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  • Million Dollar Weekend

    The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

    af Noah Kagan ...
    A step-by-step guide to building a million-dollar company and having fun along the way by New York Times bestselling author and business podcaster Noah Kagan. He would know. He's done it seven times over.AN INSTANT NEW YORK TIMES BESTSELLER**'A lively read that provides a practical step-by-step guide to founding a business.' The Financial TimesIt's time to leapfrog the only hurdle between you and ... Læs mere

    146,29 kr.

  • Brand Management

    Mastering Research, Theory and Practice

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh ... Læs mere

    494,98 kr.

  • Hooked

    How to Build Habit-Forming Products

    af Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

    111,85 kr.

  • The Alter Ego Effect

    The Power of Secret Identities to Transform Your Life

    af Todd Herman ...
    Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... Læs mere

    162,52 kr.

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    129,07 kr.

  • Indian Innovation, Not Jugaad - 100 Ideas that Transformed India

    Dinesh C. Sharma is a New Delhi-based award-winning journalist and author with over thirty-five years’ of professional experience. He has written extensively on science and technology, climate change, health, environment and innovation for national and international media, including The Lancet and Wired. He has been Science Editor at Mail Today, and Managing Editor at India Science Wire and is ... Læs mere

    80,10 kr.

  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    af Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Læs mere

    50,91 kr.

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    af Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Læs mere

    175,75 kr.

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Læs mere

    164,04 kr.

  • Purple Cow

    Transform Your Business by Being Remarkable

    af Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Læs mere

    86,02 kr.

  • The Tipping Point

    How Little Things Can Make a Big Difference

    'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar ... Læs mere

    128,20 kr.

  • Musiker 2.0

    Hvordan tjene penger ved å skrive musikk for å selge den på nettet

    Hvordan kan du gjøre lidenskapen din for musikk til en inntektskilde? Er det mulig å selge musikken din direkte på nettet? Hvordan kan du markedsføre arbeidet ditt på en kostnadseffektiv måte og samtidig tjene penger? Hele sannheten og mye mer er tilgjengelig i "Musician 2.0", en omfattende guide til kunsten å produsere og selge din egen musikk takket være de nye verktøyene som tilbys av Internett ... Læs mere

    15,96 kr. eller Gratis med Kobo Plus

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Læs mere

    164,04 kr.

  • Made to Stick

    Why some ideas take hold and others come unstuck

    A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, ... Læs mere

    111,85 kr.

  • Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

    af Joe Pulizzi ...
    From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, ... Læs mere

    196,36 kr.

  • Door Opener

    Incl. Bonus – Use small talk communication networking targeted to success, find opinion leaders, get exactly the right contacts, convince & persuade people with rhetoric & charisma

    af Simone Janson ...
    Serier serie Power Booster Edition
    Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Læs mere

    74,65 kr. eller Gratis med Kobo Plus

  • Plastic Products - Hospital & Medical in South Korea

    Market Sales

    Serier serie PureData eBook
    The Plastic Products - Hospital & Medical South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 48 Products and Markets covered. The Products and Markets covered (Plastic products for hospital & medical use) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data ... Læs mere

    136,47 kr.

  • Pressure Measuring Instruments in South Korea

    Market Sales

    Serier serie PureData eBook
    The Pressure Measuring Instruments South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 46 Products and Markets covered. The Products and Markets covered (Pressure measuring instruments) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data (188 items: Historic ... Læs mere

    136,47 kr.

  • Antifreeze for Internal Combustion Engines in South Korea

    Market Sales

    Serier serie PureData eBook
    The Antifreeze for Internal Combustion Engines South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 3 Products and Markets covered. The Products and Markets covered (Antifreeze for Internal Combustion Engines) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial ... Læs mere

    136,47 kr.

  • Heating Equipment in South Korea

    Product Revenues

    Serier serie PureData eBook
    The Heating Equipment South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 75 Products / Services covered. The Products / Services covered (Heating equipment) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined and analysed by each 6 to 10-Digit NAICS Product Codes. In addition full Financial Data (188 ... Læs mere

    136,47 kr.

  • Software, Music & Voice Recognition in South Korea

    Market Sales

    Serier serie PureData eBook
    The Software, Music & Voice Recognition South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 7 Products and Markets covered. The Products and Markets covered (Software, music & voice recognition) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data (188 items: ... Læs mere

    136,47 kr.

  • Marketing Analytics

    A Machine Learning Approach

    Redigeret af A. Mansurali, P. Mary Jeyanthi ...
    With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts ... Læs mere

    1.334,58 kr.

  • Local Marketing & Comunicazione

    come sfruttare al meglio le potenzialità delle attività locali

    Il libro vuole essere un manuale specifico e adatto all'impresa locale. Comprensibilie ed utilizzabile quotidianamente.Offre un'analisi del marketing focalizzata all'attenzione della comunicazione con il consumatore.Spiega l'importanza e il miglior uso per l'attività locale dei Media Evoluti e dei Web Media.Consigli e parole chiave per poter gestire al meglio e senza spreco di investimenti, nelle ... Læs mere

    51,25 kr. eller Gratis med Kobo Plus

  • Business Support Services Miscellaneous Revenues World Summary

    Market Values & Financials by Country

    Serier Bog 2846 - PureData World Summary
    The Business Support Services Miscellaneous Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the26 Products / Services listed. The Products / Services covered (Business support services Miscellaneous Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is ... Læs mere

    962,06 kr. eller Gratis med Kobo Plus