guide to Grand Slam Offers

They Ask, You Answer