From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for ...

Burn the Playbook is a wake-up call for anyone who’s tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.From Joe Pulizzi—founder of Content Marketing Institute and author of Content Inc.—this is his most important book yet, written first for his kids and now for you. It’s a blueprint for creators and professionals who are done followin...

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows y...

Os autoproclamados especialistas em negócios se apegam ao mantra de que o desenvolvimento de produtos é o ponto de partida de toda empresa de sucesso: crie um produto, conquiste uma base de clientes, venda seu produto. Fácil. Por que, então, a grande maioria dos negócios fracassa antes de decolar? O empreendedor de sucesso e profissional do marketing de conteúdo Joe Pulizzi nunca deu ouvidos aos chamados especialistas – e seus negócios renderam milhões. Nesta edição completamente atualizad...

Burn the Playbook is a wake-up call for anyone who's tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.From Joe Pulizzi-founder of Content Marketing Institute and author of Content Inc.-this is his most important book yet, written first for his kids and now for you. It's a blueprint for creators and professionals who are done followin...

Desenvolva inicialmente o seu público, EM SEGUIDA, crie o seu produto. Esta é uma abordagem empreendedora simples, porém profundamente bem-sucedida de uma das mentes empresariais mais criativas atualmente. Um dos pioneiros do marketing de conteúdo, Joe Pulizzi descobriu a fórmula sobre o poder do conteúdo em um mundo em que os profissionais de marketing ainda se apegam aos modelos tradicionais que não funcionam mais. Em Conteúdo S.A., ele divide o processo de startups em seis etapas, simpl...

Burn the Playbook is a wake-up call for anyone who’s tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.From Joe Pulizzi—founder of Content Marketing Institute and author of Content Inc.—this is his most important book yet, written first for his kids and now for you. It’s a blueprint for creators and professionals who are done following someone else’s script and...

When Will Pollitt returns home for his father’s funeral, he discovers a string of similar deaths — and his family’s connection to a shocking conspiracy.“A roller-coaster ride from beginning to end.” – New York Times bestselling author Jay Baer“A top-shelf crime thriller.” – BestThrillers.com“I didn’t want to stop.” – Mystery Suspense ReviewsGambling tore my marriage and family apart. All I have left is my marketing...

Will Pollitt is broke. His marriage is over. His business is failing. And now his father and neighbors are turning up dead. WTF!“A top-shelf crime thriller.” – BestThrillers.com“I didn’t want to stop.” – Mystery Suspense ReviewsGambling tore my marriage and family apart. All I have left is my marketing agency and my friend and business partner Robbie. He drinks too much.If we don’t win this deal, a whole lotta bad is going t...

When Will Pollitt returns home for his father’s funeral, he discovers a string of similar deaths — and his family’s connection to a shocking conspiracy.“A roller-coaster ride from beginning to end.” – New York Times bestselling author Jay Baer“A top-shelf crime thriller.” – BestThrillers.com“I didn’t want to stop.” – Mystery Suspense ReviewsGambling tore my marriage and family apart. All I have left is my marketing a...

Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing dep...

Connect to customers with compelling content!The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives.It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.“Pu...