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Forbrugeradfærd Lydbøger

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  • Lydbog

    Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    af Kate Raworth ...
    Fortalt af Kate Raworth ...

    Uforkortet

    10 timer 49 min

    Brought to you by Penguin.Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all ... Læs mere

    94,71 kr.

  • Lydbog

    Reimagining Capitalism

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    Fortalt af Lucinda Clare ...

    Uforkortet

    10 timer 39 min

    Brought to you by Penguin.Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value.Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one ... Læs mere

    111,93 kr.

  • Lydbog

    The Challenger Sale

    How To Take Control of the Customer Conversation

    Uforkortet

    5 timer 43 min

    Brought to you by Penguin.THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their ... Læs mere

    111,93 kr.

  • Lydbog

    The Algebra of Happiness

    The pursuit of success, love and what it all means

    Fortalt af Scott Galloway ...

    Uforkortet

    3 timer 35 min

    Penguin presents the audiobook edition of The Algebra of Happiness, written and read by Scott Galloway.From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life.- How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take to make a long-term relationship succeed?- ... Læs mere

    77,49 kr.

  • Lydbog

    Tools and Weapons

    The Promise and the Peril of the Digital Age

    Uforkortet

    11 timer 11 min

    With a foreword from Bill GatesFrom Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.__________Microsoft President Brad Smith operates by a simple core belief: when your technology changes the world, you bear a responsibility to help address ... Læs mere

    200,36 kr.

  • Lydbog

    Chinese tourists - what do they want?

    Facts, ideas and successful examples

    Fortalt af Richard Kemp ...

    Uforkortet

    10 timer 54 min

    The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group ... Læs mere

    125,00 kr.

  • Lydbog

    Giv din teenager gode pengevaner

    Fortalt af Katrine Bach ...

    Uforkortet

    3 timer 41 min

    Er du usikker på, hvordan du skal tale med din teenager om penge og forbrug, og hvilke regler du skal sætte?I denne bog giver børne- og pengeekspert Anne Juel Jørgensen konkrete råd til, hvordan du som forælder kan hjælpe din teenager med at opbygge gode pengevaner.Hun fortæller om alle de muligheder og udfordringer der er, når man som ung skal håndtere økonomi og forbrug. Om lommepengemodeller, ... Læs mere

    179,99 kr.

  • Lydbog

    Tilt

    Shifting Your Strategy from Products to Customers

    af Niraj Dawar ...
    Fortalt af Walter Dixon ...

    Uforkortet

    6 timer 1 min

    Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, ... Læs mere

    224,34 kr.

  • Lydbog

    Anthro-Vision

    How Anthropology Can Explain Business and Life

    af Gillian Tett ...
    Fortalt af Imogen Church ...

    Uforkortet

    10 timer 41 min

    Brought to you by Penguin.From the bestselling author of Fool's GoldTo understand business, you need to think like an anthropologist.Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO?If so, then you might need a lesson in business anthropology. For a century, ... Læs mere

    111,93 kr.

  • Lydbog

    Consumed

    The need for collective change; colonialism, climate change & consumerism

    af Aja Barber ...
    Fortalt af Aja Barber ...

    Uforkortet

    8 timer 17 min

    Aja Barber wants change.In the 'learning' first half of the book, she will expose you to the endemic injustices in our consumer industries and the uncomfortable history of the textile industry; one which brokered slavery, racism and today's wealth inequality. And how these oppressive systems have bled into the fashion industry and its lack of diversity and equality. She will also reveal how we ... Læs mere

    200,36 kr.

  • Lydbog

    More From Less

    How We Learned to Create More Without Using More

    af Andrew McAfee ...
    Fortalt af Andrew McAfee ...

    Uforkortet

    7 timer 57 min

    **From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “**full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, ... Læs mere

    160,27 kr.

  • Lydbog

    Winning Tomorrow's Customer

    How to Build Customer Experience as a Competitive Advantage

    Uforkortet

    2 timer 53 min

    Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they ... Læs mere

    95,41 kr. eller Gratis med Kobo Plus

  • Lydbog

    Today Is The Day

    af OBOM A. BOWEN ...
    Fortalt af Mark Bramhall ...

    Uforkortet

    4 timer 53 min

    The foundation of all human action is human thought. Our thought process forms the foundation on which we build every facet of our lives. Therefore, it is important for each of us to understand how our minds work – how we got the habits and attitudes, the beliefs that may stand in the way of releasing our vast inner potential and leading fulfilling and purposeful lives. Our beliefs and ... Læs mere

    170,11 kr. eller Gratis med Kobo Plus

  • Lydbog

    Rahan anatomia

    Fortalt af Juhani Rajalin ...

    Uforkortet

    10 timer 54 min

    Mistä puhumme kun puhumme rahasta?Rahasta – siis elämästä ja kuolemasta.Raha on muuttunut abstraktiksi, mutta sen merkitys arjessa ja maailmanmenossa on entistä konkreettisempi. Kolikot ja setelit katoavat katukuvasta, ja kaupankäynti on muuttunut digitaaliseksi, puhumattakaan arvopaperijohdannaisista tai kryptoista. Mikään ei enää kilise tai kahise, mutta samalla on käytännössä mahdotonta elää ... Læs mere

    147,77 kr.

  • Lydbog

    Pahan päivän varalle

    Uforkortet

    4 timer 18 min

    Kotivara on enemmän kuin ruokaaPahan päivän varalle on syytä olla säilykkeitä, vettä ja paristoradio, mutta yhtä tärkeää on tuntea naapurinsa.Arkea voivat hankaloittaa niin suuret, globaalit tapahtumat kuin myrskyt tai vesijärjestelmän ongelmatkin. Poikkeustilanteissa tärkeää on yhteiskunnan huoltovarmuus, ja oma merkittävä roolinsa on myös kansalaisten toiminnalla ja kotivaralla. Pahan päivän ... Læs mere

    148,43 kr.

  • Lydbog

    Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    Uforkortet

    10 timer 43 min

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Læs mere

    160,35 kr.

  • Lydbog

    Drunk Tank Pink

    And Other Unexpected Forces that Shape How We Think, Feel, and Behave

    af Adam Alter ...
    Fortalt af Tristan Morris ...

    Uforkortet

    7 timer 18 min

    An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our controlWhy are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway ... Læs mere

    160,35 kr.

  • Lydbog

    The JOLT Effect

    How High Performers Overcome Customer Indecision

    Uforkortet

    5 timer 47 min

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

    140,31 kr.

  • Lydbog

    I Live in the Future & Here's How It Works

    Why Your World, Work, and Brain Are Being Creatively Disrupted

    af Nick Bilton ...
    Fortalt af Mike Chamberlain ...

    Uforkortet

    8 timer

    Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Læs mere

    140,31 kr.

  • Lydbog

    Brandwashed

    Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

    Fortalt af Dan Woren ...

    Uforkortet

    10 timer 40 min

    From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... Læs mere

    160,35 kr.

  • Lydbog

    Sell Anything to Anyone with Confidence

    The Secret Psychology Behind Persuasive Sales

    af Silas Mary ...
    Fortalt af Digital Voice Archie G ...

    Uforkortet

    2 timer 48 min

    This audiobook is narrated by a digital voice.Want to close more deals, boost your income, and sell with total confidence? Sell Anything to Anyone with Confidence is your ultimate guide to mastering the psychology of persuasion, overcoming objections, and making sales feel effortless—no matter what you’re selling. Whether you’re an entrepreneur, business owner, or sales professional, this book ... Læs mere

    64,14 kr. eller Gratis med Kobo Plus

  • Lydbog

    Reengineering Retail

    af Doug Stephens ...
    Fortalt af Doug Stephens ...

    Uforkortet

    7 timer 31 min

    Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Læs mere

    170,36 kr. eller Gratis med Kobo Plus

  • Lydbog

    The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    Fortalt af Liza Seneca ...

    Uforkortet

    21 timer 27 min

    Bloomsbury presents The Big Myth by Naomi Oreskes and Erik M. Conway, read by Liza Seneca.“An immense scholarly feat.”—New Yorker * “[A] scorching indictment of free market fundamentalism . . . and how we can change, before it’s too late.”—EsquireThe bestselling authors of Merchants of Doubt offer a profound, startling history of one of America’s most tenacious—an... ... Læs mere

    280,62 kr.

  • Lydbog

    Spend Smarter Without Spending Less

    A Seven-Step Guide to the Hidden Psychology of Money, Everyday Choices, and Why Your Wallet Says Yes Before Your Brain Does

    af Anna Rilkoff ...
    Fortalt af Digital Voice Adam E ...

    Uforkortet

    20 min

    This audiobook is narrated by a digital voice.Why do smart people keep spending in ways they later regret?Not because they are careless. Not because they lack discipline. And not because they do not understand money.They spend for human reasons.Spend Smarter Without Spending Less explores the hidden psychology behind everyday financial choices and shows why spending is often driven by emotion, ... Læs mere

    40,09 kr. eller Gratis med Kobo Plus