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Contemporary Issues in Digital Marketing

Edited by Outi Niininen ...

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues ... Read more

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:Big Data, Artificial Intelligence and Analytics in Digital MarketingEmerging technologies and how they can enhance User ExperienceHow ‘digital’ is changing servicescapesIssues
... Read more
Datenwirtschaft und Datentechnologie

Wie aus Daten Wert entsteht

Edited by Marieke Rohde, Matthias Bürger, Kristina Peneva, Johannes Mock ...

Series series Computer Science and Engineering (German Language)
In diesem Open-Access-Buch stehen die wirtschaftliche Verwertung von Daten und die dazu gehörenden technischen und organisatorischen Prozesse und Strukturen in Unternehmen im Fokus. Es behandelt Themen wie Datenmonetarisierung, Datenverträge, Data Governance, Informationssicherheit, Datenschutz und die Vertrauenswürdigkeit von Daten.Seit Jahren wird davon gesprochen, dass „Daten das neue Öl“ sind. ... Read more

Free

In diesem Open-Access-Buch stehen die wirtschaftliche Verwertung von Daten und die dazu gehörenden technischen und organisatorischen Prozesse und Strukturen in Unternehmen im Fokus. Es behandelt Themen wie Datenmonetarisierung, Datenverträge, Data Governance, Informationssicherheit, Datenschutz und die Vertrauenswürdigkeit von Daten.Seit Jahren wird davon gesprochen, dass „Daten das neue Öl“ sind.
... Read more
Cyber Security Intelligence and Analytics

The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1

Edited by Zheng Xu, Saed Alrabaee, Octavio Loyola-González, Niken Dwi Wahyu Cahyani, Nurul Hidayah Ab Rahman ...

Series series Springer Nature Proceedings excluding Computer Science
This book provides the proceedings of the 5th International Conference on Cyber Security Intelligence and Analytics. The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023) is an international conference dedicated to promoting novel theoretical and applied research advances in the interdisciplinary agenda of cyber security, particularly focusing on threat ... Read more

£191.59

This book provides the proceedings of the 5th International Conference on Cyber Security Intelligence and Analytics. The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023) is an international conference dedicated to promoting novel theoretical and applied research advances in the interdisciplinary agenda of cyber security, particularly focusing on threat
... Read more
Intelligent and Fuzzy Systems

Intelligence and Sustainable Future Proceedings of the INFUS 2023 Conference, Volume 2

Edited by Cengiz Kahraman, Irem Ucal Sari, Basar Oztaysi, Selcuk Cebi, Sezi Cevik Onar, A. Çağrı Tolga ...

Series series Springer Nature Proceedings excluding Computer Science
This book consists of the papers accepted after a careful review process at an international scientific meeting where the latest developments on intelligent and fuzzy systems are presented and discussed. The latest developments in both the theoretical and practical fields of the new fuzzy set extensions have been prepared by expert researchers. Contributed by participants from more than 40 ... Read more

£172.39

This book consists of the papers accepted after a careful review process at an international scientific meeting where the latest developments on intelligent and fuzzy systems are presented and discussed. The latest developments in both the theoretical and practical fields of the new fuzzy set extensions have been prepared by expert researchers. Contributed by participants from more than 40
... Read more
In principio era ChatGPT

Intelligenze artificiali per testi, immagini, video e quel che verrà

by Mafe de Baggis, Alberto Puliafito ...

Un mondo di intelligenze che possono fingersi umane. Centinaia di milioni di posti di lavoro a rischio nel mondo, una rivoluzione nel modo di informarsi, imparare, studiare e scrivere. L'impossibilità di distinguere tra vero e falso non solo nei testi ma anche nelle foto, nei video, nel suono. Se fosse un film di fantascienza sarebbe un horror, eppure la scelta, non solo per il lieto fine, sta a ... Read more

£11.99

Un mondo di intelligenze che possono fingersi umane. Centinaia di milioni di posti di lavoro a rischio nel mondo, una rivoluzione nel modo di informarsi, imparare, studiare e scrivere. L'impossibilità di distinguere tra vero e falso non solo nei testi ma anche nelle foto, nei video, nel suono. Se fosse un film di fantascienza sarebbe un horror, eppure la scelta, non solo per il lieto fine, sta a
... Read more
Learn Power BI

A comprehensive, step-by-step guide for beginners to learn real-world business intelligence

by Greg Deckler ...

Learn how to use Power BI to deliver the insights needed to help your enterprise survive and thrive Purchase of the print or Kindle book includes a free eBook in PDF format.Key FeaturesLearn simple through to advanced Power BI features in a clear, concise way using real-world examplesDevelop powerful analytical models and reports that extract key business insightsPublish, share and collaborate on ... Read more

£46.09 or Free with Kobo Plus

Learn how to use Power BI to deliver the insights needed to help your enterprise survive and thrive Purchase of the print or Kindle book includes a free eBook in PDF format.Key FeaturesLearn simple through to advanced Power BI features in a clear, concise way using real-world examplesDevelop powerful analytical models and reports that extract key business insightsPublish, share and collaborate on
... Read more
Forthcoming Networks and Sustainability in the AIoT Era

Second International Conference FoNeS-AIoT 2024 - Volume 2

Edited by Jawad Rasheed, Adnan M. Abu-Mahfouz, Muhammad Fahim ...

Series series Springer Nature Proceedings excluding Computer Science
This book introduces a groundbreaking approach to enhancing IoT device security, providing a comprehensive overview of its applications and methodologies. Covering a wide array of topics, from crime prediction to cyberbullying detection, from facial recognition to analyzing email spam, it addresses diverse challenges in contemporary society. Aimed at researchers, practitioners, and policymakers, ... Read more

£191.59

This book introduces a groundbreaking approach to enhancing IoT device security, providing a comprehensive overview of its applications and methodologies. Covering a wide array of topics, from crime prediction to cyberbullying detection, from facial recognition to analyzing email spam, it addresses diverse challenges in contemporary society. Aimed at researchers, practitioners, and policymakers,
... Read more
100 Puzzles to Learn Data Warehousing

by Cristian Scutaru ...

Learning how to design a data warehouse may be difficult. Ralph Kimball has some great legacy books on the dimensional modeling techniques, but they are verbose, with complicated examples. Our illustrated examples here are kept simple on purpose, to help you better understand complicated concepts like periodic snapshot fact tables, degenerate dimensions, late arriving facts or dimensions.We focus ... Read more

£5.42 or Free with Kobo Plus

Learning how to design a data warehouse may be difficult. Ralph Kimball has some great legacy books on the dimensional modeling techniques, but they are verbose, with complicated examples. Our illustrated examples here are kept simple on purpose, to help you better understand complicated concepts like periodic snapshot fact tables, degenerate dimensions, late arriving facts or dimensions.We focus
... Read more
Applied Machine Learning and High-Performance Computing on AWS

Accelerate the development of machine learning applications following architectural best practices

by Mani Khanuja, Farooq Sabir, Shreyas Subramanian, Trenton Potgieter ...

Build, train, and deploy large machine learning models at scale in various domains such as computational fluid dynamics, genomics, autonomous vehicles, and numerical optimization using Amazon SageMakerKey FeaturesUnderstand the need for high-performance computing (HPC)Build, train, and deploy large ML models with billions of parameters using Amazon SageMakerLearn best practices and architectures ... Read more

£28.79 or Free with Kobo Plus

Build, train, and deploy large machine learning models at scale in various domains such as computational fluid dynamics, genomics, autonomous vehicles, and numerical optimization using Amazon SageMakerKey FeaturesUnderstand the need for high-performance computing (HPC)Build, train, and deploy large ML models with billions of parameters using Amazon SageMakerLearn best practices and architectures
... Read more
CLOUD DATA SCIENCE MASTERY

UNLOCKING SNOWFLAKE'S POWER WITH SPARK, R, QUBOLE AND PYTHON

by Timothy Ugbaja ...

Cloud Data Science Mastery: Unlocking Snowflake's Power with Spark, R, Qubole, and PythonCloud Data Science Mastery is an advanced, comprehensive guide designed to transform the way readers understand and apply cloud-based data science. It explores the integration of powerful tools-Snowflake, Spark, R, Qubole, and Python-to build intelligent, scalable, and secure data-driven solutions.This book ... Read more

£42.29

Cloud Data Science Mastery: Unlocking Snowflake's Power with Spark, R, Qubole, and PythonCloud Data Science Mastery is an advanced, comprehensive guide designed to transform the way readers understand and apply cloud-based data science. It explores the integration of powerful tools-Snowflake, Spark, R, Qubole, and Python-to build intelligent, scalable, and secure data-driven solutions.This book
... Read more
Proteção Em Tempos De Dados Digitais

by Alexandre Luiz M.a.machado ...

O crescimento do comércio eletrônico no Brasil trouxe à tona desafios importantes relacionados à proteção de dados pessoais e aos direitos do consumidor. Nesse cenário, a LGPD e o CDC atuam de forma complementar para garantir que os consumidores tenham seus dados tratados com responsabilidade e seus direitos respeitados. Essa interseção cria um arcabouço legal robusto que protege o consumidor na ... Read more

£5.49 or Free with Kobo Plus

O crescimento do comércio eletrônico no Brasil trouxe à tona desafios importantes relacionados à proteção de dados pessoais e aos direitos do consumidor. Nesse cenário, a LGPD e o CDC atuam de forma complementar para garantir que os consumidores tenham seus dados tratados com responsabilidade e seus direitos respeitados. Essa interseção cria um arcabouço legal robusto que protege o consumidor na
... Read more
Blockchain Quick Reference

A guide to exploring decentralized blockchain application development

by Brenn Hill, Samanyu Chopra, Paul Valencourt ...

Understand the Blockchain revolution and get to grips with Ethereum, Hyperledger Fabric, and Corda.Key FeaturesResolve common challenges and problems faced in the Blockchain domainStudy architecture, concepts, terminologies, and DappsMake smart choices using Blockchain for personal and business investmentsBook DescriptionBlockchain Quick Reference takes you through the electrifying world of ... Read more

£23.99 or Free with Kobo Plus

Understand the Blockchain revolution and get to grips with Ethereum, Hyperledger Fabric, and Corda.Key FeaturesResolve common challenges and problems faced in the Blockchain domainStudy architecture, concepts, terminologies, and DappsMake smart choices using Blockchain for personal and business investmentsBook DescriptionBlockchain Quick Reference takes you through the electrifying world of
... Read more
Blockchain for Enterprise

Build scalable blockchain applications with privacy, interoperability, and permissioned features

by Narayan Prusty ...

Implement blockchain principles in your choice of domain using Ethereum Key FeaturesBuild permissioned enterprise-grade blockchain applications from scratchImplement Blockchain-as-a-Service to enterprises in terms of deployment and securityAchieve privacy in blockchains using proxy re-encryption algorithmsBook DescriptionThe increasing growth in blockchain use is enormous, and it is changing the ... Read more

£23.99 or Free with Kobo Plus

Implement blockchain principles in your choice of domain using Ethereum Key FeaturesBuild permissioned enterprise-grade blockchain applications from scratchImplement Blockchain-as-a-Service to enterprises in terms of deployment and securityAchieve privacy in blockchains using proxy re-encryption algorithmsBook DescriptionThe increasing growth in blockchain use is enormous, and it is changing the
... Read more
Deep Learning for Multimedia Processing Applications

Volume One: Image Security and Intelligent Systems for Multimedia Processing

Edited by Uzair Aslam Bhatti, Huang Mengxing, Jingbing Li, Sibghat Ullah Bazai, Muhammad Aamir ...

Deep Learning for Multimedia Processing Applications is a comprehensive guide that explores the revolutionary impact of deep learning techniques in the field of multimedia processing. Written for a wide range of readers, from students to professionals, this book offers a concise and accessible overview of the application of deep learning in various multimedia domains, including image processing, ... Read more

£55.99

Deep Learning for Multimedia Processing Applications is a comprehensive guide that explores the revolutionary impact of deep learning techniques in the field of multimedia processing. Written for a wide range of readers, from students to professionals, this book offers a concise and accessible overview of the application of deep learning in various multimedia domains, including image processing,
... Read more
半步科技，半步人性

AI 與人類協作：半自動化的效率與全面自動化的陷阱

by 林維哲 ...

Series Book 4 - 後AI新人類
本書主題以半自動化思維為核心，探討如何在AI時代平衡科技效率與人類控制，幫助非技術者駕馭自動化浪潮。書中揭示全自動化的系統性風險——黑箱作業、環境僵化與技能退化，並提出半自動化作為解決之道，強調利用低程式碼工具處理重複任務，同時保留人工審核以應對高風險情境。作者以淺顯語言和實戰案例，引導讀者在職場與生活中應用半自動化，實現效率提升與風險控管。章節亮點本書分為五大部分，涵蓋自動化的迷思與現實、工具箱、關鍵領域策略、風險控管及未來準備。首部分析全自動化的陷阱，如2010年閃電崩盤與醫療誤診案例，揭示缺乏人工監督的後果。第二部分介紹非技術者可用的低程式碼工具，如Airtable、Zapier、Asana，教你設定自動化流程並加入安全網。第三部分聚焦財務、客戶、排程等場景，提供具體應用，如電商賣家如何挽救行銷危機。第四部分教你應對自動化失誤，包含失敗案例分析表與危機處理框架。最後 ... Read more

£3.80 or Free with Kobo Plus

本書主題以半自動化思維為核心，探討如何在AI時代平衡科技效率與人類控制，幫助非技術者駕馭自動化浪潮。書中揭示全自動化的系統性風險——黑箱作業、環境僵化與技能退化，並提出半自動化作為解決之道，強調利用低程式碼工具處理重複任務，同時保留人工審核以應對高風險情境。作者以淺顯語言和實戰案例，引導讀者在職場與生活中應用半自動化，實現效率提升與風險控管。章節亮點本書分為五大部分，涵蓋自動化的迷思與現實、工具箱、關鍵領域策略、風險控管及未來準備。首部分析全自動化的陷阱，如2010年閃電崩盤與醫療誤診案例，揭示缺乏人工監督的後果。第二部分介紹非技術者可用的低程式碼工具，如Airtable、Zapier、Asana，教你設定自動化流程並加入安全網。第三部分聚焦財務、客戶、排程等場景，提供具體應用，如電商賣家如何挽救行銷危機。第四部分教你應對自動化失誤，包含失敗案例分析表與危機處理框架。最後
... Read more
Generative Artificial Intelligence (AI) Approaches for Industrial Applications

Edited by Narasimha Rao Vajjhala, Sanjiban Sekhar Roy, Burak Taşcı, Muhammad Enamul Hoque Chowdhury ...

Series series Intelligent Technologies and Robotics (R0)
"Generative Artificial Intelligence (AI) Approaches for Industrial Applications" explores the transformative potential of Generative AI technologies across various industries. With contributions from international scholars and experts, this book provides a comprehensive overview of the latest trends, mathematical foundations, and practical applications of Generative AI models. Key sections examine ... Read more

£153.19

"Generative Artificial Intelligence (AI) Approaches for Industrial Applications" explores the transformative potential of Generative AI technologies across various industries. With contributions from international scholars and experts, this book provides a comprehensive overview of the latest trends, mathematical foundations, and practical applications of Generative AI models. Key sections examine
... Read more
The Case for the Chief Data Officer

Recasting the C-Suite to Leverage Your Most Valuable Asset

by Peter Aiken, Michael M. Gorman ...

Data are an organization's sole, non-depletable, non-degrading, durable asset. Engineered right, data's value increases over time because the added dimensions of time, geography, and precision. To achieve data's full organizational value, there must be dedicated individual to leverage data as assets - a Chief Data Officer or CDO who's three job pillars are: - Dedication solely to leveraging data ... Read more

£18.69

Data are an organization's sole, non-depletable, non-degrading, durable asset. Engineered right, data's value increases over time because the added dimensions of time, geography, and precision. To achieve data's full organizational value, there must be dedicated individual to leverage data as assets - a Chief Data Officer or CDO who's three job pillars are: - Dedication solely to leveraging data
... Read more
Writing Effective Business Rules

by Graham Witt ...

Writing Effective Business Rules moves beyond the fundamental dilemma of system design: defining business rules either in natural language, intelligible but often ambiguous, or program code (or rule engine instructions), unambiguous but unintelligible to stakeholders. Designed to meet the needs of business analysts, this book provides an exhaustive analysis of rule types and a set of syntactic ... Read more

£36.29

Writing Effective Business Rules moves beyond the fundamental dilemma of system design: defining business rules either in natural language, intelligible but often ambiguous, or program code (or rule engine instructions), unambiguous but unintelligible to stakeholders. Designed to meet the needs of business analysts, this book provides an exhaustive analysis of rule types and a set of syntactic
... Read more
Je me perfectionne avec Access 2016

Développer une application avec Access

by joel green ...

Series series J'apprends à me servir de
Qu'est-ce que le modèle relationnel ?Comment créer une base Access composée de plusieurs tables ?Comment gérer les champs ? Leur taille, leur format, leur légende, leur validité ? …Quelle structure pour une table ? La clé primaire, l'index, les clés étrangères, les propriétésComment créer un formulaire ? Les contrôles, dépendants, indépendants, les entêtes, leur sélection, l... ... Read more

£7.38

Qu'est-ce que le modèle relationnel ?Comment créer une base Access composée de plusieurs tables ?Comment gérer les champs ? Leur taille, leur format, leur légende, leur validité ? …Quelle structure pour une table ? La clé primaire, l'index, les clés étrangères, les propriétésComment créer un formulaire ? Les contrôles, dépendants, indépendants, les entêtes, leur sélection, l...
... Read more
Big Data in Finance: Transforming the Financial Landscape

Volume 2

Edited by Bahaaeddin Alareeni ...

Series series Economics and Finance (R0)
This book uncovers the potential of machine learning, artificial intelligence, and advanced analytics to empower financial institutions to stay competitive in an ever-evolving market. In the age of digital transformation, big data is revolutionizing the financial industry, reshaping how businesses understand markets, manage risks, and make strategic decisions. "Big Data in Finance: Transforming ... Read more

£191.59

This book uncovers the potential of machine learning, artificial intelligence, and advanced analytics to empower financial institutions to stay competitive in an ever-evolving market. In the age of digital transformation, big data is revolutionizing the financial industry, reshaping how businesses understand markets, manage risks, and make strategic decisions. "Big Data in Finance: Transforming
... Read more
Next-Generation Business Models: The Role of Advanced Technologies in Defining the Future

ICBT 2024, Volume 1

Edited by Bahaaeddin Alareeni, Allam Hamdan ...

Series series Springer Nature Proceedings excluding Computer Science
This book provides valuable insights into how advanced technologies are reshaping the modern business landscape. As we navigate an era defined by rapid innovation and constant disruption, businesses must rethink traditional models to stay competitive. It explores the strategic integration of tools such as artificial intelligence, blockchain, and the Internet of Things, highlighting their role in ... Read more

£191.59

This book provides valuable insights into how advanced technologies are reshaping the modern business landscape. As we navigate an era defined by rapid innovation and constant disruption, businesses must rethink traditional models to stay competitive. It explores the strategic integration of tools such as artificial intelligence, blockchain, and the Internet of Things, highlighting their role in
... Read more
Data Science For Social Good

by Sylvanus Ogbeide ...

In a world increasingly shaped by data, Data Science for Social Good offers a powerful reimagining of what technology can and should do for humanity. At a time when algorithms influence nearly every aspect of our lives, this book asks the critical question: Who benefits, and who gets left behind?Rather than showcasing flashy tools or complex models, this book centers on values empathy, equity, and ... Read more

£7.49

In a world increasingly shaped by data, Data Science for Social Good offers a powerful reimagining of what technology can and should do for humanity. At a time when algorithms influence nearly every aspect of our lives, this book asks the critical question: Who benefits, and who gets left behind?Rather than showcasing flashy tools or complex models, this book centers on values empathy, equity, and
... Read more
Innovative Technologies in Intelligent Systems and Industrial Applications

CITISIA 2023

Edited by Subhas Chandra Mukhopadhyay, S.M. Namal Arosha Senanayake, P. W. C. Prasad ...

Series series Springer Nature Proceedings excluding Computer Science
This book presents the proceedings of the 8th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Sydney, Australia and Kuala Lumpur, Malaysia, on November 16-18, 2023. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid ... Read more

£239.59

This book presents the proceedings of the 8th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Sydney, Australia and Kuala Lumpur, Malaysia, on November 16-18, 2023. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid
... Read more
Digital Science

DSIC 2021

Edited by Tatiana Antipova ...

Series series Springer Nature Proceedings excluding Computer Science
This book gathers selected papers that were submitted to the 2021 International Conference on Digital Science (DSIC 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multidisciplinary research on conference topics. DSIC 2021 was held on October 15–17, 2021. An important characteristic feature of conference is the short publication time and ... Read more

£143.59

This book gathers selected papers that were submitted to the 2021 International Conference on Digital Science (DSIC 2021) that aims to make available the discussion and the publication of papers on all aspects of single and multidisciplinary research on conference topics. DSIC 2021 was held on October 15–17, 2021. An important characteristic feature of conference is the short publication time and
... Read more

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