Have you ever wondered why some products or services just felt right to you? The truth is, success is not coming from an earth-shattering vision or from being charismatic. Success in product development and product management is about connecting the dots and translating the right vision into the right product. There is no foolproof recipe for product strategy. But there is a process that enables you to craft your unique strategy. A constant rhythm of product management that guides you both...

Desperate after being evicted from his home and having his last car repossessed, Floridian Vic Johnson stumbled across a simple online formula that's made him five-six figures every month for the past ten years (and it's RECESSION RESISTANT).Johnson says his formula is not complicated or original, as he copied ever step of it. And he believes the formula is so simple that anyone who's not afraid of a little work can copy what he's done.Once inside you'll learn...* H...

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading desi...

Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople as well as for sales team leaders, The SaaS Sales Method for Account Executives: How to Win Cu...

A step-by-step guide for job hunters revealing how to leverage the power of internet search engines and social media to find your next job.Job seekers are frustrated. Online job applications through job boards and employer sites are leading to dead ends. Why? Inundated by online applications and hampered by computer systems that are unable to select viable candidates from the masses of applicants, employers are now using innovative strategies to recruit and screen ...

You might've talked about innovation with your IT department or software development agency lately and the words "design thinking” were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating un...

Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand?This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to ...

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content that engages people--regardless of thei...

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to...

Too many organizations believe if messages are going out, they're getting through. This mistaken belief is costing them in terms of operational excellence and customer service. Employees today are being drowned in information that is not filtered, prioritized or put into context, so important messages are being lost or simply ignored by an overwhelmed and skeptical workforce. But with the right guiding principles, tools and strategies, you can create a highly effective internal communicati...

Courtland Bovee and John Thill, the leading college textbook authors in the field of business communication, share instructional insights, offer advice on incorporating social media and other technologies into a business communication course, and provide compelling examples of good and bad business writing and other forms of business communication.The authors share their ideas about the best instructional practices and offer a multitude of innovative ideas and resources, so that in...