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  • Lean Customer Development

    Building Products Your Customers Will Buy

    af Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Læs mere

    133,61 kr.

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    128,66 kr.

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Læs mere

    127,49 kr.

  • The Grid

    The Decision-making Tool for Every Business (Including Yours)

    ____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid provides the mental scaffolding to help you:· Evaluate and refine product and service ideas· Reduce risk by considering the broader impact of strategic decisions· Iden... ... Læs mere

    102,91 kr.

  • Delivering Happiness

    A Path to Profits, Passion, and Purpose

    af Tony Hsieh ...
    Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... Læs mere

    78,60 kr.

  • Keep Your Customers

    How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

    af Ali Cudby ...
    This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and ... Læs mere

    49,00 kr. eller Gratis med Kobo Plus

  • Cheap

    The High Cost of Discount Culture

    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Læs mere

    41,58 kr.

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Læs mere

    160,82 kr.

  • Creating Magic

    10 Common Sense Leadership Strategies from a Life at Disney

    af Lee Cockerell ...
    Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade.In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma ... Læs mere

    145,83 kr.

  • Publikumsschwund?

    Ein Blick auf die Theaterstatistik seit 1949

    af Rainer Glaap ...
    Serier serie Social Science and Law (German Language)
    Durch den teils massiven Publikumsschwund nach der Pandemie stellt sich die Frage, ob diese als Brandbeschleuniger gewirkt hat für bereits vorhandene Trends. Der Autor geht dem nach anhand der Besuchszahlen bis zur letzten vollständigen vorpandemischen Spielzeit 2018/19. Er zeigt historische Zeitreihen zu Sparten- und Personalentwicklung, Vertriebskanälen und den Einnahmen. Die Theaterstatistik ... Læs mere

    261,79 kr.

  • The Customer Loyalty Loop

    The Science Behind Creating Great Experiences and Lasting Impressions

    af Noah Fleming ...
    How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more.The Customer Loyalty Loop includes proven, science-backed secrets for building legions of ... Læs mere

    120,24 kr.

  • Sistemas de información y bases de datos en consumo. UF1755.

    Serier serie Atención al cliente, consumidor o usuario.
    Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email [email protected] que se adquieren con este Manual:- Aplicar los métodos de obtención de información relacionadas con el consumo de bienes y servicios.- Aplicar los procedimientos y métodos para organizar, tratar y archivar la información/documentación de consumo utilizando con ... Læs mere

    104,60 kr. eller Gratis med Kobo Plus

  • Sales and Selling: The Essential Guide

    af Moi Ali ...
    Serier serie Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... Læs mere

    34,25 kr.

  • Branding in depth. A black man's opinion/guide to understanding the negative branding of black males by white society

    white society has been negatively branding black men as mentally defective violent and threatening for hundreds of years it took me a long time to understand this dynamic in enough detail to realise how this was impacting many aspects of my young naive life and give me the beginning of a rational framework that might help me and others over come it in the future. It is part of a larger project on ... Læs mere

    31,44 kr. eller Gratis med Kobo Plus

  • Go Big or Go Home

    5 Ways to Create a Customer Experience That Will Close the Deal

    How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a client's gut feeling ... Læs mere

    54,94 kr.

  • The Science of Customer Connections

    Manage Your Message to Grow Your Business

    Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of ... Læs mere

    119,99 kr.

  • Let's Talk Dog Business Strategy

    The Dog Trainer's Guide to Ideal Clients, More Money and Freedom

    Do you know what it takes to be successful in the dog training industry?Are you a dog trainer looking to carve a space for yourselves in the industry? Are you feeling stuck or absolutely lost as to the Whys and Hows? Allow Jo and Vicky to guide you along the right path.With a combined 27 years of experience in the industry, Jo and Vicky know your frustrations as a dog trainer inside and out. You ... Læs mere

    54,94 kr.

  • Koevolution von Unternehmen und Stakeholdern

    Unternehmerische Erfolgsaussichten innerhalb des Stakeholder-Managements aus einer netzwerktheoretischen Perspektive

    af Michaela Lang ...
    Serier serie Business and Economics (German Language)
    Die gesellschaftlichen Anforderungen an unternehmerisches Handeln und Verantwortungsbewusstsein steigen. Eine Stakeholder-orientierte Unternehmensführung ist unerlässlich geworden. Es ist auch vermehrt festzustellen, dass Stakeholder andere Stakeholder beeinflussen. Bei ausreichendem Momentum können sich diese mobilisieren und es bilden sich dann daraus Stakeholder-Bewegungen. Reicht dieses ... Læs mere

    584,75 kr.

  • Customer Success Management – Kundenerfolg als Geschäftsstrategie

    Wie Business-Kunden ihre Ziele erreichen können

    Serier serie Business and Economics (German Language)
    Ende 2024 gaben fast 250.000 Personen auf LinkedIn an, eine Position als Customer Success Manager zu bekleiden. Customer Success Management (CSM) ist somit die am schnellsten wachsende Unternehmensfunktion. Zunächst in ausgewählten Dienstleistungsunternehmen implementiert, verbreitet sich CSM inzwischen weltweit und branchenübergreifend vor allem in Unternehmen, die serviceorientierte Lösungen ... Læs mere

    375,27 kr.

  • Broken Windows, Broken Business

    The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards

    Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People).Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we ... Læs mere

    78,60 kr.

  • BUSINESS BLUE OCEAN STRATEGY

    Creating a Sustainable Competitive Advantage in the Marketplace

    Do you want to really solve your problem and stand out from your competition? Business Blue Ocean Strategy offers an innovative approach to staying ahead of the curve and staying competitive. Here are the three main problems this book can help you to solve:Gain a competitive advantage and stand out among competitorsCreate compelling value propositions and high customer loyaltyDevelop sustainable ... Læs mere

    47,08 kr.

  • The Relationship Economy of One

    Here is a description within the required **50–4,000 characters**:**The Relationship Economy of One** explores why today's customers no longer want to be treated as segments, numbers, or transactions. They expect recognition, relevance, memory, and meaningful human connection in every interaction. Written by **Ajabor Emmanuel**, this book shows how organisations can move beyond generic customer ... Læs mere

    25,15 kr. eller Gratis med Kobo Plus

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    af Philipp Klaus ...
    Serier serie Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Læs mere

    466,89 kr.

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Læs mere

    353,95 kr.