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Anbefalet til dig

Jytte fra Marketing er desværre gået for i dag

Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

af Morten Münster, Helle Harder ...

Serier Bog 1 - Jytte-serien
Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

123,20 kr.

Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.
... Læs mere
Doughnut Economics

The must-read book that redefines economics for a world in crisis

af Kate Raworth ...

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Læs mere

103,24 kr.

**Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can
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Enshittification

Why Everything Suddenly Got Worse and What To Do About It

af Cory Doctorow ...

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Læs mere

102,24 kr.

*** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the
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Influence, New and Expanded

The Psychology of Persuasion

af Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Læs mere

195,71 kr.

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Læs mere
Indistractable

How to Control Your Attention and Choose Your Life

af Nir Eyal ...

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Læs mere

96,29 kr.

*As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book
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Nudge

The Final Edition

af Richard H. Thaler, Cass R Sunstein ...

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Læs mere

111,85 kr.

The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important
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Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

af Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Læs mere

Gratis

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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Hooked: How to Build Habit-Forming Products

Supplmental Workbook

af Nir Eyal, with Ryan Hoover ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

Gratis

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"
... Læs mere
Hooked

How to Build Habit-Forming Products

af Nir Eyal ...

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

111,85 kr.

THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the
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The Undoing Project

A Friendship that Changed the World

af Michael Lewis ...

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Læs mere

86,02 kr.

THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But
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The JOLT Effect

How High Performers Overcome Customer Indecision

af Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

130,11 kr.

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
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The Wisdom of Crowds

af James Surowiecki ...

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Læs mere

114,74 kr.

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as
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The Paradox of Choice

Why More Is Less, Revised Edition

af Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Læs mere

93,73 kr.

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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Estuve aquí y me acordé de nosotros

Una historia sobre turismo, trabajo y clase

af Anna Pacheco ...

Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El ... Læs mere

77,41 kr.

Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El
... Læs mere
Product-Led Growth

How to Build a Product That Sells Itself

af Bush Wes ...

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard
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Subscription Marketing

af Anne Janzer ...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Læs mere

64,08 kr.

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking
... Læs mere
The Day the World Stops Shopping

How ending consumerism gives us a better life and a greener world

af J. B. MacKinnon ...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what ... Læs mere

111,85 kr.

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before, yet the scale of our consumption remains the biggest factor in the ruination of the world.But what
... Læs mere
Hungry City

How Food Shapes Our Lives

af Carolyn Steel ...

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates.Hungry City examines the way in which ... Læs mere

86,02 kr.

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’.The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious of the process and we rarely stop to wonder how food reaches our plates.Hungry City examines the way in which
... Læs mere
Consumer Culture Theory

Redigeret af Eric Arnould, David Crockett, Craig J Thompson, Michelle F. Weinberger ...

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.This ... Læs mere

653,46 kr.

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.This
... Læs mere
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

af Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Læs mere

180,56 kr.

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... Læs mere
Inbound Marketing Book

af Tom Poland ...

Tom Poland's latest book, Inbound Marketing Book, is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.Poland is a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people ... Læs mere

64,08 kr. eller Gratis med Kobo Plus

Tom Poland's latest book, Inbound Marketing Book, is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.Poland is a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people
... Læs mere
Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

af Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Læs mere

164,04 kr.

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
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Escaping Paternalism

Rationality, Behavioral Economics, and Public Policy

af Mario J. Rizzo, Glen Whitman ...

Serier serie Cambridge Studies in Economics, Choice, and Society
The burgeoning field of behavioral economics has produced a new set of justifications for paternalism. This book challenges behavioral paternalism on multiple levels, from the abstract and conceptual to the pragmatic and applied. Behavioral paternalism relies on a needlessly restrictive definition of rational behavior. It neglects nonstandard preferences, experimentation, and self-discovery. It ... Læs mere

424,94 kr.

The burgeoning field of behavioral economics has produced a new set of justifications for paternalism. This book challenges behavioral paternalism on multiple levels, from the abstract and conceptual to the pragmatic and applied. Behavioral paternalism relies on a needlessly restrictive definition of rational behavior. It neglects nonstandard preferences, experimentation, and self-discovery. It
... Læs mere
Beloved Brands

Playbook for how to create a brand your consumers will love

af Graham Robertson ...

"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able ... Læs mere

174,98 kr.

"Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able
... Læs mere

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Forbrugeradfærd e-bøger

Jytte fra Marketing er desværre gået for i dag

Doughnut Economics

Enshittification

Influence, New and Expanded

Indistractable

Nudge

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Hooked: How to Build Habit-Forming Products

Hooked

The Undoing Project

The JOLT Effect

The Wisdom of Crowds

The Paradox of Choice

Estuve aquí y me acordé de nosotros

Product-Led Growth

Subscription Marketing

The Day the World Stops Shopping

Hungry City

Consumer Culture Theory

Aesthetic Intelligence

Inbound Marketing Book

Alchemy

Escaping Paternalism

Beloved Brands