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  • Multi-Level Decision Making

    Models, Methods and Applications

    Serier serie Engineering (R0)
    This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It especially presents how a decision support system can support managers in reaching a solution to a multi-level decision problem in practice.This monograph combines decision theories, methods, algorithms and applications effectively. It discusses in detail ... Læs mere

    840,47 kr.

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  • The Membership Economy

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Læs mere

    180,49 kr.

  • Power Branding

    Leveraging the Success of the World's Best Brands

    af Steve McKee ...
    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter ... Læs mere

    84,61 kr.

  • Feedback for the Faint-hearted

    You've got staff appraisals coming up and you're dreading them. What to prepare? What to say? The way you give feedback could set you all up for a fantastic bonus, or send your productivity into a death spiral.What you need is a concise set of tips, quick to read and straightforward to put into practice.Nancy Slessenger has distilled her years of experience as a manager and as a human resources ... Læs mere

    81,68 kr. eller Gratis med Kobo Plus

  • Global and Regional Leadership of BRICS Countries

    Redigeret af Stephen Kingah, Cintia Quiliconi ...
    Serier serie Political Science and International Studies (R0)
    This book presents a systematic collation of the regional and global dimensions of the leadership role of BRICS countries (Brazil, Russia, India, China and South Africa). It analyses the rising regional and global leadership of BRICS, using specific benchmarks to gauge the nature of this leadership. The elements examined include willingness to lead, the capacity to do as much, and the degree to ... Læs mere

    466,89 kr.

  • Prevention of Burnout in Human Resource Staff

    Burnout within human resource staff is common. The cause can vary widely and may have one or many contributing factors. Burnout can cause staff to be reluctant to be helpful to clients and can even keep them in a state of lethargy when it comes to customer service. This can be detrimental to client relations, productivity and overall organizational efficiency. This EBook is about the causes and ... Læs mere

    18,80 kr. eller Gratis med Kobo Plus

  • Chinese Business

    Rethinking Guanxi and Trust in Chinese Business Networks

    Redigeret af Chee-Kiong Tong ...
    Serier serie Business and Management (R0)
    The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. A significant amount of literature has been devoted to the study of Chinese business, and it largely ... Læs mere

    840,47 kr.

  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... Læs mere

    708,00 kr.

  • Data Mining for Managers

    How to Use Data (Big and Small) to Solve Business Challenges

    af R. Boire ...
    Serier serie Business and Management (R0)
    Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. ... Læs mere

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  • The Marketing Research Guide

    Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. ... Læs mere

    729,46 kr.

  • The Superpromoter

    The Power of Enthusiasm

    af R. Vogelaar ...
    Serier serie Business and Management (R0)
    With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. ... Læs mere

    420,24 kr.

  • Management in the Digital Age

    Will China Surpass Silicon Valley?

    Serier serie Business and Management (R0)
    In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley´s ... Læs mere

    606,98 kr.