This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.This book is at least two things: part case study and part how-to guide.It’s ...

Does success in school protect teenagers from drug use? Does drug use impair scholastic success? This book tackles a key issue in adolescent development and health - the education-drug use connection. The authors examine the links and likely causal connections between educational experiences, delinquent behavior, and adolescent use of tobacco, alco

At the beginning of June 1961, the tensions of the Cold War were supposed to abate as both sides sought a resolution. The two most important men in the world, John F. Kennedy and Nikita Khrushchev, met for a summit in Vienna. Yet the high hopes were disappointed. Within months the Cold War had become very hot: Khrushchev built the Berlin Wall and a year later he sent missiles to Cuba to threaten the United States directly.Despite the fact that the Vienna Summit yielded barely any t...

South and Southeast Asia continue to be extremely critical regions, deeply intertwined and bound in many ways by centuries of intersecting histories. As the recent experiences of rapid and transformative political and economic changes in several countries in these two regions illustrate, these changes have significant bearing on and are simultaneously affected by the legacy and continued dynamic of dominant-minority group relations. To be sure, while the dynamics of dominant-minority relat...

Many scholars have endured the struggle against rising anti-Israel sentiments on college and university campuses worldwide. This volume of personal essays documents and analyzes the deleterious impact of the Boycott, Divestment, and Sanctions (BDS) movement on the most cherished Western institutions. These essays illustrate how anti-Israelism corrodes the academy and its treasured ideals of free speech, civility, respectful discourse, and open research. Nearly every chapter attests to the ...

Beyond the Numbers presents a thought-provoking series of essays by leading authorities on issues of population and consumption. The essays both define the poles of debate and explore common ground beyond the polarized rhetoric.Specific chapters consider each of the broad topics addressed at the International Conference on Population and Development held in September 1994 in Cairo, Egypt. The essays are supplemented by sidebars and short articles featuring more-impassioned...

Worlds Apart: Acting and Writing in Academic and Workplace Contexts offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site comparative study of writing in different university courses and matched workplaces, this volume presents new perspectives on how writing functions within the activities of various disciplines: law and public administration courses and government institutions; management courses and fin...

The swashbuckling exploits of Edwardian occultist and adventurer Lord Zimbabwe, written by and starring Nick Romero and Dan FreedmanLaugh out loud at this 2000s sitcom featuring the outrageous time travelling Edwardian Lord Zimbabwe (Nick Romero), and his friend the German inventor Doctor Lilac (Dan Freedman). This pacy comedy has the travelling duo racing across space and time solving mysteries and thwarting evil enemies with the ...

Since The Mid-1980s The Notion Of "Genre" Has Been Dramatically Redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.; Recent work in genre studies has drawn upon ideas and developments from a wide range of intellectual disciplines including 20th-century rhetoric, literary theory, sociology and philosophy of science, critical discourse analysis, education and cult...

As the NATO Alliance enters its seventh decade, it finds itself involved in an array of military missions ranging from Afghanistan to Kosovo to Sudan. It also stands at the center of a host of regional and global partnerships. Yet, NATO has still to articulate a grand strategic vision designed to determine how, when, and where its capabilities should be used, the values underpinning its new missions, and its relationship to other international actors such as the European Union and the Unit...