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Magazine

af Prof Jeff Jarvis ...

Serier serie Object Lessons
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom - ... Læs mere

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Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.For a century, magazines were the authors of culture and taste, of intelligence and policy - until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin's press; through their boom -
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The Attention Merchants

The Epic Scramble to Get Inside Our Heads

af Tim Wu ...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Læs mere

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Også tilgængelig som: Lydbog

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the
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Cubed

A Secret History of the Workplace

af Nikil Saval ...

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it ... Læs mere

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Også tilgængelig som: Lydbog

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it
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The Pixar Touch

af David A. Price ...

A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all ... Læs mere

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A Wall Street Journal Best Book of the Year***The Pixar Touch***is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all
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The Attention Merchants

The Epic Struggle to Get Inside Our Heads

af Tim Wu ...

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have ... Læs mere

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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have
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Hit Makers

How Things Become Popular

af Derek Thompson ...

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology ... Læs mere

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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked.Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology
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This Book Is Overdue!

How Librarians and Cybrarians Can Save Us All

af Marilyn Johnson ...

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Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new
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The Magic Kingdom sheds new light on the cultural icon of "Uncle Walt." Watts digs deeply into Disney's private life, investigating his roles as husband, father, and brother and providing fresh insight into his peculiar psyche-his genuine folksiness and warmth, his domineering treatment of colleagues and friends, his deepest prejudices and passions. Full of colorful sketches of daily life at the ... Læs mere

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The Magic Kingdom sheds new light on the cultural icon of "Uncle Walt." Watts digs deeply into Disney's private life, investigating his roles as husband, father, and brother and providing fresh insight into his peculiar psyche-his genuine folksiness and warmth, his domineering treatment of colleagues and friends, his deepest prejudices and passions. Full of colorful sketches of daily life at the
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Object Lessons Bogserier

Magazine

Personer, der læser dette, syntes også om...

The Attention Merchants

Cubed

The Pixar Touch

The Attention Merchants

Hit Makers

This Book Is Overdue!

The Fact Checker's Bible

Sold! How America's Greatest Sales And Marketing Titans Pulled It Off.

Chief Culture Officer

Mary Kay Ash: Queen of Sales

The Magic Kingdom