Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media...

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptiv...

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native advertising,” but new research suggests that this form of advertising even in...

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social and technological changes rapidly and continuously reframe religious and mar...

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on comple...

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist lenses, including the maintenance of the self, the commodification of the sacred, and the...

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.Author Mara Einstein blends her industry experience and...

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connectionsMara Einstein shows how religious branding has ...

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorith...

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting traditional worship in unprecedented numbers, today's Ameri...

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has given us a great gift at an urgent hour.” —Jon Meacham**For years, Ne...

From Stupefied Youth to Dangerous AdultsBack in 2008, Mark Bauerlein was a voice crying in the wilderness. As experts greeted the new generation of “Digital Natives” with extravagant hopes for their high-tech future, he pegged them as the “Dumbest Generation.”Today, their future doesn’t look so bright, and their present is pretty grim. The twenty-somethings who spent their childhoods staring into a screen are lonely and purposeless, unfulfilled at work and ...