The book "Tiger Woods: Golf's Global Ambassador" explores the remarkable life and career of one of the most well-known athletes in sports history. Since he was a young prodigy, Tiger Woods has enthralled people all over the world with his skill, tenacity, and pure willpower. He rose to prominence and money in a flash. Readers will follow Tiger's journey from the hallowed grounds of Augusta National to the fairways of his childhood golf course and beyond in this gripping biography. With unr...

What if your dream job didn’t have to stay a dream?In Quitter, bestselling author and motivational speaker Jon Acuff delivers a practical, inspiring roadmap for anyone who’s ever wondered if they were meant for more than their current 9-to-5. With humor, honesty, and hard-earned experience, Acuff shows you how to bridge the gap between your day job and your dream job—without risking everything in the process.This isn’t just a book about quitting—it...

From Triumph superstar Rik Emmett comes the thrilling, inspiring story of a life of rock and rollWhile describing the impulse driving his life and work, Rik Emmett explains, “I was never in it for the sex and drugs — ah, but the rock and roll. Creativity was, and still is, my it — the truth I bet my life on. It was also, always, about play. The play’s the thing …”Merging memoir, anecdotes, and masterclasses on guitar, songwriting,...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture."He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of ...

From Nelson George, supervising producer and writer of the hit Netflix series, "The Get Down, Hip Hop America is the definitive account of the society-altering collision between black youth culture and the mass media.

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginn...

There is nothing in the world like grappling! It is primal and in its very essence it is what life is all about; the chase, fun, struggle and survival. It teaches you how to cope with trying situations; teaches you to always search for options and that you can triumph even when the odds are against you.-This combat art puts you on the Quixotic hunt for the real you, the champ lurking inside. It wants you to find that inner beast that allows you to rip off your shirt, look your oppo...

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire*How did Nike go from being a small sneaker brand to the world's most revered company?Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?And what can any founder or marketer learn from them?*Greg Hoffman joined Nike as 22-year-old design i...

**Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world."The branding lessons in Greg Hoffman’s Emotion By Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its con...

For young adults and people who want help achieving their goals, Wes's advice based on his life experiences as the "Godfather of Canadian Hip Hop" will guide them on the right path.As someone who has experienced the highs and lows that come with being a performer, Wes "Maestro" Williams has had to overcome many challenges in his life. These are also the same challenges that we all face on the way to where we want to be, and Wes's practical and empowering strategies will help you ge...

Kevin Liles rose from intern to president of Def Jam Records in only nine years. Today, at age thirty-seven, he is executive vice president of the Warner Music Group and has helped discover and direct the careers of stars such as Jay-Z and Ludacris.Liles' meteoric climb from urban street kid with hip-hop aspirations to one of the most successful and influential executives in the music industry is far more than a rags-to-riches story. It is a tribute to Liles' incredible work ethic, ...

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?...