Showing results for "bryce g hoffman"
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American Icon
Alan Mulally and the Fight to Save Ford Motor Company
2012
EN
Accessible
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the leadership of charismatic CEO Alan Mulally, Ford had already put tog...
Red Teaming
Transform Your Business by Thinking Like the Enemy
2017
EN
THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITIONDeveloped by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at the...
Red Teaming
How Your Business Can Conquer the Competition by Challenging Everything
2017
EN
Accessible
Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...
Red Teaming
How Your Business Can Conquer the Competition by Challenging Everything
- Narrated by
- Bryce G. Hoffman
Unabridged
8 hours 3 min
2017
EN
Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...
Red Teaming
Transform Your Business by Thinking Like the Enemy
- Narrated by
- Bryce G. Hoffman
- Audiobook 35 -
- Karen Pirie
Unabridged
8 hours 3 min
2017
EN
In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp?Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counteri...
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Once Upon a Car
The Fall and Resurrection of America's Big Three Automakers—GM, Ford, and Chrysler
2011
EN
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the ...
Icons and Idiots
Straight Talk on Leadership
- by
- Bob Lutz
2013
EN
Accessible
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz i...
Car Guys vs. Bean Counters
The Battle for the Soul of American Business
- by
- Bob Lutz
2011
EN
A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto busin...
Taken for a Ride
How Daimler-Benz Drove Off with Chrysler
2009
EN
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global....
- Narrated by
- Patrick Egan
Unabridged
20 hours 2 min
2011
EN
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinki...
Crash Course
The American Automobile Industry's Road from Glory to Disaster
2010
EN
Accessible
With an updated Afterword by the author.This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s ...
Never Split the Difference
Negotiating As If Your Life Depended On It
- Narrated by
- Michael Kramer
Unabridged
8 hours 7 min
2016
EN
This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, Chris Voss gives you the tools to be effective in any situation: nego...











