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Forbrugeradfærd e-bøger

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  • Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    af Morten Münster, Helle Harder ...
    Serier Bog 1 - Jytte-serien
    Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

    123,20 kr.

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    af Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Læs mere

    102,91 kr.

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    af Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Læs mere

    101,99 kr.

  • Influence, New and Expanded

    The Psychology of Persuasion

    af Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Læs mere

    191,87 kr.

  • Indistractable

    How to Control Your Attention and Choose Your Life

    af Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Læs mere

    94,40 kr.

  • Nudge

    The Final Edition

    af Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Læs mere

    111,50 kr.

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    af Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Læs mere

    Gratis

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    af Nir Eyal, with Ryan Hoover ...
    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

    Gratis

  • Hooked

    How to Build Habit-Forming Products

    af Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

    111,50 kr.

  • The Undoing Project

    A Friendship that Changed the World

    af Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Læs mere

    85,75 kr.

  • Estuve aquí y me acordé de nosotros

    Una historia sobre turismo, trabajo y clase

    af Anna Pacheco ...
    Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El ... Læs mere

    77,16 kr.

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    af Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

    127,49 kr.

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    af Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Læs mere

    91,89 kr.

  • Product-Led Growth

    How to Build a Product That Sells Itself

    af Bush Wes ...
    “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Læs mere

    78,52 kr. eller Gratis med Kobo Plus

  • The Wisdom of Crowds

    af James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Læs mere

    87,11 kr.

  • Aesthetic Intelligence

    How to Boost It and Use It in Business and Beyond

    af Pauline Brown ...
    Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Læs mere

    177,01 kr.

  • Det grønne pengetræ

    Sådan scorer vi kassen på klimakrisen

    af Magnus Barsøe ...
    Vi ved det godt: Klimakrisen er tidens største politiske, sociale og økonomiske problem. Vores afhængighed af fossile brændsler risikerer reelt at blive menneskehedens endeligt. Vi skylder fremtidige generationer at sætte alt ind for at reducere udledningen af drivhusgasser. Lige nu.Men glem alt dette et øjeblik. Det grønne pengetræ er hverken en appel til din dårlige samvittighed eller dit varme ... Læs mere

    170,50 kr.

  • Anthro-Vision

    How Anthropology Can Explain Business and Life

    af Gillian Tett ...
    The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy, sell, work and think.From supermarkets to factories, trading floors to tech firms, their m... ... Læs mere

    102,91 kr.

  • Inbound Marketing Book

    af Tom Poland ...
    Tom Poland's latest book, Inbound Marketing Book, is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.Poland is a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people ... Læs mere

    62,82 kr. eller Gratis med Kobo Plus

  • Subscribed

    Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

    af Tien Tzuo, Gabe Weisert ...
    SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you ... Læs mere

    128,66 kr.

  • For the Culture

    The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

    af Marcus Collins ...
    **From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid'** – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an ... Læs mere

    128,64 kr.

  • Cheap

    The High Cost of Discount Culture

    af Ellen Ruppel Shell ...
    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Læs mere

    41,58 kr.

  • Public Sphere and Experience

    Analysis of the Bourgeois and Proletarian Public Sphere

    af Alexander Kluge, Oskar Negt ...
    Serier serie Radical Thinkers
    The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces spread over diverse collectivities? In Kluge and Negt's groundbreaking book they examine the material conditions of experience in an arena that ... Læs mere

    101,99 kr. eller Gratis med Kobo Plus

  • Decoded

    The Science Behind Why We Buy

    af Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Læs mere

    146,99 kr.