先有準則，再談創意。掌握實用、易讀以及視覺美感的「Editorial Design編輯設計學」全方位指南。「Editorial」原指「社論」，亦即在特定時間，對特定議題所發表的意見。編輯設計的最初任務，是要為值得訴說的故事進行全面策劃，並藉由出版刊物分享觀念、興趣或甚至品牌情報。編輯設計如今已不再局限於紙本頁面，而更常跨足到行動載具上。然而，無論是哪個時代的設計師，都肯定同意這門學問最重要的能力在於卓越的溝通技巧，與說故事的熱情。確實傳達訊息是平面設計師永恆的課題，各式刊物如報紙、雜誌中的資訊分類更是一門精緻學問。本書由英國設計類教科書權威Laurence King出版社策劃、倫敦聖馬丁學院教授與藝術設計類書籍專職作家共同撰編課程內容，以當今主流的閱讀形式如電子雜誌、電子書、各式印刷出版品及刊物為基礎，為讀者規格化「新聞報刊類」平面設計的共通原則，並以大量優秀範例輔助說明，一本讀通這門複雜學程。除了必須熟悉字型、視覺效果等平面設計的範疇之外，「新聞報刊類」的平面設計師（也就是所謂的編輯設計師）還需要具備能分析資料與讀者行為，並...

Editorial Design presents designers with everything they need to know to create their own layouts, connecting editorial design history with current practice to enlighten and inspire the beginner as well as the more experienced designer.The third edition has been updated to reflect the latest developments in visual journalism, with over one hundred new images showcasing the very best in contemporary editorial design. New chapters have been added dedicated to independent mag...

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets.Generously illustrated, including case studies, practical exercises and tips, examples of best practice and profiles of individual designers including Mark Porter, Scott Dadich and Janet Froelich, the book explains the fundamentals of editoria...