Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home. They began making natural product by hand in their kitchen and taking it to Farmers Markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally.Their story, told in Scott’s raw ‘no bullshit, get real’ voice, this is the book you need to launch your business and break free.