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The Graphic Communication Handbook

von Simon Downs …

Serien series Media Practice
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication … Lesen Sie mehr

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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication
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Hegarty on Creativity

There are No Rules

von John Hegarty …

We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful, … Lesen Sie mehr

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We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully illustrated by one of the leaders in creative thinking, 'Hegarty on Creativity' is insightful,
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The Advertising Concept Book

Think Now, Design Later

von Pete Barry …

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the … Lesen Sie mehr

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the
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Creative Strategy and the Business of Design

von Douglas Davis …

The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain … Lesen Sie mehr

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The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain
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Paper: An Elegy

von Ian Sansom …

A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance.Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world.Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change – … Lesen Sie mehr

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A witty, personal and entertaining reflection on the history and meaning of paper during the (passing) era of its universal importance.Paper serves nearly every function of our lives. It is the technology with which we have made sense of the world.Yet the age of paper is ending. Ebooks now outsell their physical counterparts. Still, there are some uses of paper that seem unlikely to change –
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Design for Information

An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

von Isabel Meirelles …

The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems … Lesen Sie mehr

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The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems
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Design Management

Managing Design Strategy, Process and Implementation

von Kathryn Best …

Serien series Required Reading Range
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to … Lesen Sie mehr

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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to
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Giovanni Pintori. The Stark Tension between Flair and Discretion.

von Massimiliano Musina …

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and … Lesen Sie mehr

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Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and
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Data Visualization for Design Thinking

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Data Visualization for Design Thinking helps you make better maps. Treating maps as applied research, you’ll be able to understand how to map sites, places, ideas, and projects, revealing the complex relationships between what you represent, your thinking, the technology you use, the culture you belong to, and your aesthetic practices. More than 100 examples illustrated with over 200 color images … Lesen Sie mehr

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The Physics of Brand

Understand the Forces Behind Brands That Matter

von Aaron Keller, Renee Marino, Dan Wallace …

Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth … Lesen Sie mehr

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Welcome to a brand-new way of thinking about branding.The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth
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The Packaging Designer's Book of Patterns

von George L. Wybenga, Lászlo Roth …

The essential packaging design resource, now with more patterns than ever!For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be … Lesen Sie mehr

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The essential packaging design resource, now with more patterns than ever!For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be
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Becoming Designers

Education and Influence

Bearbeitet von Stuart Mealing, Esther Dudley …

Design Research is an area that is both current and growing, but texts on the subjects are in short supply. This book is a response to the vitality of discussion within journals and at conferences, and it intends to place Design Research in its rightful place at the heart of studio-based education and practice.Offering a valuable context within which to understand the educational needs and … Lesen Sie mehr

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Anderen Lesern gefiel auch

Hegarty on Creativity

The Advertising Concept Book

Creative Strategy and the Business of Design

Paper: An Elegy

Design for Information

Design Management

Giovanni Pintori. The Stark Tension between Flair and Discretion.

Data Visualization for Design Thinking

The Physics of Brand

The Packaging Designer's Book of Patterns

Becoming Designers