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Showing results for "robert cooke"

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2010

EN

Make simple sense of complex financial information!The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff?This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let y...

£14.79

Dr. Folkman's War

Angiogenesis and the Struggle to Defeat Cancer

2013

EN

In 1961, twenty-eight-year-old Dr. Judah Folkman saw something while doing medical research in a United States navy lab that gave him the first glimmering of a wild, inspired hunch. What if cancerous tumors, in order to expand, needed to trigger the growth of new blood vessels to feed themselves? And if that was true, what if a way could be found to stop that growth? Could cancers be starved to death? Dr. Folkman had ample reason to be self confident - second in his class at Harvard Medica...

£5.09

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MBA in a Book

Mastering Business with Attitude

2011

EN

Accessible

Practical ideas from the best brains in BusinessA sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success.“In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives ...

£4.39

also available as audiobook

The Personal MBA

The bestselling business book containing you everything you need to know about marketing, management and leadership


2011

EN

Accessible

'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real BusinessThis revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consultin...

Old Price:£7.99 Sale Price:£5.99

The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies


2007

EN

Accessible

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007,...

£5.59

also available as audiobook

Understanding Michael Porter

The Essential Guide to Competition and Strategy


2011

EN

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...

also available as audiobook

The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup


2012

EN

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early de...

£12.99


2011

EN

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will i...

also available as audiobook

The Strategist

Be the Leader Your Business Needs


2012

EN

Accessible

Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.Based on her legendary strategy course, one of the most oversubscribed executive courses at Harvard Business School, Cynthia Montgomery offers a radically new perspective on a leader’s most vial role.Montgomer...

£3.99

also available as audiobook

2025

EN

The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful articles from HBR, two of today's most respec...


2010

EN

THE MORE YOU IGNORE ME IS NOW A MAJOR FILM STARRING SHERIDAN SMITH, SHEILA HANCOCK, RICKY TOMLINSON AND ELLA HUNT.Jo Brand's life-affirming novel The More You Ignore Me addresses mental health issues and their impact on a family in an honest, hilarious and heartwarming way.For Alice, the big bad monster wasn't green and hiding under the bed, it sat in the kitchen saying 'bollocks' a lot. Prone to psychotic episodes, or 'on...

£5.99

The Art of Always Being Right

The 38 Subtle Ways of Persuation


2012

EN

'Beware who you give this book to.' Financial Times 'I recommend that you keep this delightful essay at your side.' Observer 'Dryly witty essay' Alain de Botton, Sunday Telegraph We all sit through meetings with that one person who seems to be able to persuade everyone. What is their secret? Are they more gifted than we are? Or is it just that they are very skilled in the art of persuation? That is exactly what it is. They are people who use subtle tricks to convince other people to agree ...