This very popular series gives teachers practical advice and guidance, together with resource ideas and materials for the classroom.

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses ...

"The text is extraordinarily succinct, very well organised and highly readable. Each chapter examines in depth specific aspects of teaching and learning in drama and well-chosen practical examples can readily be adopted by teachers. A 'must' for all primary schools."Drama (the Journal of National Drama)Review of ‘Drama in Primary English teaching’Teaching Primary English through Drama builds on the success of the classic t...

The average young adult in the US reads for about 7 minutes a day and the figure isnt much higher in Britain. The last few decades have seen striking and nearly continuous falls in the amount of time individuals spend with books and other printed material. And perhaps as a result the average level of literacy in the British and US populations is declining: our ability to comprehend complex writing long words or sophisticated expressions is less than it was a few decades ago. Very surprisin...

Design Expertise explores what it takes to become an expert designer.It examines the perception of expertise in design and asks what knowledge, skills, attributes and experiences are necessary in order to design well. Bryan Lawson and Kees Dorst develop a new model of design expertise and show how design expertise can be developed.This book is designed for all students, teachers, practitioners and researchers in architecture and design. To enable all readers to explore the...

Exam Board: MYPLevel: IBSubject: EnglishFirst Teaching: September 2016First Exam: June 2017Has been updated for the revised curriculum from September 2020Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to English presented in global contexts.- Develop conceptual understanding wi...

Placing Students at the Heart of Creative Learning shows teachers of key stages 2 and 3 how to introduce creativity into what is often seen as a prescriptive and stifling curriculum, and addresses the tensions that can exist between the requirement to follow the curriculum and the desire to employ innovative pedagogies. It offers readers a range of practical and realistic ways that curriculum changing ideas can be applied to individual projects, classrooms and even entire schools....

First Published in 2000. Based on the real-life experiences of teachers and student teachers using action research for the first time, this introductory text demystifies the issues commonly faced by the novice researcher. In an accessible and user-friendly style, the author explains how: the principles of action research can be effectively applied; small scale classroom research can discover important cues to aid learning; to implement action research in different curricular areas, individ...

Constructive Talk in Challenging Classrooms gives the practising teacher advice on how to make learning fun through the use of ‘talk’ and collaborative group work. Using clear examples, tried and tested in some of the most challenging classrooms in inner city schools, the book offers practical and honest advice on both the difficulties and rewards that can be gained when employing all forms of talk-based teaching in the classroom.Packed with real examples of successful tal...

Process drama is now firmly established, internationally, as a powerful and dynamic pedagogy. This clear and accessible book provides a practical, step-by-step guide to the planning of process drama. Grounded in theory and illustrated in practice, it identifies and explains the principles of planning and shows how they can be applied across age ranges and curricula.Drawing on the authors’ wide-ranging practical experience and research, examples are built up and run throughout the b...

In schools where young English language learners speak a variety of home languages, welcoming them into the classroom can be very challenging for the teacher and her English-speaking pupils. This long awaited book, written by teachers well experienced in addressing the needs of this young and vulnerable group, will come as a boon to new teachers presented with a multilingual classroom for the first time.

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ ...