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Forbrugeradfærd e-bøger

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  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    af Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Læs mere

    82,61 kr.

  • Jytte fra Marketing er desværre gået for i dag

    Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden

    af Morten Münster, Helle Harder ...
    Serier Bog 1 - Jytte-serien
    Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler. ... Læs mere

    117,11 kr.

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    af Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Læs mere

    102,91 kr.

  • Indistractable

    How to Control Your Attention and Choose Your Life

    af Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Læs mere

    94,40 kr.

  • Influence, New and Expanded

    The Psychology of Persuasion

    af Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Læs mere

    191,87 kr.

  • Nudge

    The Final Edition

    af Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Læs mere

    94,86 kr.

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    af Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Læs mere

    Gratis

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    af Nir Eyal, with Ryan Hoover ...
    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Læs mere

    Gratis

  • Hooked

    How to Build Habit-Forming Products

    af Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

    111,50 kr.

  • The Undoing Project

    A Friendship that Changed the World

    af Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Læs mere

    85,75 kr.

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    af Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Læs mere

    91,89 kr.

  • The Wisdom of Crowds

    af James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Læs mere

    87,36 kr.

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    af Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

    127,99 kr.

  • Product-Led Growth

    How to Build a Product That Sells Itself

    af Bush Wes ...
    “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” -Nir Eyal, Author of “Hooked” and “Indistractible”“As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners.” -Omar Zenhom, CEO, WebinarNinja“Why did I just blow $300K promoting a whitepaper?”That’s the hard ... Læs mere

    78,52 kr. eller Gratis med Kobo Plus

  • Estuve aquí y me acordé de nosotros

    Una historia sobre turismo, trabajo y clase

    af Anna Pacheco ...
    Una brillante radiografía de las dinámicas laborales en el sector del turismo.El turismo ha cambiado la faz de muchas ciudades. Quizá fue motor económico, pero ha generado efectos indeseados y es hoy claramente insostenible. Este libro explora la contradicción entre el lujo que los hoteles de alta gama venden a sus clientes y la realidad social, económica y laboral de quienes trabajan en ellos.El ... Læs mere

    77,16 kr.

  • Det grønne pengetræ

    Sådan scorer vi kassen på klimakrisen

    af Magnus Barsøe ...
    Vi ved det godt: Klimakrisen er tidens største politiske, sociale og økonomiske problem. Vores afhængighed af fossile brændsler risikerer reelt at blive menneskehedens endeligt. Vi skylder fremtidige generationer at sætte alt ind for at reducere udledningen af drivhusgasser. Lige nu.Men glem alt dette et øjeblik. Det grønne pengetræ er hverken en appel til din dårlige samvittighed eller dit varme ... Læs mere

    161,99 kr.

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    af Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Læs mere

    94,33 kr.

  • Techniques of Social Influence

    The psychology of gaining compliance

    af Dariusz Dolinski ...
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Læs mere

    Gratis

  • How Confidence Works

    The new science of self-belief

    af Ian Robertson ...
    * Confidence makes your brain work better and boosts your performance* Confidence acts like a mini-antidepressant, lifting your mood* Confidence is contagious* Confidence is anxiety's greatest antidote* Confidence is a set of habits that feel fake at first but become real with practice* Confidence makes boys bullsh*t more than girls* Overco... ... Læs mere

    128,66 kr.

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    af Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Læs mere

    160,82 kr.

  • Escaping Paternalism

    Rationality, Behavioral Economics, and Public Policy

    af Mario J. Rizzo, Glen Whitman ...
    Serier serie Cambridge Studies in Economics, Choice, and Society
    The burgeoning field of behavioral economics has produced a new set of justifications for paternalism. This book challenges behavioral paternalism on multiple levels, from the abstract and conceptual to the pragmatic and applied. Behavioral paternalism relies on a needlessly restrictive definition of rational behavior. It neglects nonstandard preferences, experimentation, and self-discovery. It ... Læs mere

    416,60 kr.

  • As armas da persuasão

    Como influenciar e não se deixar influenciar

    af Robert B. Cialdini ...
    Oversat af Ivo Korytowski ...
    Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Ele queria entender quais são os fatores que levam uma pessoa a dizer "sim" a um pedido e que técnicas exploram melhor esses fatores.Reunindo dados das mais recentes pesquisas científicas sobre o assunto, histórias ... Læs mere

    62,43 kr.

  • Flawless

    Lessons in Looks and Culture from the K-Beauty Capital

    af Elise Hu ...
    **One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Læs mere

    103,36 kr.

  • Your Future Self

    How to Make Tomorrow Better Today

    af Hal Hershfield ...
    'A fascinating, profound and immediately practical guide to shaping your life to come, while living more richly in the moment' Oliver Burkeman'A timely idea from one of today's leading behavioral scientists ... both personal and thoroughly grounded in the latest research' Angela Duckworth'A fascinating window into who you might become tomorrow - and how you can have more say in that evolution ... Læs mere

    180,49 kr.