This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you through the steps in creating an effective direct mail piece. The Internet offers tremendous opportunities for advertisers in the digital age and this book leads you through the steps to establ...

A delightfully cynical book which looks at the paper fiat currencies which we use everyday and questions how long they can survive. Could worthless paper be replaced by an ingenious worldwide cryptocurrency called "Bitcoin" which threatens to overturn the tables of traditional fiat money changers?

Keep your part-time business a secret if you are working for someone else! Locate products to sell and figure out if there is a market for them. Learn about legal structures for your part-time business and government sales tax permits. How to select the most suitable computer hardware and software to help you run your business efficiently. Learn how to create your own Web site and what's involved in opening your own Web store. Look at selling at eBay auctions or opening your own eBay store...

Not enough is being done to prevent diabetes, heart disease and strokes which cause huge numbers of deaths. This book examines the main culprits: salt, fat and sugar. It looks at prepared foods, growth hormones and genetically modified foods. It urges the grocery trade to encourage customers to purchase healthy foods.

This book takes you "under the hood"of the typical personal computer. It reviews laptops, ultralights, monitors, modems, keyboards, mice, graphic tablets, voice controls and touch screens. Learn about scanners and Optical Character Recognition. Take a look at computer printers. How to create your own network; the importance of surge protection and power backup. How to call long distance for free. Review operating systems and software suites. How to get pictures and videos into yo...

Software to help prepare a manuscript and conduct research. Ways to edit and proofread plus the cataloguing, copyright and legal stuff. How to publish and market print books and sell online. How to prepare eBooks and the self-publishing alternatives. Learn about pricing and how to sell through resellers.

Where to get an idea for starting a business and find out if it can make money. Learn about the legal forms of business; how to set objectives and begin operations. Computer hardware and software that can help you get off to a flying start. The basics of online and offline advertising and easy ways to create a Web site and sell online. How write a business plan.

Helps inventors plus those who want to sell an existing product or find something appropriate. Start a service business. Select a name and legal structure. Home-based business versus commercial and retail leases. Calculate human resource requirements. Online and offline advertising. Set up a Web site to sell online. Calculate the money needed to start. Software for creating a business plan.

Crowdfunding platforms raised $2.7 billion in 2012 and funded over a million campaigns with predictions of an 81% increase in future crowdfunding volumes. In this book, I'll put crowdfunding into the context of the socially connected world of the Internet. I will lead you through some of the preparations you will need to make before approaching the equity crowdfunding market and then I'll lead you through some of the issues which you are likely to encounter. I will then show you the state ...

Written by a former mining analyst, under a pseudonym, this book covers some of the less publicized factors which influence the price. These will be of interest to gold bugs as well as those who are curious about investing in the yellow metal

This book should increase your chances of securing a bank loan for your business. It tells you about different kinds of banks; how they operate and what kind of loans they offer. It covers government loan initiatives in the US, Canada and the UK. A business plan can greatly assist in securing a loan. See how your banker evaluates your application.. How to finance your accounts receivable from factors and how to finance exports and imports. Finally, this book puts the recent financial mess ...

The Euro is in crisis and the United States is burdened with a national debt which is spiralling out of control. All of this places the major paper (fiat) currencies of the world at significant risk. Indeed, the role of the US dollar as a "reserve currency" is under threat. As a consequence, many central banks around the world have been quietly increasing their gold holdings as a hedge against the possible demise of the US dollar. This book shows readers different ways to invest in gold an...