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Anbefalet til dig

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

af Morten Münster, Helle Harder ...

Serier Bog 1 - Jytte-serien
Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

123,20 kr.

Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.
... Læs mere
Doughnut Economics

The must-read book that redefines economics for a world in crisis

af Kate Raworth ...

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Læs mere

103,24 kr.

Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see
... Læs mere
Enshittification

Why Everything Suddenly Got Worse and What To Do About It

af Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Læs mere

102,24 kr.

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
... Læs mere
Influence, New and Expanded

The Psychology of Persuasion

af Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Læs mere

195,71 kr.

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Læs mere
Indistractable

How to Control Your Attention and Choose Your Life

af Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Læs mere

96,29 kr.

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
... Læs mere
Nudge

The Final Edition

af Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Læs mere

111,85 kr.

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
... Læs mere
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

af Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Læs mere

Gratis

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Læs mere
Hooked: How to Build Habit-Forming Products

Supplmental Workbook

af Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

Gratis

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
... Læs mere
Hooked

How to Build Habit-Forming Products

af Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

111,85 kr.

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
... Læs mere
The Wisdom of Crowds

af James Surowiecki ...

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Læs mere

114,74 kr.

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as
... Læs mere
The Undoing Project

A Friendship that Changed the World

af Michael Lewis ...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Læs mere

86,02 kr.

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But
... Læs mere
Product-Led Growth

How to Build a Product That Sells Itself

af Bush Wes ...

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard
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The Paradox of Choice

Why More Is Less, Revised Edition

af Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Læs mere

93,73 kr.

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Læs mere
The JOLT Effect

How High Performers Overcome Customer Indecision

af Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

Før 130,11 kr. Nu 107,11 kr.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Læs mere
Estuve aquí y me acordé de nosotros

Una historia sobre turismo, trabajo y clase

af Anna Pacheco ...

Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El ... Læs mere

77,41 kr.

Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El
... Læs mere
Public Sphere and Experience

Analysis of the Bourgeois and Proletarian Public Sphere

af Alexander Kluge, Oskar Negt ...

Serier serie Radical Thinkers
The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces spread over diverse collectivities? In Kluge and Negt's groundbreaking book they examine the material conditions of experience in an arena that ... Læs mere

102,24 kr. eller Gratis med Kobo Plus

The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces spread over diverse collectivities? In Kluge and Negt's groundbreaking book they examine the material conditions of experience in an arena that
... Læs mere
For the Culture

The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

af Marcus Collins ...

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an ... Læs mere

129,05 kr.

**From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an
... Læs mere
Cheap

The High Cost of Discount Culture

af Ellen Ruppel Shell ...

A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Læs mere

42,41 kr.

A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force
... Læs mere
Consumer Culture Theory

Redigeret af Eric Arnould, David Crockett, Craig J Thompson, Michelle F. Weinberger ...

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.This ... Læs mere

653,46 kr.

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.This
... Læs mere
Decoded

The Science Behind Why We Buy

af Phil Barden ...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Læs mere

149,86 kr.

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically
... Læs mere
The Day the World Stops Shopping

How ending consumerism gives us a better life and a greener world

af J. B. MacKinnon ...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what ... Læs mere

111,85 kr.

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what
... Læs mere
Anthro-Vision

How Anthropology Can Explain Business and Life

af Gillian Tett ...

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy, sell, work and think.From supermarkets to factories, trading floors to tech firms, their m... ... Læs mere

103,24 kr.

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy, sell, work and think.From supermarkets to factories, trading floors to tech firms, their m...
... Læs mere
Everybody Lies

What the Internet Can Tell Us About Who We Really Are

af Seth Stephens-Davidowitz ...

THE NEW YORK TIMES BESTSELLERAN ECONOMIST BOOK OF THE YEARA NEW STATESMAN BOOK OF THE YEAR'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker'A whirlwind tour of the modern human psyche' EconomistEverybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searc... ... Læs mere

117,70 kr.

THE NEW YORK TIMES BESTSELLERAN ECONOMIST BOOK OF THE YEARA NEW STATESMAN BOOK OF THE YEAR'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker'A whirlwind tour of the modern human psyche' EconomistEverybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searc...
... Læs mere
Hungry City

How Food Shapes Our Lives

af Carolyn Steel ...

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates.Hungry City examines the way in which ... Læs mere

86,02 kr.

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates.Hungry City examines the way in which
... Læs mere

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Forbrugeradfærd e-bøger

Jytte fra Marketing er desværre gået for i dag

Doughnut Economics

Enshittification

Influence, New and Expanded

Indistractable

Nudge

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Hooked: How to Build Habit-Forming Products

Hooked

The Wisdom of Crowds

The Undoing Project

Product-Led Growth

The Paradox of Choice

The JOLT Effect

Estuve aquí y me acordé de nosotros

Public Sphere and Experience

For the Culture

Cheap

Consumer Culture Theory

Decoded

The Day the World Stops Shopping

Anthro-Vision

Everybody Lies

Hungry City