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Von Rob Fitzpatrick erzählte Bücher

112 von 12 Ergebnisse
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  • Write Useful Books

    A modern approach to designing and refining recommendable nonfiction

    von Rob Fitzpatrick
    The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta Lesen Sie mehr

    8,51 €

  • The Mom Test

    How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

    von Rob Fitzpatrick
    Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer Lesen Sie mehr

    15,81 €

    VORBESTELLEN

  • Hörbuch

    Mom Test, The

    How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    von Rob Fitzpatrick
    Erzählt von Rob Fitzpatrick

    Ungekürzt

    3 Stunden 50 Min.

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of Lesen Sie mehr

    13,50 €

  • Hörbuch

    The Mom Test

    How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

    von Rob Fitzpatrick

    Ungekürzt

    3 Stunden 50 Min.

    Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer Lesen Sie mehr

    18,00 €

    VORBESTELLEN

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    Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

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    A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller Lesen Sie mehr

    38,71 €

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    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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    Erzählt von Walter Dixon

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    The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step Lesen Sie mehr

    27,00 €

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    Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    Erzählt von Morgan Brown, Sean Ellis

    Ungekürzt

    10 Stunden 43 Min.

    Random House presents the unabridged, downloadable audiobook edition of Hacking Growth, written and read by Morgan Brown and Sean Ellis.'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild**'will teach you how to think like a marketer of tomorrow' -- Josh Lesen Sie mehr

    12,64 €

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    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Ungekürzt

    11 Stunden 29 Min.

    NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Lesen Sie mehr

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    This Is Marketing

    You Can't Be Seen Until You Learn to See

    von Seth Godin
    Erzählt von Seth Godin

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    7 Stunden 2 Min.

    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business Lesen Sie mehr

    15,76 €

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    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    von Ben Horowitz
    Erzählt von Kevin Kenerly

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    7 Stunden 57 Min.

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult Lesen Sie mehr

    24,60 €

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    Competing Against Luck

    The Story of Innovation and Customer Choice

    Ungekürzt

    7 Stunden 25 Min.

    The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more Lesen Sie mehr

    22,46 €

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    Sprint

    the bestselling guide to solving business problems and testing new ideas the Silicon Valley way

    Erzählt von Dan Bittner

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    6 Stunden 9 Min.

    From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The Lesen Sie mehr

    11,49 €