In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotiona...

In this book, David Farber grounds our understanding of the extraordinary history of the 1960s by linking the events of that era to our country's grand projects of previous decades. Farber's important study, based on years of research in archives and oral histories as well as in historical literature, explores Vietnam, the Civil Rights Act, the War on Poverty, the entertainment business, the drug culture, and much more.

Essays offering a revealing look at the history and legacy of the "War on Drugs" in the United States.Fifty years after President Richard Nixon declared a "War on Drugs," the United States government has spent over a trillion dollars fighting a losing battle. In recent years, about 1.5 million people have been arrested annually on drug charges—most of them involving cannabis—and nearly 500,000 Americans are currently incarcerated for drug offenses. Today, as a respo...

A shattering account of the crack cocaine years from award-winning American historian David Farber, Crack tells the story of the young men who bet their lives on the rewards of selling 'rock' cocaine, the people who gave themselves over to the crack pipe, and the often-merciless authorities who incarcerated legions of African Americans caught in the crack cocaine underworld. Based on interviews, archival research, judicial records, underground videos, and prison memoirs, Crack explains why...

Tucked between the activist Sixties and the conservative Eighties lies a largely misunderstood and still under-appreciated decade. Now nine leading scholars of postwar America offer a revealing look at the Seventies and their rightful place in the epic narrative of American historyThis is the first major work to relate the economic decline and cultural despair of the Seventies to the creative efforts that would reshape American society. Dogged by economic and political crises at ho...

Today, consumer credit, employee stock options, and citizen investment in the stock market are taken for granted--fundamental facts of American economic life. But few people realize that they were first widely promoted by John Jakob Raskob (1879-1950), the innovative financier and self-made businessman who built the Empire State building, made millions for DuPont and General Motors, and helped shape the contours of modern capitalism. David Farber's Everybody Ought to Be Rich is th...

On November 4, 1979, Iranian militants stormed the United States Embassy in Tehran and took sixty-six Americans captive. Thus began the Iran Hostage Crisis, an affair that captivated the American public for 444 days and marked America's first confrontation with the forces of radical Islam. Using hundreds of recently declassified government documents, historian David Farber takes the first in-depth look at the hostage crisis, examining its lessons for America's contemporary War on Terrorism...

This collection of original essays represents some of the most exciting ways in which historians are beginning to paint the 1960s onto the larger canvas of American history. While the first literature about this turbulent period was written largely by participants, many of the contributors to this volume are young scholars who came of age intellectually in the 1970s and 1980s and thus write from fresh perspectives.The essayists ask fundamental questions about how much America reall...

The story of modern conservatism through the lives of six leading figuresThe Rise and Fall of Modern American Conservatism tells the gripping story of perhaps the most significant political force of our time through the lives and careers of six leading figures at the heart of the movement. David Farber traces the history of modern conservatism from its revolt against New Deal liberalism, to its breathtaking resurgence under Ronald Reagan, to its spectacula...

The 1960s continue to be the subject of passionate debate and political controversy, a touchstone in struggles over the meaning of the American past and the direction of the American future. Amid the polemics and the myths, making sense of the Sixties and its legacies presents a challenge. This book is for all those who want to take it on. Because there are so many facets to this unique and transformative era, this volume offers multiple approaches and perspectives.The first sectio...

In the United States, December 7, 1941, may live in infamy, in President Franklin D. Roosevelt’s phrase, but for most Americans the date’s significance begins and ends with the attack on Pearl Harbor. On December 8 (December 7 on the other side of the International Date Line) Japanese military forces hit eight major targets, all but one on western colonial possessions and military outposts in the Pacific: Kota Bharu on the northeast coast of Malaya (now Malaysia); Thailand, the one site no...

Just as World War I introduced Americans to Europe, making an indelible impression on thousands of farmboys who were changed forever “after they saw Paree,” so World War II was the beginning of America’s encounter with the East – an encounter whose effects are still being felt and absorbed. No single place was more symbolic of this initial encounter than Hawaii, the target of the first unforgettable Japanese attack on American forces, and, as the forward base and staging area for all milit...