Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion.From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media...

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This groundbreaking book uncovers how social media platforms use anxiety-inducing algorith...

A revelatory work—grounded in the author's own pathbreaking research—that explores the capacity for meaning-making and connection through "musical daydreams."We've all had the experience: a song comes on, and suddenly we're not where we were. We're back in the past, or living out a future that never happened, or imagining a scene that never existed. In Transported, Elizabeth Margulis explores the phenomenon of musical daydreams—the vivid, spontaneous, emot...

Music: it’s not only the soundtrack to our lives, but shapes who we are – conjuring memories, emotions, dreams, fantasies'Elegant and accessible.' Daniel J. Levitin, author of This Is Your Brain on MusicBut why is it so evocative? There’s no logical reason why a rousing, percussive tune should invoke swashbuckling pirates, or a slow melody on the flute remind you of a summer day from childhood. And yet, as research shows, it consist...

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Brimming with startling details, this is also serious financial history with a conclusion ripe for our unsettled times: Rulers and borders come and go, but the dollar has outlasted our illusions of sovereignty and control.”—Evan Osnos, ...

A groundbreaking history, decades in the making, that chronicles how blackface dominated American society culturally, financially, and racially for nearly two centuries.Never before has the disturbing story of blackface and its piercing reflection of American society been so comprehensively told. Darkology, from Princeton historian Rhae Lynn Barnes, meticulously unravels this complex, subterranean, and all-too-often expunged history. By 1830, blackface, wh...

In this ambitious and groundbreaking history of the dollar, financial journalist and economic scholar Brendan Greeley makes a new argument about the origins of our money—and the people and nations who have surrendered to it.“Eye-opening, educational, exhaustively reported, and very fun to read.”—Foreign PolicyAmerica’s money is global money—nearly every nation in the world writes international contracts in dollars, and in 2023, cen...

For fans of James Clear, Nassim Taleb, and Malcolm Gladwell: Stop being someone who could succeed and become someone who predictably should succeed by using a revolutionary “probability hacking” framework to increase your odds of success.Every goal that you’re pursuing has two hidden numbers attached to it—a probability of success and a probability of failure. Whether you’re trying to start a business, run a marathon, get a promotion, earn a pilot’s license, grow a...

Convert Your Stress Into a Catalyst for Personal GrowthThere is a lie you’ve told yourself since you were old enough to tell yourself lies. The lie is “I’ll be happy if I can just get what I want.”The truth is far more complex and beautiful and powerful than that. The reality is that when we get what we want, our inner reward system turns off—unless it’s tied to another future goal afterwards.On top of this, modern society bombards us with false nar...

INSTANT NEW YORK TIMES BESTSELLEROn the 250th anniversary of the Declaration of Independence, law professor, legal analyst, and bestselling author of The Indispensable Right Jonathan Turley explores how the unique origins of American democracy set it apart from other revolutions, whether it can survive and thrive in the 21st century, and how the unfinished story of the revolution will play out in a rapidly changing world.T...

Discover how changing a few core beliefs can transform your life and provide last happiness.In his million-copy bestseller, THE 80/20 PRINCIPLE, Richard Koch showed readers how to take advantage of the simple fact that 80% of your results come from 20% of your efforts. In 80/20 BELIEFS, he shows how just a few core beliefs - often unconscious yet profoundly influential - shape our lives, happiness and success.By identifying and examining the 'toxic' beliefs...

Happy relationships are possible—for everyone.Even if you’ve been married for twenty years and your routine is boring and stressful; although your mom has always been a help-resistant complainer; and despite the fact that your dearest friend moved across the country — all of us can create lasting and joyful connections with the people we care about the most. Using simple tools drawn from the Buddhist tradition, you can cultivate appreciation, set wise expectations, and create meani...