Software development is no laughing matter. But it should be.Backward management practices have hobbled what was once the world's most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.Regaining software development's groundbreaking spirit requires the type of bold, madcap thinking that originally defined it-and in Pitch, Sketch, Launch John Krewson presents a remarkable, proven temp...

Software development is no laughing matter. But it should be.Backward management practices have hobbled what was once the world’s most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.Regaining software development’s groundbreaking spirit requires the type of bold, madcap thinking that originally defined it—and in Pitch, Sketch, Launch John Krewson presents a remarkable, proven template for revival.Pitch, Sketch, Lau...

**THE EXPANDED EDITION'Just might be the best business book ever written'** Forbes Magazine'This book should be required reading for any manager' Charles Duhigg'Full of detail about an interesting, intricate business' The Wall Street Journal______________________________________________The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Tim...

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking s...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, ...

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, t...

Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations.Moments of Impact is an essential guide for...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learnin...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We break down the tricks and traps facing all novelist...

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tes...

Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself successfullyMake a powerful firs...