Whether you’re in the trenches or the boardroom, you’re going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them?Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time ...

Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention. That will cost you time and money, and perhaps worse, do little or nothing to solve the root problem.Dealing with Difficult Customers will show you:How to stop using gimmicks and tri...