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Recommended For You

Responsible Procurement

Leading the Way to a Sustainable Tomorrow

by Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze, Emilia Wiking ...

Series series Management for Professionals
This open access book emphasizes that procuring goods at the expense of the environment and those who live there is no longer acceptable. Fortunately, there is now an unstoppable force, created by a collective of diverse stakeholders, driving the sustainability agenda. A company’s sustainability standards can only truly be as good as those along its entire supply chain. The purpose of this book is ... Read more

Free

This open access book emphasizes that procuring goods at the expense of the environment and those who live there is no longer acceptable. Fortunately, there is now an unstoppable force, created by a collective of diverse stakeholders, driving the sustainability agenda. A company’s sustainability standards can only truly be as good as those along its entire supply chain. The purpose of this book is
... Read more
Supply Chain for Startups

Building Your Business from Zero to Scale

by Jonathan Biddle ...

Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as ... Read more

15,16 €

Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as
... Read more
The Fashion Conspiracy

by Nicholas Coleridge ...

From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso ... Read more

6,49 €

From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave… The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money.Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso
... Read more
Retailing and the Public (RLE Retailing and Distribution)

by Lawrence Neal ...

Series series Routledge Library Editions: Retailing and Distribution
In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they ... Read more

62,09 €

In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they
... Read more
Events – Erlebnismarketing für alle Sinne

Mit neuronaler Markenkommunikation Lebensstile inszenieren

by Jan Untiedt, Jochen Thinius ...

Dieses Buch beschreibt, wie Sie Events als ganzheitliches multisensorisches Erlebnis in der Markenkommunikation einsetzen und damit neue Kundengruppen erschließen sowie bestehende beeindrucken und binden können. Als Bühne und virtueller Schauplatz für Lust, Inspiration, Überraschung und Fantasie eignen sich Erlebnisevents hervorragend für die nachhaltige Verankerung von Botschaften. Anhand von ... Read more

41,97 €

Dieses Buch beschreibt, wie Sie Events als ganzheitliches multisensorisches Erlebnis in der Markenkommunikation einsetzen und damit neue Kundengruppen erschließen sowie bestehende beeindrucken und binden können. Als Bühne und virtueller Schauplatz für Lust, Inspiration, Überraschung und Fantasie eignen sich Erlebnisevents hervorragend für die nachhaltige Verankerung von Botschaften. Anhand von
... Read more
Technology and the Blue Economy

From Autonomous Shipping to Big Data

by Nick Lambert, Jonathan Turner, Andy Hamflett ...

70 per cent of the planet is covered by water, and 90 per cent of global economic trade is transported by sea. The world's seas and oceans are big business. Based on gross marine product, the ocean can be considered the world's seventh-largest economy, with the total global value of the Blue Economy predicted to rise to $3 trillion by 2030.Grounded in detailed market research, and brought to life ... Read more

60,30 €

70 per cent of the planet is covered by water, and 90 per cent of global economic trade is transported by sea. The world's seas and oceans are big business. Based on gross marine product, the ocean can be considered the world's seventh-largest economy, with the total global value of the Blue Economy predicted to rise to $3 trillion by 2030.Grounded in detailed market research, and brought to life
... Read more
Strategisches Vertriebsmanagement

B2B-Vertrieb im digitalen Zeitalter

by Bernd Scheed, Petra Scherer ...

Dieses Buch zeigt, wie strategisches Vertriebsmanagement in mittelständischen B2B-Märkten systematisch und erfolgreich eingeführt werden kann. Die digitale Transformation erhöht den Anpassungsdruck auf etablierte B2B-Geschäftsmodelle und traditionell geprägte Vertriebsansätze. Die Digitalisierung bietet aber zugleich eine Vielfalt neuer Möglichkeiten für den Vertrieb. Die Autoren stellen einen ... Read more

31,26 €

Dieses Buch zeigt, wie strategisches Vertriebsmanagement in mittelständischen B2B-Märkten systematisch und erfolgreich eingeführt werden kann. Die digitale Transformation erhöht den Anpassungsdruck auf etablierte B2B-Geschäftsmodelle und traditionell geprägte Vertriebsansätze. Die Digitalisierung bietet aber zugleich eine Vielfalt neuer Möglichkeiten für den Vertrieb. Die Autoren stellen einen
... Read more
Negocios Digitales

How to Achieve Success, #1

by Ricardo Moreno ...

Series Book 1 - How to Achieve Success
¿Tienes un negocio físico y sientes que se está quedando atrás en esta era digital? ¿Notas que los clientes ya no llegan como antes, o que tus esfuerzos no rinden como deberían? Este libro está pensado precisamente para ti. No es un manual técnico ni una guía llena de palabras complicadas. Es una conversación cercana, directa y honesta sobre cómo transformar tu negocio tradicional en uno digital ... Read more

1,99 €

¿Tienes un negocio físico y sientes que se está quedando atrás en esta era digital? ¿Notas que los clientes ya no llegan como antes, o que tus esfuerzos no rinden como deberían? Este libro está pensado precisamente para ti. No es un manual técnico ni una guía llena de palabras complicadas. Es una conversación cercana, directa y honesta sobre cómo transformar tu negocio tradicional en uno digital
... Read more
The Economics of the Distributive Trades (RLE Retailing and Distribution)

by Patrick McAnally ...

Series series Routledge Library Editions: Retailing and Distribution
First published in 1971, The Economics of the Distributive Trades is a comprehensive analysis of all sectors of the British retailing sector, written by the then-head of the Research Department of the John Lewis Partnership. Using economic statistics and modelling, Patrick McAnally examines the the full range of the retailing business, from output to competition, pricing, assortment and transport ... Read more

68,18 €

First published in 1971, The Economics of the Distributive Trades is a comprehensive analysis of all sectors of the British retailing sector, written by the then-head of the Research Department of the John Lewis Partnership. Using economic statistics and modelling, Patrick McAnally examines the the full range of the retailing business, from output to competition, pricing, assortment and transport
... Read more
Gestión auxiliar de la correspondencia y paquetería en la empresa. UF0518.

by Machado Mateos, A. y Rodríguez Sánchez, O. ...

Series series Operaciones auxiliares de servicios administrativos y generales
Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:- Aplicar técnicas básicas de recepción, clasificación y distribución de paquetería y de correo convencional y telemático.Índice:Tratamiento de la correspondencia y de la paquetería interna y externa 5La comunicación escrita en las empresas públicas y ... Read more

12,00 € or Free with Kobo Plus

Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:- Aplicar técnicas básicas de recepción, clasificación y distribución de paquetería y de correo convencional y telemático.Índice:Tratamiento de la correspondencia y de la paquetería interna y externa 5La comunicación escrita en las empresas públicas y
... Read more
Transporte de larga distancia. MF1013.

by Carmen Arenal Laza ...

Series series Organización del transporte y la distribución
Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:- Analizar distintas combinaciones de rutas y modos de transporte para distintos tipos de operaciones internacionales.- Calcular el coste de operaciones de transporte multimodal internacional aplicando las técnicas y tarifas correspondientes.- ... Read more

15,00 € or Free with Kobo Plus

Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:- Analizar distintas combinaciones de rutas y modos de transporte para distintos tipos de operaciones internacionales.- Calcular el coste de operaciones de transporte multimodal internacional aplicando las técnicas y tarifas correspondientes.-
... Read more
AI - The new intelligence in sales

Tools, applications and potentials of Artificial Intelligence

by Livia Rainsberger ...

Series series Business and Management (R0)
This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how ... Read more

52,46 €

This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how
... Read more
Complaint Management and Channel Choice

An Analysis of Customer Perceptions

by Stefan Garding, Andrea Bruns ...

Series series Business and Management (R0)
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each ... Read more

47,69 €

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each
... Read more
Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

by Frank Frohmann ...

Series series Business and Management (R0)
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight ... Read more

57,23 €

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight
... Read more
Design and Management of Interfirm Networks

Franchise Networks, Cooperatives and Alliances

Edited by Josef Windsperger, Gérard Cliquet, George Hendrikse, Marijana Srećković ...

Series series Economics and Finance (R0)
Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and ... Read more

85,85 €

Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks – and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and
... Read more
Tratado moderno de logística, distribución y exportación de rubros agrícolas

Producción, logística y Exportación, #2

by Ana Elizabeth Duarte Hernandez, Wilmer Antonio Velásquez Peraza ...

Series Book 2 - Producción, logística y Exportación
La producción y distribucion agrícola, como fuente de materia prima que se obtiene mediante el cultivo de la tierra, está sujeta a una condición altamente riesgosa, porque su productividad depende del clima, de los métodos utilizados para su producción, exportacion, la accesibilidad al uso de riego, entre otros, además, demandan la conjunción de esa multitud de factores que deberán combinarse de ... Read more

9,49 €

La producción y distribucion agrícola, como fuente de materia prima que se obtiene mediante el cultivo de la tierra, está sujeta a una condición altamente riesgosa, porque su productividad depende del clima, de los métodos utilizados para su producción, exportacion, la accesibilidad al uso de riego, entre otros, además, demandan la conjunción de esa multitud de factores que deberán combinarse de
... Read more
Umsatz kommt von Umsetzen

Wie Sie Ihren Vorsprung im B2B-Vertrieb ausbauen und neun Kardinalfehler vermeiden

by Stephan Kober ...

Series series Business and Economics (German Language)
Dieses Buch beschreibt neun Kardinalfehler im B2B-Vertrieb und konkrete Wege, wie Vertriebsteams Showstopper in Umsatzchancen verwandeln können. Die Realität in Unternehmen zeigt häufig: Wo Anführer und eine klare Vertriebsstrategie nötig wären, wird der Alltag von Verwaltungsmentalität und Uneinigkeit über den Weg bestimmt. Entscheidungen dauern zu lange und an Schlüsselpositionen sitzen die ... Read more

24,05 €

Dieses Buch beschreibt neun Kardinalfehler im B2B-Vertrieb und konkrete Wege, wie Vertriebsteams Showstopper in Umsatzchancen verwandeln können. Die Realität in Unternehmen zeigt häufig: Wo Anführer und eine klare Vertriebsstrategie nötig wären, wird der Alltag von Verwaltungsmentalität und Uneinigkeit über den Weg bestimmt. Entscheidungen dauern zu lange und an Schlüsselpositionen sitzen die
... Read more
Marktpsychologie

Grundlagen und Anwendung

by Gerhard Raab, Alexander Unger, Fritz Unger ...

Series series Business and Economics (German Language)
Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus ... Read more

26,81 €

Dieses Buch liefert psychologische Erklärungen für das Verhalten von Menschen auf Märkten. Es beinhaltet einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen illustriert. Die Anwendungsbeispiele stammen überwiegend aus
... Read more
Neue Konzepte für einprägsame Events

Partizipation statt Langeweile - vom Teilnehmer zum Akteur

Edited by Thorsten Knoll ...

Series series Business and Economics (German Language)
Vom Barcamp bis zur Fish Bowl, vom Roundtable bis zum World Café: Veranstaltungsformate mit einem hohen Grad an Eigenbeteiligung kennzeichnen den lebendigen, zukunftsweisenden Markt der Möglichkeiten. Der Teilnehmer bringt sich aktiv ein, findet gemeinschaftlich kreative Ansätze oder Problemlösungen. Unterstützt durch eine ausgefeilte Methodik und neue Medien. „Mitmachen“ bedeutet hier auch ... Read more

21,72 €

Vom Barcamp bis zur Fish Bowl, vom Roundtable bis zum World Café: Veranstaltungsformate mit einem hohen Grad an Eigenbeteiligung kennzeichnen den lebendigen, zukunftsweisenden Markt der Möglichkeiten. Der Teilnehmer bringt sich aktiv ein, findet gemeinschaftlich kreative Ansätze oder Problemlösungen. Unterstützt durch eine ausgefeilte Methodik und neue Medien. „Mitmachen“ bedeutet hier auch
... Read more
Essentials of International Marketing

by Donald L. Brady ...

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also ... Read more

80,35 €

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also
... Read more
Let's Make a Trade! : Exchange of Goods & Services in an Economic System | Grade 5 Social Studies | Children's Economic Books

by Baby Professor ...

In a previous Baby Professor Book, you have read about the barter system and the many kinds of economic systems. In this book, you will learn about how countries exchange goods and services. You will also learn the reason for this exchange. Examples are provided to help you to better understand this economic concept of international interdependence through trade. ... Read more

4,02 €

In a previous Baby Professor Book, you have read about the barter system and the many kinds of economic systems. In this book, you will learn about how countries exchange goods and services. You will also learn the reason for this exchange. Examples are provided to help you to better understand this economic concept of international interdependence through trade.
... Read more
Top-Verkäufer - Die Kompetenzen der Besten

Der strategische Entwicklungsplan zum High-Performer

by Dirk Thiemann, Rainer Skazel ...

Series series Business and Economics (German Language)
Dieses Buch bietet eine fundierte Strategie zur Kompetenzentwicklung im Vertrieb. Verkaufen ist zwar ein Verhaltens- und Motivationsberuf, doch Extrovertiertheit und Kommunikationsgeschick allein reichen nicht aus, um in die Top-League aufzusteigen. Das bedeutet auch: Als Top-Verkäufer wird man nicht geboren, denn hinter dem Erfolg stecken vielschichtige weitere Kompetenzen, Mindsets und ... Read more

31,26 €

Dieses Buch bietet eine fundierte Strategie zur Kompetenzentwicklung im Vertrieb. Verkaufen ist zwar ein Verhaltens- und Motivationsberuf, doch Extrovertiertheit und Kommunikationsgeschick allein reichen nicht aus, um in die Top-League aufzusteigen. Das bedeutet auch: Als Top-Verkäufer wird man nicht geboren, denn hinter dem Erfolg stecken vielschichtige weitere Kompetenzen, Mindsets und
... Read more
北大文化产业评论（2023—2024）

by 向勇主编 ...

《北大文化产业评论（2023—2024）》属“中华文化传承与创新研究智库丛书”系列，是北京大学文化产业研究性学术书，每年一部，全书分为理论视野、前沿观察、产业动态、区域热点四大板块，对文化产业体制改革、文化产业理论、区域文化产业、文化企业经营管理、国外文化产业、文化产业案例和文化产业学科建设等相关领域展开理论性、批判性、历史性和国际性的研究论述，重点探讨了文化产业的发展战略和商业模式，倡导跨学科的视角研究文化产业现象和趋势。 ... Read more

7,02 € or Free with Kobo Plus

《北大文化产业评论（2023—2024）》属“中华文化传承与创新研究智库丛书”系列，是北京大学文化产业研究性学术书，每年一部，全书分为理论视野、前沿观察、产业动态、区域热点四大板块，对文化产业体制改革、文化产业理论、区域文化产业、文化企业经营管理、国外文化产业、文化产业案例和文化产业学科建设等相关领域展开理论性、批判性、历史性和国际性的研究论述，重点探讨了文化产业的发展战略和商业模式，倡导跨学科的视角研究文化产业现象和趋势。
... Read more
Implantable Medical Devices and Healthcare Affordability

Exposing the Spiderweb

by Mark C. West, Michael Georgulis, Jr. ...

The United States spends more than 17% of its GDP on healthcare, while other developed countries average 8.7% of GDP on healthcare expenditures. All this spending doesn’t equate to value, quality, or performance, however. Among 11 high-income countries, the United States healthcare industry ranked last during the past seven years in four key performance categories: administrative efficiency, ... Read more

34,08 €

The United States spends more than 17% of its GDP on healthcare, while other developed countries average 8.7% of GDP on healthcare expenditures. All this spending doesn’t equate to value, quality, or performance, however. Among 11 high-income countries, the United States healthcare industry ranked last during the past seven years in four key performance categories: administrative efficiency,
... Read more

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Recommended For You

Distribution eBooks

Responsible Procurement

Supply Chain for Startups

The Fashion Conspiracy

Retailing and the Public (RLE Retailing and Distribution)

Events – Erlebnismarketing für alle Sinne

Technology and the Blue Economy

Strategisches Vertriebsmanagement

Negocios Digitales

The Economics of the Distributive Trades (RLE Retailing and Distribution)

Gestión auxiliar de la correspondencia y paquetería en la empresa. UF0518.

Transporte de larga distancia. MF1013.

AI - The new intelligence in sales

Complaint Management and Channel Choice

Digital Pricing

Design and Management of Interfirm Networks

Tratado moderno de logística, distribución y exportación de rubros agrícolas

Umsatz kommt von Umsetzen

Marktpsychologie

Neue Konzepte für einprägsame Events

Essentials of International Marketing

Let's Make a Trade! : Exchange of Goods & Services in an Economic System | Grade 5 Social Studies | Children's Economic Books

Top-Verkäufer - Die Kompetenzen der Besten

北大文化产业评论（2023—2024）

Implantable Medical Devices and Healthcare Affordability