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  • Innovators in Digital News

    af Lucy Küng ...
    Serier serie RISJ Challenges
    News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why ... Læs mere

    194,43 kr.

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  • Brotopia

    Breaking Up the Boys' Club of Silicon Valley

    af Emily Chang ...
    **Instant National Bestseller"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York TimesSilicon Valley is a modern utopia where anyone can change the world. Unless you're a woman.**For women in tech, Silicon Valley is not a fantasyland of ... Læs mere

    67,99 kr.

  • Seeing Around Corners

    How to Spot Inflection Points in Business Before They Happen

    af Rita McGrath ...
    The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Læs mere

    104,15 kr.

  • The Content Trap

    A Strategist's Guide to Digital Change

    af Bharat Anand ...
    “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Læs mere

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  • Technically Wrong

    Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

    “An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares ... Læs mere

    109,36 kr.

  • Lab Rats

    Guardian's Best Non-Fiction, 2019

    af Dan Lyons ...
    Guardian's Best Non-Fiction, 2019The Tablet's Highlights of 2019Personality tests. Team-building exercises. Forced Fun. Desktop surveillance. Open-plan offices. Acronyms. Diminishing job security. Hot desking. Pointless perks. Hackathons.If any of the above sound familiar, welcome to the modern economy. In this hilarious, but deadly serious book, bestselling author Dan Lyons looks at how the world ... Læs mere

    87,38 kr.

  • Grown Up Digital: How the Net Generation is Changing Your World

    af Don Tapscott ...
    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to ... Læs mere

    245,36 kr.

  • Crowdsourcing

    Why the Power of the Crowd Is Driving the Future of Business

    af Jeff Howe ...
    “The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.”—From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to ... Læs mere

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  • The Intention Economy

    When Customers Take Charge

    af Doc Searls ...
    Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how ... Læs mere

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  • The World Is Open

    How Web Technology Is Revolutionizing Education

    Discover the dramatic changes that are affecting all learnersWeb-based technology has opened up education around the world to the point where anyone can learn anything from anyone else at any time. To help educators and others understand what's possible, Curt Bonk employs his groundbreaking "WE-ALL-LEARN" model to outline ten key technology and learning trends, demonstrating how technology has ... Læs mere

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  • Disruptive Marketing

    What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

    With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American ... Læs mere

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  • WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

    Reinventing Your Company in a Customer-Driven Marketplace

    Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p ... Læs mere

    279,49 kr.