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  • Million Dollar Weekend

    The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

    af Noah Kagan ...
    AN INSTANT NEW YORK TIMES BESTSELLER**'A lively read that provides a practical step-by-step guide to founding a business.' The Financial TimesIt's time to leapfrog the only hurdle between you and a million-dollar company.**More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in ... Læs mere

    145,83 kr.

  • Brand Management

    Mastering Research, Theory and Practice

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh ... Læs mere

    493,43 kr.

  • Hooked

    How to Build Habit-Forming Products

    af Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Læs mere

    111,50 kr.

  • The Alter Ego Effect

    The Power of Secret Identities to Transform Your Life

    af Todd Herman ...
    Now a Wall Street Journal bestseller.What if the games we played as children were the greatest gift to helping us achieve more today?Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And ... Læs mere

    159,33 kr.

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    af Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

    128,66 kr.

  • Musiker 2.0

    Hvordan tjene penger ved å skrive musikk for å selge den på nettet

    Hvordan kan du gjøre lidenskapen din for musikk til en inntektskilde? Er det mulig å selge musikken din direkte på nettet? Hvordan kan du markedsføre arbeidet ditt på en kostnadseffektiv måte og samtidig tjene penger? Hele sannheten og mye mer er tilgjengelig i "Musician 2.0", en omfattende guide til kunsten å produsere og selge din egen musikk takket være de nye verktøyene som tilbys av Internett ... Læs mere

    15,64 kr. eller Gratis med Kobo Plus

  • Jobs to Be Done

    A Roadmap for Customer-Centered Innovation

    In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: ... Læs mere

    160,82 kr.

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Læs mere

    160,82 kr.

  • Made to Stick

    Why some ideas take hold and others come unstuck

    A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, ... Læs mere

    111,50 kr.

  • Indian Innovation, Not Jugaad - 100 Ideas that Transformed India

    Dinesh C. Sharma is a New Delhi-based award-winning journalist and author with over thirty-five years’ of professional experience. He has written extensively on science and technology, climate change, health, environment and innovation for national and international media, including The Lancet and Wired. He has been Science Editor at Mail Today, and Managing Editor at India Science Wire and is ... Læs mere

    78,52 kr.

  • The Tipping Point

    How Little Things Can Make a Big Difference

    'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar ... Læs mere

    125,69 kr.

  • Purple Cow

    Transform Your Business by Being Remarkable

    af Seth Godin ...
    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising ... Læs mere

    85,75 kr.

  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    af Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Læs mere

    103,36 kr.

  • Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

    af Joe Pulizzi ...
    From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, ... Læs mere

    192,49 kr.

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    af Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Læs mere

    172,30 kr.

  • Contentstrategie Framework

    Een praktisch framework voor doelgerichte content

    af Linda Krijns ...
    Serier serie Strategische Content Ontwikkeling
    Wil je eindelijk een contentstrategie die werkt – zonder dikke rapporten en eindeloze discussies?Dit e-book geeft je een praktisch, bewezen framework om doelgerichte, effectieve content te ontwikkelen met intern draagvlak. Je ontdekt stap voor stap hoe je slim keuzes maakt, data benut en content creëert die écht bijdraagt aan je marketing- en organisatiedoelen.Het hebben van een doordachte ... Læs mere

    33,53 kr. eller Gratis med Kobo Plus

  • O manual do coach 2.0

    Estratégias operacionais e técnicas de marketing para iniciar e promover a sua actividade de coaching na web

    Este texto foi concebido como um verdadeiro curso de formação, durante o qual numerosos temas serão explorados e resolvidos, como por exemplo- as melhores ferramentas para a promoção de uma actividade de coaching, tanto offline como online;- técnicas de marketing dedicadas aos treinadores;- as consequências da revolução digital para os envolvidos no coaching;- alavancas digitais sobre as quais ... Læs mere

    15,64 kr. eller Gratis med Kobo Plus

  • Scheduled Airport Shuttle Service Revenues World Summary

    Market Values & Financials by Country

    Serier Bog 2198 - PureData World Summary
    The Scheduled Airport Shuttle Service Revenues World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the18 Products / Services listed. The Products / Services covered (Scheduled airport shuttle service Lines) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further ... Læs mere

    943,18 kr. eller Gratis med Kobo Plus

  • R.E.D. Marketing

    The Three Ingredients of Leading Brands

    Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Læs mere

    166,56 kr.

  • Efficient Content Creation

    Expert Authority Builder

    Serier serie Expert Authority Builder
    Tired of Feeling Overwhelmed by Content Creation? Discover the Secret to Effortless, Effective Content in Just Minutes a DayContent creation is essential for thought leaders and business owners seeking to build authority, attract an audience, and drive growth. But it often feels like an overwhelming, time-consuming chore.In this practical guide, content marketing expert Alastair McDermott shares ... Læs mere

    Gratis

  • Semantic Seo 2016

    af seowaz ...
    Relevant and Proof Terms UnveiledThe Unfair Advantage of Semantic Analysis to Double your SEO and Triple your AdSense ResultsRanking your website at the top of Google's search results is not impossible. In fact, it is easier than it seems if you know how to appeal to Google and to your users. This book teaches you the keys to success in SEO ranking, with lessons suited to all skill levels.We have ... Læs mere

    Gratis

  • Fabrics, Man-made Fibres in South Korea

    Market Sales

    Serier serie PureData eBook
    The Fabrics, Man-made Fibres South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 79 Products and Markets covered. The Products and Markets covered (Fabrics, man-made fibres) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data (188 items: Historic and Forecast ... Læs mere

    136,04 kr.

  • Thermoforming Machines - Plastics in South Korea

    Market Sales

    Serier serie PureData eBook
    The Thermoforming Machines - Plastics South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 7 Products and Markets covered. The Products and Markets covered (Thermoforming machines for plastics) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data (188 items: ... Læs mere

    136,04 kr.

  • General Purpose Machinery in South Korea

    Product Revenues

    Serier serie PureData eBook
    The General Purpose Machinery South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 98 Products / Services covered. The Products / Services covered (General purpose machinery) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined and analysed by each 6 to 10-Digit NAICS Product Codes. In addition full ... Læs mere

    136,04 kr.