Open The Urban Tree Book and discover the joys of forest trekking--right in your city or town. This first-of-a-kind field guide introduces readers to the trees on their block, in neighborhood parks, and throughout the urban landscape. Unlike traditional tree guides with dizzying numbers of woodland species, The Urban Tree Book explores nature in the city, describing some 200 tree types likely to be found on North America's streets and surrounding spaces, including suburban...

More than ever in this completely updated edition, The Elements of Expression helps word users "light up the cosmos or the written page or the face across the table" as they seek the radiance of expressiveness—the vivid expression of thoughts, feelings, and observations. Nothing kills radiance like the murky, generic language dominating today's talk, airwaves, and posts. It tugs at our every sentence, but using it to express anything beyond the ordinary is like flapping the tongue to escap...

Better Than Great is a unique thesaurus of praise and acclaim, containing humankind's largest gathering of fresh, potent and larky superlatives for anyone struggling to describe extraordinary things or experiences in ways that will do them justice. The English language has thousands of words to praise but 'cool', 'good' and 'great' have become our default choices. In Better Than Great Arthur Plotkin adds fresh and engaging new words to our vocabulary of praise, sorted into appropriate cate...

Today's writer needs more than just a solid knowledge of usage and composition to write successfully. Bestselling author Arthur Plotnik reveals the secrets to attention-grabbing, unforgettable writing, in this trade paperback edition.Updated with all-new writing exercises, Spunk & Bite will help writers take books, articles, business reports, memos, and even e-mail messages to the next level.

A veritable "tko of terminology," Better Than Great is the essential guide for describing the extraordinary — the must have reference for anyone wishing to rise above tired superlatives. Deft praise encourages others to feel as we do, share our enthusiasms. It rewards deserving objects of admiration. It persuades people to take certain actions. It sells things. Sadly, in this "age of awesome," our words and phrases of acclaim are exhausted, all but impotent. Even so, we find ourselves defa...

A Wall Street Journal Bestselling ebook!**Axiom Business Book Bronze Award WinnerPush your brain to full power, for success at the office and at home**Would you like more control over your life and your work?Would you like greater stamina as you carry out your daily tasks?How about more significance and meaning as you move forward in your career?Scott Halford shows us how we can all find these things if we simply understand ho...

Inspired by Depression-era travel guides, an anthology of essays on each of the fifty states, plus Washington, D.C., by some of America's finest writers.State by State is a panoramic portrait of America and an appreciation of all fifty states (and Washington, D.C.) by fifty-one of the most acclaimed writers in the nation.Anthony Bourdain chases the fumigation truck in Bergen County, New JerseyDave Eggers tells it straight: Illin...

A fully revised and updated edition with writing prompts and challenges in every chapterToday’s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.With its crisp, witty tone, Sin and Synt...

This is a completely new and updated edition of J. M. Roberts and Odd Arne Westad's widely acclaimed, landmark bestseller The Penguin History of the World.For generations of readers The Penguin History of the World has been one of the great cultural experiences - the entire story of human endeavour laid out in all its grandeur and folly, drama and pain in a single authoritative book. Now, for the first time, it has been completely overhauled for its 6th edition - ...

Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages!Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else TooWhen I decided to start exercising consistently 10 years ago, this is what actually happened:I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn...

Crafting likable, interesting characters is a balancing act, and finding that perfect mix of strengths and weaknesses can be difficult. Not only does a well-drawn protagonist need positive attributes to help him succeed, he must also have flaws that humanize him and give him something to overcome. The same is true of villains and the rest of the story’s supporting cast. So how can writers figure out which flaws best fit their characters? Which negative traits will create personality clashe...

It’s a writer’s job to create compelling characters who can withstand life’s fallout without giving up. But building authentic, memorable heroes is no easy task. To forge realistic characters, we must hobble them with flaws that set them back while giving them positive attributes to help them achieve their goals. So how do writers choose the right blend of strengths for their characters—attributes that will render them admirable and worth rooting for—without making it too easy for them to ...