Create experiences that crackle with awareness and agency, adapting to your users in the moment. Sentient Design is the practice of crafting intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that just get it done, and much more. This groundbreaking book gives designers and product leaders the practical framework and imaginative perspective to deliver extraordinary new products using AI as a design material.Who Should Read This Book

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and ea...

Explore Generative AI, the engine behind ChatGPT, and delve into topics like LLM-infused frameworks, autonomous agents, and responsible innovation, to gain valuable insights into the future of AIKey FeaturesGain foundational GenAI knowledge and understand how to scale GenAI/ChatGPT in the cloudUnderstand advanced techniques for customizing LLMs for organizations via fine-tuning, prompt engineering, and responsible AIPeek into the future to expl...

How people make decisions in an era of too much information and fake news.Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the...

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America.Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary tea...

How culture evolves through algorithms rather than knowledge inherited from ancestors.From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners. We are highly social, crave Paleolithic snacks, and display some gendered difference resulting from mate selection. But we now find ourselves binge-viewing, texting while driving, and playing Minecraft. Only the collective acceleration of cultural and technologic...

The stages of the creative process—from “unlearning” to beginning again—seen through examples from the practice of artists, architects, poets, and others.Although each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way throug...

Lessons for a new generation of leaders on teamwork, meetings, conversations, free food, social media, apologizing, and other topics.When designer and computer scientist John Maeda was tapped to be president of the celebrated Rhode Island School of Design in 2008, he had to learn how to be a leader quickly. He had to transform himself from a tenured professor—with a love of argument for argument's sake and the freedom to experiment—into the head of a hierarchical o...

How inclusive methods can build elegant design solutions that work for all.Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Misma...

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

Part-memoir, part-guidebook, an inspiring account of the power of design, diversity, and sisterhood from a seasoned design leader.Sentido chronicles strategic designer Alison Rand’s journey as a multi-ethnic woman from New York City—NuYorican—through a male-dominated, largely white corporate world to becoming a design leader. The book—which derives its title from the Spanish word for “sense” or “to make sense of”—offers practical insights and inspiring sto...

From the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design’s nuances in pursuit of meaningful innovation.In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial f...