No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR to manufacturing your collection, and where to find the money to finance it all.In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors.Packed with tips, case studies and tasks to hel...

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen... for free. All you need to know is where to find the help and how to get your h...

Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event....

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your computerWith eBooks you can:search for key concepts, wor...

The Business Coaching Handbook reveals what business coaching IS, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book has been compiled for business entrepreneurs who have recently achieved the first goal of getting the enterprise up and running or, have been operating their own professional practice or business for a few years and now want to take it to the next level.

Use the skills and experience you have gained in the workplace to move on to the next stage of your working life-as a consultant, contractor or freelancer.Self-employment as a service provider can give you the opportunity to work on your own terms, in your preferred location and to enjoy a lifestyle that is healthier, more relaxed and satisfying.This practical book takes you through the steps to:* Realise your vision of successful self-employment in a viable consult...

A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond.Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses.Based on a uniq...

Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximiz...

Have you been offered a once-in-a-lifetime opportunity? Do you have a potentially ground-breaking idea? Are you contemplating starting your own business? If youve answered yes to any of these questions, then youve already taken the first step. The second step is the Idea Tester. Contrary to popular belief, writing a business plan isnt the best gauge of your dreams success; its the second best. If you want to know if your dream will fly, put it to the test. This revolutionary process will t...

Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process ...

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real busi...

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in tr...