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  • Million Dollar Weekend

    The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

    af Noah Kagan ...
    A step-by-step guide to building a million-dollar company and having fun along the way by New York Times bestselling author and business podcaster Noah Kagan. He would know. He's done it seven times over.AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial TimesIt's time to leapfrog the only hurdle bet... ... Læs mere

    146,29 kr.

  • Hooked

    How to Build Habit-Forming Products

    af Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

    111,85 kr.

  • Brand Management

    Mastering Research, Theory and Practice

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh ... Læs mere

    Før 494,98 kr. Nu 441,17 kr.

  • The Alter Ego Effect

    The Power of Secret Identities to Transform Your Life

    af Todd Herman ...
    Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... Læs mere

    162,52 kr.

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    129,07 kr.

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    af Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Læs mere

    175,75 kr.

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Læs mere

    164,04 kr.

  • Indian Innovation, Not Jugaad - 100 Ideas that Transformed India

    Dinesh C. Sharma is a New Delhi-based award-winning journalist and author with over thirty-five years’ of professional experience. He has written extensively on science and technology, climate change, health, environment and innovation for national and international media, including The Lancet and Wired. He has been Science Editor at Mail Today, and Managing Editor at India Science Wire and is ... Læs mere

    80,10 kr.

  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    af Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Læs mere

    70,64 kr.

  • Purple Cow

    Transform Your Business by Being Remarkable

    af Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Læs mere

    86,02 kr.

  • Made to Stick

    Why some ideas take hold and others come unstuck

    A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, ... Læs mere

    111,85 kr.

  • The Tipping Point

    How Little Things Can Make a Big Difference

    'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar ... Læs mere

    128,20 kr.

  • Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

    af Joe Pulizzi ...
    From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, ... Læs mere

    196,36 kr.

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Læs mere

    164,04 kr.

  • Musiker 2.0

    Hvordan tjene penger ved å skrive musikk for å selge den på nettet

    Hvordan kan du gjøre lidenskapen din for musikk til en inntektskilde? Er det mulig å selge musikken din direkte på nettet? Hvordan kan du markedsføre arbeidet ditt på en kostnadseffektiv måte og samtidig tjene penger? Hele sannheten og mye mer er tilgjengelig i "Musician 2.0", en omfattende guide til kunsten å produsere og selge din egen musikk takket være de nye verktøyene som tilbys av Internett ... Læs mere

    15,96 kr. eller Gratis med Kobo Plus

  • Marketing Rural Tourism

    Experience and Enterprise

    af Gunjan Saxena ...
    Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities.Marketing Rural Tourism presents actor narratives to reveal nuances ... Læs mere

    303,39 kr.

  • Marketing Wisdom

    Redigeret af Kartikeya Kompella ...
    Serier serie Business and Management (R0)
    This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current ... Læs mere

    560,38 kr.

  • Neuro-Advertising

    Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt

    af Elke Schwarz ...
    Serier serie Business and Economics (German Language)
    Finden Sie mit diesem Buch zum Thema Neuro-Advertising heraus, wie Sie Ihren Marketingerfolg steigern könnenDas Marketing ist eine der wichtigsten Abteilungen in einem Unternehmen. Es ist dafür zuständig, neue Kunden zu werben und Bestandskunden zu halten. Leider werden in vielen Fällen hohe Budgets für Marketingstrategien aufgewendet, die nur einen geringen Effekt erzielen. Dieses Buch über das ... Læs mere

    410,26 kr.

  • Technobrands

    How to Create & Use “Brand Identity” to Market, Advertise & Sell Technology Products

    af Chuck Pettis ...
    In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful ... Læs mere

    36,25 kr.

  • Прост подход към SEO

    Как да разберете основите на оптимизацията за търсачки по прост и практичен начин чрез неспециализиран път за откриване за всеки

    Тази книга е предназначена да даде прости, практични и ефективни отговори на основните въпроси, свързани със създаването на добре разработен план за SEO оптимизация и механизмите на неговото функциониране.Целта е да се предложи прост и практичен път, насочен към овладяване на темата на работното място дори за тези, които не са пряко ангажирани с уеб.Сред темите, обхванати в него, можете да ... Læs mere

    15,96 kr. eller Gratis med Kobo Plus

  • Digital Marketing Management, Second Edition

    A Handbook for the Current (or Future) CEO

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be ... Læs mere

    129,86 kr.

  • The Machine Age of Customer Insight

    We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.The Machine Age of Customer ... Læs mere

    360,72 kr.

  • 7つの回答の中の神経マーケティング

    本書は、神経経済学の分野におけるニューロマーケティングとその関連する影響に関する主な疑問に、シンプルかつ実践的で効果的な回答を与えることを目的として作成されました。目的:一日の待ち時間や時間稼ぎの多くの瞬間を利用して、読み終えるのに十分な短いテキストを使って、読者がトピックを十分に理解できるようにすること。その中でカバーされているトピックの中で、それを発見することが可能です。- ニューロマーケティングとは何か、どのようにして生まれるのか。- ニューロマーケティングがどのように機能し、どのようなレバーに作用するか。- ニューロマーケティングキャンペーンの重要な要素は何ですか?- 原始脳に向けたプロモーションメッセージの作り方- ニューロマーケティングがどのように採用されるか。- 規律の基本的なルール。- ニューロマーケティングの使用に関する倫理的および専門的な側面。ガイドを読むことで ... Læs mere

    31,99 kr. eller Gratis med Kobo Plus

  • Sartre et la chair du buvard

    Serier serie Versus
    Il est, en philosophie, une distinction usuelle faite entre deux traditions, selon leur objet privilégié : tantôt la conscience et tantôt le concept. Bachelard, Cavaillès et Canguilhem sont, en France, les trois figures majeures de cette dernière orientation, que marquent les questions épistémologiques ; Bourdieu et Foucault, notamment, s’inscrivent dans leur filiation. Sartre, quant à lui, ... Læs mere

    35,00 kr.