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Lydbog

The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

af Chris Komisarjevsky ...

Fortalt af Walter Dixon ...

Uforkortet

6 timer 28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... Læs mere

224,34 kr.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... Læs mere
Lydbog

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

af Nathaniel Briggs ...

Fortalt af Nathaniel Briggs ...

Uforkortet

2 timer 16 min

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop just distributing messaging and start steering the company vision.Step confidently into the boardroom
... Læs mere
Lydbog

Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

af Eric Lefebvre ...

Fortalt af Edward Mora ...

Uforkortet

3 timer 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Læs mere

170,49 kr. eller Gratis med Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Læs mere
Lydbog

13 Secretos Olvidados del Control Mental

Cómo Usar Palabras para Influir en el Comportamiento, Dirigir Pensamientos y Redirigir Acciones. Secretos de la Psicología Oscura Revelados.

af Ronald Gill ...

Fortalt af Global Audio Productions ...

Uforkortet

4 timer 43 min

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos, ... Læs mere

119,87 kr. eller Gratis med Kobo Plus

De Nervioso a Cautivador:¡Cómo Elegir Palabras que Capturen la Atención y Revelen los Secretos para Desatar tu Influencia!Imagina esto:Entras en una sala llena de desconocidos. Un poco nervioso, ¿verdad? Pero luego comienzas a charlar con alguien para romper el hielo y ¡boom! En cuestión de minutos, están colgando de cada una de tus palabras. Ríen con tus chistes, asienten como locos,
... Læs mere
Lydbog

Personal Branding: A Manifesto on Fame and Influence

af Isaac Mashman ...

Fortalt af Isaac Mashman ...

Uforkortet

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Læs mere

31,99 kr. eller Gratis med Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Læs mere
Lydbog

Good Is the New Cool

Market Like You Give a Damn

af Afdhel Aziz, Bobby Jones ...

Fortalt af Stephen Paul Aulridge, Jr. ...

Uforkortet

6 timer 21 min

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still ... Læs mere

264,18 kr. eller Gratis med Kobo Plus

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New CoolMarketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still
... Læs mere
Lydbog

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

af John Doorley, Fraser P. Seitel ...

Fortalt af Sean Pratt ...

Uforkortet

7 timer 25 min

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at ... Læs mere

240,37 kr.

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at
... Læs mere
Lydbog

Engaged

The Neuroscience behind Creating Productive People in Successful Organizations

af Amy Brann ...

Fortalt af Esther Wane ...

Serier serie The Neuroscience of Business Series
Uforkortet

6 timer 8 min

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement. ... Læs mere

135,90 kr. eller Gratis med Kobo Plus

Neuroscience is revolutionizing our understanding of human psychology and behavior. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.
... Læs mere
Lydbog

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

af Jeremy Goldman ...

Fortalt af Joe Geoffrey ...

Uforkortet

7 timer 53 min

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple ... Læs mere

240,37 kr.

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple
... Læs mere
Lydbog

Personal Branding Mastery for Entrepreneurs

af Chris J Reed ...

Fortalt af Penny Andrews ...

Uforkortet

5 timer 23 min

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Læs mere

135,99 kr. eller Gratis med Kobo Plus

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
... Læs mere
Lydbog

Sano se oikein

af Lotta Backlund, Jussi Karjalainen ...

Fortalt af Lotta Backlund ...

Uforkortet

7 timer 12 min

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen ... Læs mere

147,27 kr.

Hauskin ja hyödyllisin viestintäopas, jonka olet koskaan saanut käsiisi.Tämä kirja tarjoaa henkilökohtaisen viestintäkonsultin, tehokkaita valmiita viestejä ja työkaluja viestinnälliseen ajatteluun, oli kyseessä sitten tinder-viesti, julkinen esiintyminen tai erokeskustelun aloittaminen.Oikea-aikaisella ja oikeanlaisella viestinnällä voi yritysmaailmassa ja politiikassa säästyä miljoonien eurojen
... Læs mere
Lydbog

Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

af Regina Luttrell ...

Uforkortet

7 timer

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most ... Læs mere

216,48 kr.

FORUDBESTIL

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration become strategy and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something most
... Læs mere
Lydbog

Networking Advantage, The

Building Powerful Connections to Grow Your Career or Business

af Ahmed Musa ...

Fortalt af Digital Voice Archie G ...

Uforkortet

2 timer 25 min

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the ... Læs mere

64,14 kr. eller Gratis med Kobo Plus

This audiobook is narrated by a digital voice.Let me be blunt: your talent isn’t enough.You could be the smartest, most skilled, hardest-working SOB on the planet…But if no one knows you? You’re invisible. Broke. Forgotten.The Networking Advantage rips the mask off the old-school “schmooze and lose” game and hands you the real playbook for building powerful, profitable connections that move the
... Læs mere
Lydbog

Painavaa puhetta

af Ripsa Koskinen-Papunen, Heikki Laakso, Marjaana Virta ...

Fortalt af Ripsa Koskinen-Papunen ...

Uforkortet

7 timer 18 min

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa ... Læs mere

182,75 kr.

Opi helppo tapa rakentaa vaikuttava esitys.Painavaa puhetta opettaa helpon ja toimivaksi todistetun metodin, jonka avulla kuka tahansa voi rakentaa kuulijoita puhuttelevan esityksen ja saada viestinsä paremmin perille.Kirjassa myös tunnetut suomalaiset kertovat, miten he tekevät esityksistään ja puheenvuoroistaan mieleenpainuvia ja vaikuttavia.Aivan liian usein tuhlaamme omaa ja muiden aikaa
... Læs mere
Lydbog

Invention in PR

af Adam Ritchie ...

Fortalt af Adam Ritchie ...

Uforkortet

2 timer 45 min

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It ... Læs mere

128,20 kr.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It
... Læs mere
Lydbog

Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

af Trevor Young ...

Fortalt af Trevor Young ...

Uforkortet

8 timer 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Læs mere

160,27 kr. eller Gratis med Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Læs mere
Lydbog

From Manila to Wall Street

An Immigrant's Journey With America's First Black Tycoon

af Butch Meily ...

Fortalt af Butch Meily, Becky Parker ...

Uforkortet

9 timer 47 min

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach ... Læs mere

108,24 kr. eller Gratis med Kobo Plus

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis’s life at age 50. Lewis struggled to reach
... Læs mere
Lydbog

Trust Signals

af Scott Baradell ...

Fortalt af Jay Aaseng ...

Uforkortet

6 timer 10 min

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the ... Læs mere

136,24 kr. eller Gratis med Kobo Plus

What is a trust signal?Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?The author, in turn, tries to prove their trustworthiness in a number of ways:An accomplished and relevant biographyGlowing praise from well-known people on the
... Læs mere
Lydbog

La magia de la persuasión

af Pamela Jean Zetina ...

Fortalt af Pamela Jean Zetina, Karla Hernández, Rubén Hernández ...

Uforkortet

9 timer 45 min

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de ... Læs mere

140,02 kr.

¿Deseas conquistar la voluntad de otros y convertirlos en tus aliados?¿Te atreves a conocer aquello que activa el interés y la confianza de la gente?¿Estás listo para retomar el control sobre el impacto que tienes en los demás?Estás a punto de descubrir sorprendentes revelaciones de lenguaje no verbal, comunicación asertiva e inteligencia emocional que te ayudarán a comunicar lo importante de
... Læs mere
Lydbog

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

af Bernd H. Schmitt ...

Fortalt af Walter Dixon ...

Uforkortet

6 timer 40 min

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your ... Læs mere

280,46 kr.

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESSEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your
... Læs mere
Lydbog

Smart Talk

af Melissa Vela-Williamson APR CDP ...

Fortalt af Melissa Vela-Williamson APR CDP ...

Uforkortet

5 timer 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Læs mere

136,24 kr. eller Gratis med Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Læs mere
Lydbog

Making Waves

PR strategies to transform your maritime business

af Ben Pinnington ...

Fortalt af Ben Pinnington ...

Uforkortet

8 timer 56 min

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your ... Læs mere

115,00 kr. eller Gratis med Kobo Plus

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the power of PR to build your
... Læs mere
Lydbog

Crystallizing Public Opinion

Complete and Original Edition

af Edward Bernays ...

Fortalt af Mitch Horowitz ...

Uforkortet

5 timer 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Læs mere

120,19 kr.

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Læs mere
Lydbog

Crisis Averted

PR Strategies to Protect Your Reputation and the Bottom Line

af Evan Nierman ...

Fortalt af Evan Nierman ...

Uforkortet

4 timer 6 min

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis ... Læs mere

104,15 kr. eller Gratis med Kobo Plus

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis
... Læs mere

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PR Lydbøger

The Power of Reputation

Public Relations Executive: How to Lead Strategic Communications, Build Powerful Media Relationships, and Protect Brand Reputation at the Highest Level

Persuasion

13 Secretos Olvidados del Control Mental

Personal Branding: A Manifesto on Fame and Influence

Good Is the New Cool

Rethinking Reputation

Engaged

Going Social

Personal Branding Mastery for Entrepreneurs

Sano se oikein

Rage and Hope

Networking Advantage, The

Painavaa puhetta

Invention in PR

Content Marketing for PR

From Manila to Wall Street

Trust Signals

La magia de la persuasión

Happy Customers Everywhere

Smart Talk

Making Waves

Crystallizing Public Opinion

Crisis Averted