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The JOLT Effect

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af Matthew Dixon, Ted McKenna ...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

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Cheap

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af Ellen Ruppel Shell ...

A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Læs mere

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af Stephen Wunker, Jessica Wattman, David Farber ...

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af John Ragsdale ...

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af Chip R. Bell ...

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Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

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Serier serie Springer Nature Proceedings excluding Computer Science
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Serier serie Business and Economics (German Language)
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af Gabriel Vallejo López ...

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No Nonsense: Attract New Customers

100+ Ideas to Bring In More Customers

af Jerry R. Wilson ...

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers."This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners InsuranceFor most businesses, attracting new customers is a never-ending effort anchored in ... Læs mere

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Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers."This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners InsuranceFor most businesses, attracting new customers is a never-ending effort anchored in
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Il Business Model Canvas

Fate prosperare la vostra attività con questo semplice modello

af Magali Marbaise ...

Oversat af Sara Rossi ...

Comprendete gli elementi essenziali del Business Model Canvas (noto anche come BMC) in soli 50 minuti con questo libro pratico e conciso. Il Business Model Canvas è uno strumento utilizzato per concettualizzare nuovi modelli di business e documentare quelli esistenti, consentendo così alle aziende di creare, fornire e catturare valore. La strategia consente quindi agli utenti di trasformare idee ... Læs mere

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Smarter Digital Marketing for Businesses Big and Small

af Nick Westergaard ...

Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy.It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, ... Læs mere

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Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy.It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms,
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¡Wow!

Deje al cliente boquiabierto con un servicio fuera de serie

af Performance Research Associates ...

Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo dar un buen o incluso fabuloso servicio al cliente. Usted tiene que exceder sus expectativas.Completamente actualizado con nuevas técnicas para ayudarlo a trabajar exitosamente hasta con los clientes más difíciles, ¡Wow! Deje al cliente boquiabierto con un servicio fuera de serie provee consejos y estrategias ... Læs mere

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Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo dar un buen o incluso fabuloso servicio al cliente. Usted tiene que exceder sus expectativas.Completamente actualizado con nuevas técnicas para ayudarlo a trabajar exitosamente hasta con los clientes más difíciles, ¡Wow! Deje al cliente boquiabierto con un servicio fuera de serie provee consejos y estrategias
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Uncopyable Sales Secrets

How to Create an Unfair Advantage and Outsell Your Competition

af Kay Miller ...

Make more sales, grow your network, and become a top earner!Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. ... Læs mere

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Make more sales, grow your network, and become a top earner!Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself.
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Strategic Marketing Planning and Control

Plannning and Control

af Graeme Drummond, John Ensor ...

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user ... Læs mere

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The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user
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The Right Sensory Mix

Targeting Consumer Product Development Scientifically

af Diana Derval ...

Serier serie Business and Management (R0)
Berry-AMA Book Prize FINALIST 2011!“The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, ... Læs mere

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Anbefalet til dig

Kunde service e-bøger

The JOLT Effect

Lean Customer Development

This is Marketing

The Grid

Cheap

Creating Magic

Keep Your Customers

Delivering Happiness

Jobs to Be Done

Lessons Unlearned: 25 Years in Customer Service

HubSpot Step-by-Step Guide

Electronic Bill Presentment and Payment

Kaleidoscope

Creating Marketing Magic and Innovative Future Marketing Trends

CRM goes digital

Live Video Revolution

Las dos caras del servicio

No Nonsense: Attract New Customers

Il Business Model Canvas

Get Scrappy

¡Wow!

Uncopyable Sales Secrets

Strategic Marketing Planning and Control

The Right Sensory Mix