According to the study conducted by Gallup Organization, only a minority of Americans experience consistent normative motivation for engaging with other people's children. Social norms theory suggests that adults are more likely to get deeply involved if that involvement is viewed as highly important, and if they perceive a social expectation to do so.This volume examines the nature of social norms in general and in relationship to children and adolescents. The book examines the co...

It is a great pleasure to offer this volume from Michael J. Nakkula, Karen C. Foster, Marc Mannes, and Shenita Bolstrom as the latest in the Search Institute Series on Developmentally Attentive Community and Society. Its importance to the series and this ?eld of inquiry and practice is readily evident in its title, Building Healthy Communities for Positive Youth Development. Since the early 1990s, Search Institute has invited and encouraged communities of all shapes and sizes to use its fr...