In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions.Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication i...

Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it is not this day! This day we fight! By all that you hold dear on this good earth, I bid...

The secrets that experts and top professionals use to stay at the top of their game.Get results fast with this quick, easy guide to the fundamentals of Mind PowerIncludes how to:• Produce creative and innovative ideas• Remember names, numbers and concepts• Sharpen your mental reflexes, whatever your age• Ask the right questions and understand other points of view• Make good decisions and stick to them

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Ei...

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone i...

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory,...

Think like the best and succeed like the bestEver wondered how some people always manage to succeed? Well wonder no longer, How to Succeed with NLP examines exactly how those people do it and breaks down everything you need to know to emulate their success. This energising book shows you how to change your mindset and alter your behaviour to become the most valuable asset in your company. The NLP techniques will provide any ambitious, eager person with the...

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach...

How to use storytelling to move people to actionIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.Dry facts and data fade from memory over time, but an engaging story is difficult ...

Drawing on the latest research, this book looks at the ways that screen culture is shaping the future and changing the way we think. Future Minds asks: are we becoming addicted to data and how do we go about starting a digital diet, urgently? You'll find thought-provoking and practical suggestions about reclaiming the space and time to think deeply.

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.Buildi...

Feeling distracted? Scattered? Time is slipping away from you? Youre not alone. But it doesnt have to be that way. Using revolutionary time management techniques you will find out how to super charge your mind power and focus on what matters most - your goals and your achievements.Focus shows you how to direct energy without distraction to the key tasks that lead you to success. Based on the latest research, these techniques make it easy for you to overcome information overload, ...