The Creative Mastermind Mind is a strategic field guide for creators, storytellers, and entertainment professionals navigating the new content-driven world. Daniel Cubillo-veteran showrunner, global storyteller, and creative executive-distills over three decades of experience across fiction, non-scripted, news, live sports, documentaries, game shows, and reality competitions.In an era where anyone can publish, pitch, post, or produce in seconds, the world is drown...

The Creative Mastermind Mind is a strategic field guide for creators, storytellers, and entertainment professionals navigating the new content-driven world. Daniel Cubillo—veteran showrunner, global storyteller, and creative executive—distills over three decades of experience across fiction, non-scripted, news, live sports, documentaries, game shows, and reality competitions.In an era where anyone can publish, pitch, post, or produce in seconds, the world is drowning in content. Su...

We live in an age where anyone can publish, pitch, post, or produce in seconds. The gates are open, the tools are available, and the world is watching. But the world is also drowning in content—endless noise competing for a moment of attention. In this new era, talent alone is not enough. Ideas don’t rise because they are brilliant, and creators don’t win because they work hard. Visibility is not guaranteed, algorithms are not neutral, and opportunity is not evenly distributed.What...

A BELLETRIST BOOK CLUB PICKOne of the New York Times' Nonfiction Books to Read This SpringWhen Vauhini Vara was fourteen, her sister was diagnosed with cancer. Too terrified to discuss it with a human, Vara instead turned to the fledgling internet with her questions. Those seminal early experiences influenced her decision to become a technology reporter; decades later, she used a predecessor to ChatGPT to help her write about her si...

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surge...

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, sh...

**Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world."The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its con...

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world.In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand accou...

Create your next breakthroughMad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were.There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the book...

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be an accomplished comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible. One part o...

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of v...

From the creator of the SocialAI app comes an inspiring and deeply personal coming of age memoir from one of Silicon Valley’s youngest entrepreneurs. Michael Sayman is a second-generation Latino immigrant who taught himself how to code as a thirteen-year-old and went on to claim his share of the American dream.As his parents watched their restaurant business collapse in the wake of the Great Recession, Michael Sayman was googling “how to code.” Within a year, he ha...