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  • WTF is Marketing?!

    The Comprehensive Guide to Growing your Business Online

    af C.S Smith ...
    Serier Bog 1 - WTF is?!
    Introducing "Mastering Digital Marketing: Strategies for Success" by DabrandoIn this comprehensive guide, Dabrando, a leading digital marketing agency, shares valuable insights and proven strategies to help businesses navigate the dynamic landscape of online marketing. Whether you're a seasoned entrepreneur or just starting out, this book equips you with the knowledge and tools you need to drive ... Læs mere

    107,18 kr. eller Gratis med Kobo Plus

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  • Inspired

    How to Create Tech Products Customers Love

    af Marty Cagan ...
    Serier serie Silicon Valley Product Group
    Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Læs mere

    213,86 kr.

  • Empowered

    Ordinary People, Extraordinary Products

    af Marty Cagan ...
    Serier serie Silicon Valley Product Group
    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Læs mere

    213,86 kr.

  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Læs mere

    213,86 kr.

  • Product Management For Dummies

    Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Læs mere

    193,74 kr.

  • Successful Business Process Management

    What You Need to Know to Get Results

    af Paula Berman ...
    This book has done all the homework for you and provides a succinct, accessible overview on the training and tools available for process improvement that fills that gap of being not too rigid nor too blasé.Too few standard procedures within an organization and inefficiency will inevitably ensue. But too many, and creativity is stifled. This catch-22 is enough to make heads spin! How does one ... Læs mere

    172,06 kr. eller Gratis med Kobo Plus

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Læs mere

    78,52 kr. eller Gratis med Kobo Plus

  • Hacking Marketing

    Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    af Scott Brinker ...
    Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Læs mere

    187,11 kr.

  • Loved

    How to Rethink Marketing for Tech Products

    Serier serie Silicon Valley Product Group
    Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Læs mere

    240,61 kr.

  • Sales Enablement

    A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

    Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Læs mere

    180,49 kr.

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Læs mere

    192,49 kr.

  • Scaling Teams

    Strategies for Building Successful Teams and Organizations

    Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach to managing your way through these challenges.Each section covers ... Læs mere

    227,11 kr.