Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines...

From Newton's Law of Gravity to the Black-Scholes model used by bankers to predict the markets, equations, are everywhere - and they are fundamental to everyday life. Seventeen Equations that Changed the World examines seventeen groundbreaking equations that have altered the course of human history. He explores how Pythagoras's Theorem led to GPS and SatNav; how logarithms are applied in architecture; why imaginary numbers were important in the development of the digital camera, and what i...