The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities.No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition. Emphasizing a more practical approach, the fifth e...

For many sports fans, attending a sporting event is about more than just watching the action unfold. It’s a chance to immerse themselves in the sights, sounds, and smells of the venue. Whether it’s a multibillion-dollar stadium or a high school gymnasium, each facility’s success is a result of meticulous planning, innovative design, strategic marketing, diligent maintenance, and effective management of operations and human resources. When all these factors align, fans leave with cherished ...

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry—one in which hundreds of millions of people play and compete daily.Esports Business Management, Second Edition, presents an all-encompassing look into the world of esports business. This updated and enhanced text will inform both aspiring students and esports professionals about this growing industry. Written by renowned esports academics a...

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports e...

With the repeal of the Professional and Amateur Sports Protection Act in 2018, regulated sports betting has exploded in the United States, with more than half the states adopting legalized sports betting and many more poised for business. As a result, career opportunities with sportsbook operators and venues; sport leagues, teams, and sponsors; and gaming regulatory agencies abound for today’s students.The arrival of The Business of Sports Betting introduces the first dedi...

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every fu...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicti...

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven dec...

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understandin...

"A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls." —David Stern, NBA CommissionerThe businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports bu...

Nike competitor analysisAdidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok.Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US dollar. It is a subsidiary company of Adidas which operates independently. The comp...

Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your own business without running all the risks.Here are all the facts you need to make an informed decision about the franchis...